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EVENT: Future Of Web Design (FOWD) WHERE: AMC Empire 25, New York WHEN: October 7- 9 DISCOUNT: 10% DISCOUNT CODE: GraphicD10 Future of Web Design have produced web design conferences for over a decade,...
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Whether you were focused on Angie’s leg, JLo’s… um, neckline or genuinely interested in seeing who would bring home the award for best picture during last Sunday night’s Academy Awards show, major brands were there hoping to catch your attention. The three-hour ceremony provided plenty of time for brands to showcase themselves through red carpet product placement as well as in ad spots. Add in sustained engagement of pre-event, during and post-event buzz and an opportunity to do some... CONTINUE READING
Seventy-nine Short Essays on Design is the latest collection of writings by Michael Bierut of Pentagram, and published by Princeton Architectural Press on 29th February 2012. The book is a 272-page hardcover publication which comprises of two decades of essays ranging from “New York’s faulty “Push for Walk Signal” buttons, to the disappearance of the AT&T logo, to the implications of Vladimir Nabokov’s Pale Fire for interaction designers” (via Pentagram). The book is described by cultural website A Very... CONTINUE READING
The Carolina Panthers, a team, which entered the NFL in 1995 as an expansion to the NFL, has re-branded their logo since their inception. The logo first leaked on The Panther’s Facebook page and made its debut at the Pro Bowl on a commercial for Vapor Jet Gloves by Nike. The revision of the logo correlates with Nike replacing Reebok as their official apparel provider beginning this 2012 season. Carolina Panthers President Danny Morison said “We have one of... CONTINUE READING
Aetna, an age-old Health Insurance brand started 157 years ago breathes youth into its brand with a new logo and amazing application to go along with it. The previous icon featured a dark blue serif font and a dated fitness type figure as their icon. Siegel+Gale is responsible for the new modern redesign and have gone in a completely new and fresh direction for the company relying on a beautiful purple color and slick lowercase typography. The company said... CONTINUE READING
Aside from the excellent beer and awesome burgers at New York City bar, Idle Hands, Packaging & Label Design: Opportunities For Design Innovation: Part 1 discussed the importance of packaging and label design as marketing differentiators, especially in highly competitive, high end and niche markets. In part two we continue the conversation with Devon Wade, a Digital and Interactive Marketing Manager who completed a graduate thesis on niche marketing while studying at NYU and Carmela Davis, Branch Operations Manager... CONTINUE READING
Kid-In, a stylish and design-led online magazine on the childhood has recently launched. The magazine is “a platform for the diverse perspectives of a wide range of international and local designers and photographers, artists and thinkers, focusing on the singular subject of childhood.” Founded by three artists who are parents themselves, the magazine is “a celebration: of the magical realism inherent in childhood, and of the surreal nature of its imaginative realm.” Two of the founders originate from France.... CONTINUE READING
Publishing giant Penguin is a symbol of affordable, cornerstone literature. The famous black and white bird is now celebrating 75 years of being, and is marking the occasion with a book documenting the publisher’s history of design; Penguin 75. Penguin 75 is a selection of 75 covers that represent “the best of what Penguin has produced over the course of the last decade.” (via Penguin 75). Curated by longstanding Art Director Paul Buckley (also one of Graphic Design USA’s... CONTINUE READING
Friends, lovers, countrymen give us your tweets. At least that’s what Unilever CPG beauty brand Dove is asking as part of their interactive Valentine’s Day campaign unveiled at London’s Victoria Station yesterday. A prime example of how a brand can successfully align message, medium and strategy, the twitter-based campaign, which runs from February 13-19 invites London’s over 350,000 daily commuters to respond to questions such as Monday’s “Tell us: What makes you feel beautiful every day?” and today’s “What... CONTINUE READING
Last week some friends and I took a break from our respective creative pursuits and indulged in a craft beer tasting at the cozy, speak-easy themed craft beer bar Idle Hands in NYC. Naturally, the topic of packaging, specifically wine and beer labels came up. Yes, this is what designers talk about when they “let loose.” So I made mental note when our brewery representative called attention to the awesome label design for 21st Amendment’s Back in Black IPA,... CONTINUE READING
TV Land, Once a nightly spot on Nickelodeon in 1996 and Once dedicated strictly to keeping classic TV alive on the tube on a nightly spot on Nickelodeon called Nick at Night in 1996 has now segmented into a network for people in their 40’s to 50’s with both classic programming pulled from the vault and new, original productions. The new rebrand, Designed by Trollbäck + Company in New York were introduced last year. TV Land was in fact... CONTINUE READING