Last week Book Expo America 2012 took place at Javits Center in New York City. According to a press release, this year the show boasted over 1,300 exhibitors, including 200 new companies, an 18% growth in new exhibitors from 2011. It may surprise some to learn that despite advertising’s higher profile, United States Bureau of Labor Statistics for May 2011 show publishing ahead as an industry employer of graphic design, employing designers for content such as books, magazines and... CONTINUE READING
Telemundo Media, the fastest growing broadcast network in primetime among adults 18-49, according to Nielsen, today announced its 2012-2013 programming lineup, with more than 800 hours of original content, increasing the network’s original programming slate by nearly 40 percent. The network’s new programming increase includes six telenovelas, two daytime shows and a reality competition. Telemundo backed up these new changes with a launch of its new branding campaign for the fall and unveiled a new logo capturing the essence... CONTINUE READING
The world famous Apollo Theater’s Spring Gala is today June 4th. Michael Bierut and Joe Marianek of Pentagram have been working with the Apollo on the brand identity for the campaign. Lionel Richie is the main inspiration for the Gala graphics, which weave lines from his signature hits “Say You, Say Me” and “All Night Long” into the language for the event: “Say You, Say Me, Say Apollo, Say Lionel, All Night Long.” It also includes lyrics from Etta... CONTINUE READING
Nike, arguably the most successful name in global sportswear, has launched an exhibition chronicling the past 30 years or so, entitled the ‘Nike Logo Project’. Showcasing the brand’s numerous, evolving, logos, the Sole Movement team introduce this, an exhibit that allows you to delve into the archive of a complete design history. Having operated under several different logos from the past to present day, the chance to observe these genres means you can get a feel for the classics... CONTINUE READING
What is this logo called love? Can too much love be a problem? Apparently for the State of New York it is. And it is the concept of love that is on the line. The rationale for changing New York’s iconic tourism campaign was put forth by Governor Andrew Cuomo as, “Other states have been more aggressive in attracting tourism than New York. We were the best and we were the first, but somewhere along the way we lost... CONTINUE READING
Lifetime Network, a channel largely dedicated to targeting the everyday women’s lifestyle has introduced a new brand identity and tagline. Lifetime’s Tim Nolan, Senior President of Marketing took on the project. The effort was also assisted by Leroy + Clarkson, headed by Creative Director Daniele Fries. Building upon his experience as a partner and creative director of Eyeballnyc, where he helped to pioneer the boutique motion design industry, Daniel Fries continues to dimensionalize the brand experience with L+C. By... CONTINUE READING
I remember an old Mad Magazine spoof of the auto companies that included the line, “Build me a car that I can af-FORD.” Well as it turns out, Ford, the only one of the Big-Three American automakers to avoid the government bailout, put its trust in the company’s logo. According to the New York Times, “Ford put up its logo, headquarters, factories and other assets to qualify for $23.5 billion in loans that helped it survive the recession without... CONTINUE READING
UK designer Roy McCarthy has developed an alternative Olympics brand, intended for people to celebrate the Games in their own environment. McCarthy was inspired by an interview on the BBC’s Andrew Marr show last weekend in the UK, during which Lord Coe was questioned about legislation around the use of the London 2012 branding. Coe’s remarks were later quoted by Owen Gibson in The Guardian, saying that the legislation was essential “in protecting the sponsors who come to the... CONTINUE READING
It has been years since I started my career as a graphic designer, and I can still remember the passion and enthusiasm to get my first design task. Many designers get the same feeling when they finish their studies or design school and start their career. As time passes, you experience the ups and downs of your career; you sometimes meet annoying clients, have to work under stress and might encounter problems that could even spoil your great ideas.... CONTINUE READING
My article, The Sad State of Design, 2012, garnered some excellent comments from readers and the poll showed an overwhelming number who agreed that the design industry is in something of a sad state (Results: 93%, yes 7%, no). So, does that mean that graphic design is going to the dogs and there’s no hope? Hardly. All it needs is a slight change in the way we approach things. Fellow Advisory Board member, Dave Bricker, summed it up pretty... CONTINUE READING
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