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Lifetime Network Gives Birth to a New Brand

By: Matt Cannon on May 30th 2012
Lifetime Network Gives Birth to a New Brand

Lifetime Network, a channel largely dedicated to targeting the everyday women’s lifestyle has introduced a new brand identity and tagline. Lifetime’s Tim Nolan, Senior President of Marketing took on the project. The effort was also assisted by Leroy + Clarkson, headed by Creative Director Daniele Fries. Building upon his experience as a partner and creative director of Eyeballnyc, where he helped to pioneer the boutique motion design industry, Daniel Fries continues to dimensionalize the brand experience with L+C. By... CONTINUE READING

The Billion Dollar Ford Logo

By: David Langton on May 29th 2012
The Billion Dollar Ford Logo

I remember an old Mad Magazine spoof of the auto companies that included the line, “Build me a car that I can af-FORD.” Well as it turns out, Ford, the only one of the Big-Three American automakers to avoid the government bailout, put its trust in the company’s logo. According to the New York Times, “Ford put up its logo, headquarters, factories and other assets to qualify for $23.5 billion in loans that helped it survive the recession without... CONTINUE READING

Designer Develops Alternative Olympics Identity in Defense of Restrictions

By: Jo Gifford on May 23rd 2012
Designer Develops Alternative Olympics Identity in Defense of Restrictions

UK designer Roy McCarthy has developed an alternative Olympics brand, intended for people to celebrate the Games in their own environment. McCarthy was inspired by an interview on the BBC’s Andrew Marr show last weekend in the UK, during which Lord Coe was questioned about legislation around the use of the London 2012 branding. Coe’s remarks were later quoted by Owen Gibson in The Guardian, saying that the legislation was essential “in protecting the sponsors who come to the... CONTINUE READING

How to Keep Your Creativity Up and Running

By: Rafiq Elmansy on May 22nd 2012
How to Keep Your Creativity Up and Running

It has been years since I started my career as a graphic designer, and I can still remember the passion and enthusiasm to get my first design task. Many designers get the same feeling when they finish their studies or design school and start their career. As time passes, you experience the ups and downs of your career; you sometimes meet annoying clients, have to work under stress and might encounter problems that could even spoil your great ideas.... CONTINUE READING

The Remedy for the Sad State of Design, 2012 (Poll Results)

By: Neil Tortorella on May 22nd 2012
The Remedy for the Sad State of Design, 2012 (Poll Results)

My article, The Sad State of Design, 2012, garnered some excellent comments from readers and the poll showed an overwhelming number who agreed that the design industry is in something of a sad state (Results: 93%, yes 7%, no). So, does that mean that graphic design is going to the dogs and there’s no hope? Hardly. All it needs is a slight change in the way we approach things. Fellow Advisory Board member, Dave Bricker, summed it up pretty... CONTINUE READING

TV Land Introduces a Brand New Old

By: Matt Cannon on May 18th 2012
TV Land Introduces a Brand New Old

Recently we covered the story of TV Land Introducing a New On-Air Package for their fairly new logo. Surprisingly, months later, they are back with a new logo and on-air identity. As of Wednesday, May 9, viewers started to see a fresh mark with a nod to the channel’s roots, a change that reflects the evolution of the network itself. No longer a channel made up of shows strictly from yesteryear, TV Land is now finding success using a... CONTINUE READING

A New Identity for the Stedelijk Museum, Amsterdam

By: Michelle Allen on May 17th 2012
A New Identity for the Stedelijk Museum, Amsterdam

The Stedelijk Museum in Amsterdam’s logo has undergone a controversial redesign, courtesy of Mevis & Van Deursen. The duo, currently without a website, have been collaborating since they graduated in 1986 from the Gerrit Rietveld Academy. The museum, which displays classic modern art, contemporary art and design, is currently closed due to renovation and will be opening on the 23rd September this year. The new branding has caused dissent, with numerous people asking for a “dislike” button on this... CONTINUE READING

Jay-Z Kicks It Old School for The Brooklyn Nets Rebrand

By: Matt Cannon on May 16th 2012
Jay-Z Kicks It Old School for The Brooklyn Nets Rebrand

Released earlier this month a new brand identity for The Brooklyn Nets (previously The New Jersey Nets) was reportedly designed by JAY-Z. The new brand identity reflects the New York City subway signage of 1957, when Brooklyn last claimed a major league franchise. Saying the Brooklyn Nets are now part of the conversation, Yormark praised the cultural icon and Nets investor for his taste-making abilities, as the lone NBA team to wear black and white as its primary colors.... CONTINUE READING

The Sad State of Design, 2012 (Poll Question)

By: Neil Tortorella on May 14th 2012
The Sad State of Design, 2012 (Poll Question)

Okay … this is something of a rant. Bear with me or indulge me. I might be spot on, totally off, or just in a lousy mood. A friend called this morning to tell me that his grandson was considering a career in graphic design. He asked for my thoughts and opinion. I couldn’t come up with a single encouraging idea. I told him to have his grandson look into another career option. I’ve been at this design stuff... CONTINUE READING

Shutterstock Finds a New View

By: Matt Cannon on May 11th 2012
Shutterstock Finds a New View

Shutterstock is almost 9 years old now and has a history of effective rebrand, starting in 2003. In my opinion 2011 was their weakest effort. I am a big fan of the new 2012 identity. Using a play off of people motioning their hands like a photo frame, the “viewfinder” is born. The color scheme is a new red and grey pantone. Presented in a clean, all lowercase typography in red and grey, while the “o” (viewfinder icon) remains... CONTINUE READING

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