Designers Reynolds and Reyner led a two part initiative in 2011 which worked upon re-sculpting international brands of paints, announced by http://lovelypackage.com. Following the success of this project they were then asked to become involved with the Finnish company Waldo Trommler Paint, a business intending to crack the American market. Aiming to make the branding stand-out whilst focusing on a vibrant visual ethos the product re-design has brought a small company into the mainstream with a bang. The brand... CONTINUE READING
Google has introduced the new Google Developers site (developers.google.com) in an attempt to create a new community of developers that can access a database of content all in one portal. They also plan to migrate code.google.com into the same pool soon. The new concept was designed by: Instrument (notable clients such as NIKE, Obey and XBOX). Here’s what they had to say regarding the project on their recent case study: “We took the previous brand, “Google Code,” and created... CONTINUE READING
Presented by Inwork, The Dieline has announced the winners of this year’s Package Design Awards. All entries were made between Dec 1st, 2010 and Dec 31st, 2011. Last week on June 22nd, Inwork presented The Dieline Package Design Awards during the HOW Design Live. HOW Design Live was a conference made up of four parts, with Dieline being one of these. The conference provided delegates with the opportunity to network with creative and dynamic industry insiders and a chance... CONTINUE READING
Respol, a Spanish Headquartered Gas and Oil Corporation has introduced a stunning new brand icon and identity to support new strategic moves within the company. In recent years they have achieved numerous and important discoveries in areas identified as priority, such as Brazil, United States, Venezuela, Peru, Bolivia and Algeria, which have allowed a portfolio of projects to be handled; showing the organic growth of the company. Repsol has transformed and revitalized its corporate image with a twofold objective:... CONTINUE READING
For the last six years, we’ve all become very familiar with “Larry” the bird associated with Twitter. You may have noticed a new bird icon on twitter recently. In a move to become an iconic brand in solitude such as Nike’s Swoosh or the Apple logo, Twitter has decided to remove the text, bubbled typeface and lowercase “t” and upgrade the iconic Twitter Bird imagery. Crafted on a base of three sets of overlapping circles, the icon is a... CONTINUE READING
Last month was the first annual GreatGoogaMooga festival, a foodie’s paradise, or “theme park” of New York’s most renowned culinary creators. The festival included food from the biggest, most: Blue Ribbon, Craft, The Spotted Pig, Tia Pol, Luke’s Lobster, Porchetta, Frankies 457 Spuntino, Crif Dogs, etc. (Source) There were also an abundance of live bands including The Roots and Hall & Oats as the headliners each day. I must say I’ve never been to a concert where so many... CONTINUE READING
It’s the unveiling of 1800 Tequila’s Essential Artists Series for 2012—which in previous years has featured artists such as Gary Baseman and Yuko Shimizu— and the designs are dark. Comic-book, tattoo, and graffiti-inspired graphics play off of black backgrounds in smokey shades of blue, gold, and crimson through a glass bottle of 80-proof tequila. It’s hard to pick just one to look at, each one is fighting for your attention. They’re a total departure from the respectable if stolid... CONTINUE READING
Q&A with Austin McGhie, president of the Strategy Group at Sterling Brands and author of the newly released, BRAND is a Four Letter Word. Q. What has been the biggest shift in marketing in recent times? A. This one’s easy. The biggest shift in marketing has been the biggest shift in our lives in general: the Internet. Not that many years ago, marketing was understood to be a fairly one-way process. You tried to hammer home your messages and... CONTINUE READING
BRAND is a Four Letter Word, the New Book Written by Austin McGhie, is Now Available Both in Bookstores and Online
McGhie holds the belief that every marketing problem or opportunity can be framed as a positioning exercise, and his new book BRAND is a Four Letter Word: Positioning and The Real Art of Marketing covers such topics as “What the Hell is a Brand Anyway?”, “Brand Architecture – A Positioning Puzzle” and “Advertising – And the Need for Radical Re-engineering”. McGhie discusses what the word “brand” means in our current society, and gives advice on how to create your... CONTINUE READING
Recently I gave a talk with two fabulous women (Jacqueline Stetson and Barbara Millet) at UPA Boston on Portfolios and the need for them. The audience was a mixed group – Designers, Developers, Usability Professionals, and User Experience Designers. The primary resounding theme we found as the talk went on was the concept of “brand.” Let’s discuss this shall we? As a Designer / Developer / Copywriter – are you doing everything you can to truly embody and be... CONTINUE READING
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Although according to the Guardian there is no roll-out date yet for this wonderful new passport, Neue Design Studio are now working with Norway’s National Police Directorate to implement passport security requirements. The Norwegian...