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Conference: Future Insights Live When: June 16-20th 2014 Where: Las Vegas, Nevada, The New Tropicana hotel and casino, 3801 Las Vegas Blvd Discount: 10% Discount Code: GRAPHIC10 GraphicDesign.com readers can receive a 10% discount...
Conference: In Control Conference When: February 17-19 2014 Where: Orlando, Florida, Embassy Suites Orlando – Downtown Hotel Discount: $100 Discount Code: 100GRAPHICDESIGN The AIGA web and mobile design conference is a 2 day conference...
WHERE: Boston, Hynes Convention Center, 900 Boylston Street, MA WHEN: May 12-13 2014 DISCOUNT: $50 DISCOUNT CODE: HDLGD14 Register to the HOW Design LIVE conference before February 11th 2014 and receive the early bird...
Okay … this is something of a rant. Bear with me or indulge me. I might be spot on, totally off, or just in a lousy mood. A friend called this morning to tell me that his grandson was considering a career in graphic design. He asked for my thoughts and opinion. I couldn’t come up with a single encouraging idea. I told him to have his grandson look into another career option. I’ve been at this design stuff... CONTINUE READING
Shutterstock is almost 9 years old now and has a history of effective rebrand, starting in 2003. In my opinion 2011 was their weakest effort. I am a big fan of the new 2012 identity. Using a play off of people motioning their hands like a photo frame, the “viewfinder” is born. The color scheme is a new red and grey pantone. Presented in a clean, all lowercase typography in red and grey, while the “o” (viewfinder icon) remains... CONTINUE READING
When was the last time you saw a Millennial, a person aged 18-24, sipping coffee at a café and reading a real, tangible newspaper? According to a recent Pew State of the News media study, 23% of people aged 18-24 read print newspaper. The New York Times reports that 10% of its print subscribers are within the similar age range, almost at par with its cohorts of the digital subscribers. The data compiled by GfK MRI Doublebase shows that... CONTINUE READING
A new logo and tagline was released for the new One World Trade Center (originally Freedom Tower) designed by Wordsearch and presented by the Durst Organization and Cushman & Wakefield. The Durst Organization is working with The Port-Authority to help complete the massive project and Cushman & Wakefield is the commercial real estate broker in charge of filling the tower with tenants. The new brand is an effort to create a new feel for the building and to help... CONTINUE READING
Adobe Creative Suite 6, the driving force behind the marketing industry recently released version CS6, which includes 19 applications and four different main suites to choose from. The design packaging was designed by Tolleson Design, who is also behind the design of CS4 and CS5. Adobe now offers what is likely to be an even more popular pricing option, the Adobe Creative Cloud, which also offers online storage, versioning, and sharing along with all the Master Collection of applications.... CONTINUE READING
The proposed concept is made for attracting people’s attention to the problem of inconsistency between the out of date image of the police and its new organizational structure. The project of rebranding police is at the stage of consideration in the professional community at the moment. The agency behind the designs is Smart Heart, a Moscow-based consultancy. According to the force, the current reform of the Russian Interior Ministry is another important step to modernize the country and its... CONTINUE READING
Global strategic branding firm Siegel+Gale today announced the launch of strategic brand development work for Caesars Entertainment Corporation, the world’s most diversified casino-entertainment company. Siegel+Gale worked with Caesars to re-define the brand platform and visual identity for Total Rewards, Caesars’ award-winning customer loyalty program. Siegel+Gale created a brand platform to address Caesars’ abundant offerings and demonstrate the breadth and depth of their casino and entertainment network: “Total Rewards. More of what members want.” This means having better ways to... CONTINUE READING
Founded in 1993, DC Shoes (originally Droors Clothing) quickly gained notoriety among the skateboarding community. What began as a garage operation making and marketing skateboarding footwear quickly grew into a household action sports brand. Today, DC Shoes is a leading designer and manufacturer of performance skateboarding and snowboarding footwear, whose product line has broadened to include snowboards, apparel, outerwear and other fashion accessories. Expanding the brand beyond its originally male-dominated identity, the DC Shoes business evolved to appeal to... CONTINUE READING
Christopher Niemann is an illustrator and designer who began Abstract City, a visual blog for the New York Times, in July 2008. He has just published a book, Abstract City, containing original posts and new exclusively created material. Niemann’s design and illustration work has appeared on the covers of such publications as The New Yorker, Newsweek, Wired and American Illustration. He has won several awards from the American Institute of Graphic Arts, the Art Directors Club and American Illustration.... CONTINUE READING
The Adani Group started in 1988, as a commodity-trading firm. Today, it has grown to become one of India’s leading business houses, with operations in Australia and Indonesia and ambitious plans for international expansion. In the financial year 2011-12, the group’s revenue will exceed $7 billion. The board believes that the Group is now of a scale where it needs to manage its brand actively and professionally to prepare for the future. As a first step, Adani appointed Wolff... CONTINUE READING