The First Chuck E. Cheese’s opened in San Jose, CA in 1977. Back then it was known as Chuck E. Cheese’s Pizza Time Theatre. The Founder, Nolan Bushnell was also the engineer and entrepreneur who founded Atari, Inc. He also is responsible for the design of the original mascot. The original name of the franchise was to be called Rick Rats Pizza but the company’s PR Firm didn’t think a rat would make a comforting mascot in a Pizza... CONTINUE READING
The minimalist approach can go a long way, especially when you have a text only logo, meaning that it is free of any emblem or other distinct pictorial element. Text only logos can also include a lettermark. A good example would be the McDonald’s “M”. According to DesignCrowd, 8 of the top 10 brands - from Interbrand's Top 100 brands of the world 2009 - use a simple wordmark or lettermark logo. Also 51 of the top 100 brands... CONTINUE READING
Many organizations expire past their shelf life without even realizing it. Whether it’s because your brand is simply outdated, or an element of negative culture is associated with your brand, there is no question that rebranding can be the most important move towards a better future for the company. If you fit into any of the below, then it’s probably time to start thinking about rebranding. 1. Generic City It’s a competitive world, it’s important to stand out and... CONTINUE READING
As seen on Art of the Menu, J.B Chaykowsky has designed spectacular new branding for Taco Joint. J.B.Chaykowsky describes himself as a “multi-disciplinary designer”, whose expertise lies in branding, both in terms of environment and experience. The man behind numerous exciting projects, all of which are referred to in his blog, is also responsible for the re-branding of Taco Joint. This is a mission of which Art of the Menu proclaim “with a fun, handmade aesthetic and exclamation points... CONTINUE READING
It is a difficult task for big, well-established brands to makes changes to their visual identity. Users of their products have their habits, and change is rarely welcome by them, thus large corporations have to be extra careful when redesigning their logo. The logos that were chosen for this article have sometimes been heavily criticized when released, despite being great rebranding, proving further that even a great redesign might not be good enough for the brand’s users. The DC... CONTINUE READING
As reported by Lovely Package, graphic designers Freddy Taylor and Noah Collin have created a range of bold brand packaging for Pipcorn, the first product from US company Pipsnacks. Using the American grocery bag as a central theme, Taylor and Collin’s work intends to mirror the natural elements of the product using simplistic yet strong imagery. Hand-stamped in an assortment of colors, this definitive style is designed to reflect the organic methods of the New York City-based snack food... CONTINUE READING
The gorgeous new San Francisco Municipal Transportation Agency logo was recently introduced. The logo was surprisingly done in a contest format, but with a limit of contestants. Paul Miller’s design was selected over 45 others and was organized by ImproveSF, Mayor Ed Lee’s program that lets creative individuals help the Government. You usually think of college students when you think of someone entering a design contest, but Miller is no stranger as he is the Creative Director of Method... CONTINUE READING
The London Organizing Committee of the Olympic and Paralympic Games (LOCOG) design team have offered Creative Review an exclusive glimpse of the Olympic Park with an all-inclusive tour. Providing an opportunity to explore the installation of thousands of graphic elements, it is details such as these that encompass the look of the 2012 Games. The LOCOG, led by Chair Seb Coe and Chief Executive Paul Deighton, is responsible for organizing, preparing and staging the London 2012 Olympic Games. There... CONTINUE READING
Needing a professional well-designed online portfolio is a must for graphic designers—which, of course is not news to anyone in the field—but what is the best way to make one? That’s where the confusion begins. There are so many ways to build and host a site, that with new software, updates and portfolio sites seemingly appearing every day, it makes it very confusing on which is the best one to use. What’s out there? An overwhelming amount of choices,... CONTINUE READING
Based on the directions of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the world is invited to take part in selecting one of the 5 design concepts that have made the final cut. “Many countries around the world actively promote their Nation Brand, or a unique and memorable visual identity, to summarize the major distinctive features of their country, establish a unique position in people’s minds, and serve... CONTINUE READING
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Although according to the Guardian there is no roll-out date yet for this wonderful new passport, Neue Design Studio are now working with Norway’s National Police Directorate to implement passport security requirements. The Norwegian...
The new venture includes chapters on home, decor, recipes and crafts, beautifully illustrated by Paula Mills and David Alcock. Louise Searle from Orca Publications explains, “We kept to the same style as the first...
Interview with Sophia Augusta: Detailing the intricate illustrations of new travel book, The Street Food Journal
London based creative Sophia Augusta illustrated the book, depicting different kinds of street food and putting her own statement stamp on the drawings featured. Pictures are simple and intricate, a stylish design combination. Here...