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It’s Nice That No.8

By: Jo Gifford on Mar 21st 2012
It’s Nice That No.8

The 8th edition of cutting edge design and creativity magazine It’s Nice That is now available for pre-order online. Issue #8 features interviews with John Pawson, graphic designer Paula Scher, and art collective Slavs and Tatars. Will Hudson founded It’s Nice That in April 2007 as “the perfect platform for him to record and document his love of the creative industry and desire to uncover new talent”. It’s Nice That is both a publishing platform on and offline, and... CONTINUE READING

Google Combines Market with Music, Introducing Google Play

By: Matt Cannon on Mar 21st 2012
Google Combines Market with Music, Introducing Google Play

Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Google is aiming to solve those problems with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies,... CONTINUE READING

More4 Flips the Channel

By: Matt Cannon on Mar 17th 2012
More4 Flips the Channel

After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focused range of content on the channel. 4Creative worked with them to produce a striking new creative identity for the evolving More4. The More4 re-brand is centered around a bold new flexible logo, created from multiple triangles that flip, fold, attract and repel each other into position. The re-brand extends to a whole new... CONTINUE READING

Frost’s Woolworths Campaign

By: Jo Gifford on Mar 17th 2012
Frost's Woolworths Campaign

Australian consultancy Frost has created a typography-led TV advertising campaign for Woolworths South Africa. Agency founder Vince Frost has been a creative director of the store since 2009 and has been in charge of the re-brand and development program of the department store since his appointment. The commercials are 20 seconds in length and use typographic descriptions of products in place of imagery. The adverts are all based on a uniform black, white and red color palette. Frost says... CONTINUE READING

The Rainbow Society Gets Carried Away on a Dream Cloud

By: Matt Cannon on Mar 16th 2012
The Rainbow Society Gets Carried Away on a Dream Cloud

The Dream Factory is a charitable organization dedicated to fulfilling dreams for kids who are battling life‐threatening illnesses. Its unique because all of the funds raised stay in Manitoba, Canada to help local children. Originally named The Rainbow Society, the organization’s name and brand identity have evolved; however, The Dream Factory’s mandate, mission, and goals remain the same. They rely solely on the generous support of people and businesses. Since 1983 it has created cherished memories for more than... CONTINUE READING

Men’s Journal Ditches the Lower Case and Drops the Drop Shadow

By: Matt Cannon on Mar 13th 2012
Men’s Journal Ditches the Lower Case and Drops the Drop Shadow

Premiering in 1992, Men’s Journal Magazine has experienced numerous rebrand efforts. This is the first one that is a complete overhaul and a complete eye catcher when compared to the magazines other efforts. The new logo, taking inspiration from European auto-racing posters, is a bold, but inspiring new approach to the logo. From the Press Release… Though we’ve tweaked the logo many times since the magazine premiered in 1992, this is the first time we’ve overhauled it. And we... CONTINUE READING

Quaker Oats Goes on a Diet and Parties Like its 1957

By: Matt Cannon on Mar 10th 2012
Quaker Oats Goes on a Diet and Parties Like its 1957

First established in 1877 as a trademark for a breakfast cereal, Quaker Oats has been providing classic consistent to America and other areas of the world for over 130 years. Quaker Oats today offers a variety of products ranging from rice crackers to granola bars to oatmeal. There are more than 40 sub-brands under their name. No courtesy of a press release on this one or any information, Quaker Oats has recycled through two new logo redesigns in the... CONTINUE READING

Jaguar New Identity

By: Jo Gifford on Mar 10th 2012
Jaguar New Identity

British car manufacturers Jaguar have revealed a new identity and advertising campaign in collaboration with Spark 44, the US-based communications agency part-owned by Jaguar Land Rover. With changes to the “leaper” and “growler” symbols and a custom typeface, the new identity is the biggest shake-up to the company’s branding for forty years. Adrian Hallmark, Global Brand Director at Jaguar, says this of the campaign: “Our refreshed corporate image and the new global marketing campaign both underline the confidence we... CONTINUE READING

Offscreenmag.com Launches

By: Jo Gifford on Mar 8th 2012
Offscreenmag.com Launches

A new magazine has been launched that focuses on the human side of designers who create online interfaces. Offscreen, which is designed to be collectible, is the brainchild of German-born, Melbourne-based web designer Kai Brach. The project was initially put on creative funding site Kickstarter but unfortunately didn’t meet its funding goal. Luckily Kai didn’t let that stop him from bringing the first issue to life. The first issue contains a whole host of interviews with well-known creative names... CONTINUE READING

JC Penney Still Believes It’s Hip to be Square

By: Matt Cannon on Mar 6th 2012
JC Penney Still Believes It’s Hip to be Square

JC Penney was originally started by James Cash Penney in 1902, when it was first opened as a dry-goods store named “The Golden Rule” in Kemmerer, Wyoming. Today, the company is a publicly traded company consisting of over 11,000 department stores spread out across The United States and Puerto-Rico, predominantly in Shopping Malls. Providing customers with middle-class merchandise and affordable items without the high-end brand influence. Many of the brands inside JC Penny are internally designed and produced. They... CONTINUE READING

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