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Print to Web: Ink to Click The Natural Progression in Newspaper Design

By: Farzana Razak on May 10th 2012
Print to Web: Ink to Click The Natural Progression in Newspaper Design

When was the last time you saw a Millennial, a person aged 18-24, sipping coffee at a café and reading a real, tangible newspaper? According to a recent Pew State of the News media study, 23% of people aged 18-24 read print newspaper. The New York Times reports that 10% of its print subscribers are within the similar age range, almost at par with its cohorts of the digital subscribers. The data compiled by GfK MRI Doublebase shows that... CONTINUE READING

One World Trade Center’s New Logo is Gotham Architecture

By: Matt Cannon on May 8th 2012
One World Trade Center’s New Logo is Gotham Architecture

A new logo and tagline was released for the new One World Trade Center (originally Freedom Tower) designed by Wordsearch and presented by the Durst Organization and Cushman & Wakefield. The Durst Organization is working with The Port-Authority to help complete the massive project and Cushman & Wakefield is the commercial real estate broker in charge of filling the tower with tenants. The new brand is an effort to create a new feel for the building and to help... CONTINUE READING

Adobe Creative Suite’s Loud New Rebrand

By: Matt Cannon on May 4th 2012
Adobe Creative Suite’s Loud New Rebrand

Adobe Creative Suite 6, the driving force behind the marketing industry recently released version CS6, which includes 19 applications and four different main suites to choose from. The design packaging was designed by Tolleson Design, who is also behind the design of CS4 and CS5. Adobe now offers what is likely to be an even more popular pricing option, the Adobe Creative Cloud, which also offers online storage, versioning, and sharing along with all the Master Collection of applications.... CONTINUE READING

The Russian Police Rebrands, Reforms and Rumors

By: Matt Cannon on Apr 19th 2012
The Russian Police Rebrands, Reforms and Rumors

The proposed concept is made for attracting people’s attention to the problem of inconsistency between the out of date image of the police and its new organizational structure. The project of rebranding police is at the stage of consideration in the professional community at the moment. The agency behind the designs is Smart Heart, a Moscow-based consultancy. According to the force, the current reform of the Russian Interior Ministry is another important step to modernize the country and its... CONTINUE READING

Total Rewards Does Vegas Justice

By: Matt Cannon on Apr 18th 2012
Total Rewards Does Vegas Justice

Global strategic branding firm Siegel+Gale today announced the launch of strategic brand development work for Caesars Entertainment Corporation, the world’s most diversified casino-entertainment company. Siegel+Gale worked with Caesars to re-define the brand platform and visual identity for Total Rewards, Caesars’ award-winning customer loyalty program. Siegel+Gale created a brand platform to address Caesars’ abundant offerings and demonstrate the breadth and depth of their casino and entertainment network: “Total Rewards. More of what members want.” This means having better ways to... CONTINUE READING

DC Women’s Shoes Gets Girly

By: Matt Cannon on Apr 13th 2012
DC Women’s Shoes Gets Girly

Founded in 1993, DC Shoes (originally Droors Clothing) quickly gained notoriety among the skateboarding community. What began as a garage operation making and marketing skateboarding footwear quickly grew into a household action sports brand. Today, DC Shoes is a leading designer and manufacturer of performance skateboarding and snowboarding footwear, whose product line has broadened to include snowboards, apparel, outerwear and other fashion accessories. Expanding the brand beyond its originally male-dominated identity, the DC Shoes business evolved to appeal to... CONTINUE READING

Christopher Niemann Abstract City

By: Jo Gifford on Apr 12th 2012
Christopher Niemann Abstract City

Christopher Niemann is an illustrator and designer who began Abstract City, a visual blog for the New York Times, in July 2008. He has just published a book, Abstract City, containing original posts and new exclusively created material. Niemann’s design and illustration work has appeared on the covers of such publications as The New Yorker, Newsweek, Wired and American Illustration. He has won several awards from the American Institute of Graphic Arts, the Art Directors Club and American Illustration.... CONTINUE READING

The Adani Group Expands with an Explosion of Color

By: Matt Cannon on Apr 10th 2012
The Adani Group Expands with an Explosion of Color

The Adani Group started in 1988, as a commodity-trading firm. Today, it has grown to become one of India’s leading business houses, with operations in Australia and Indonesia and ambitious plans for international expansion. In the financial year 2011-12, the group’s revenue will exceed $7 billion. The board believes that the Group is now of a scale where it needs to manage its brand actively and professionally to prepare for the future. As a first step, Adani appointed Wolff... CONTINUE READING

Taschen Publishes Mid-Century Ads: Advertising from the Mad Men Era

By: Jo Gifford on Apr 4th 2012
Taschen Publishes Mid-Century Ads: Advertising from the Mad Men Era

Taschen publishes Mid-Century Ads: Advertising from the Mad Men Era, a 2 volume set of advertising from the 50’s and 60’s. The set comes as 2 hardback books in a slipcase, published in a multilingual edition with English, German and French translations. With the third series of Mad Men starting on Sky One, the release captures the renaissance spirit of mid-century advertising and celebrates the era of advertising that saw great leaps in process and thinking. This set is... CONTINUE READING

Sappi Presents The Standard 5: Special Effects in NYC

By: Nicole Spiegel-Gotsch on Apr 3rd 2012
Sappi Presents The Standard 5: Special Effects in NYC

Last week I was fortunate to attend Sappi’s The Standard 5: Special Effects event presenting the newest edition of The Standard (Enlarged Cover Photo to Left), a resource for designers and printers. A packed house greeted me at SVA Theater as the buzz of conversation overflowed out onto the street through the open theater doors and passing New Yorkers paused mid stride to peer in and try to catch a glimpse inside. Held partly as a benefit for 826... CONTINUE READING

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