A New Identity for the Stedelijk Museum, Amsterdam

By: Michelle Allen on May 17th 2012
A New Identity for the Stedelijk Museum, Amsterdam

The Stedelijk Museum in Amsterdam’s logo has undergone a controversial redesign, courtesy of Mevis & Van Deursen. The duo, currently without a website, have been collaborating since they graduated in 1986 from the Gerrit Rietveld Academy. The museum, which displays classic modern art, contemporary art and design, is currently closed due to renovation and will be opening on the 23rd September this year. The new branding has caused dissent, with numerous people asking for a “dislike” button on this... CONTINUE READING

Jay-Z Kicks It Old School for The Brooklyn Nets Rebrand

By: Matt Cannon on May 16th 2012
Jay-Z Kicks It Old School for The Brooklyn Nets Rebrand

Released earlier this month a new brand identity for The Brooklyn Nets (previously The New Jersey Nets) was reportedly designed by JAY-Z. The new brand identity reflects the New York City subway signage of 1957, when Brooklyn last claimed a major league franchise. Saying the Brooklyn Nets are now part of the conversation, Yormark praised the cultural icon and Nets investor for his taste-making abilities, as the lone NBA team to wear black and white as its primary colors.... CONTINUE READING

The Sad State of Design, 2012 (Poll Question)

By: Neil Tortorella on May 14th 2012
The Sad State of Design, 2012 (Poll Question)

Okay … this is something of a rant. Bear with me or indulge me. I might be spot on, totally off, or just in a lousy mood. A friend called this morning to tell me that his grandson was considering a career in graphic design. He asked for my thoughts and opinion. I couldn’t come up with a single encouraging idea. I told him to have his grandson look into another career option. I’ve been at this design stuff... CONTINUE READING

Shutterstock Finds a New View

By: Matt Cannon on May 11th 2012
Shutterstock Finds a New View

Shutterstock is almost 9 years old now and has a history of effective rebrand, starting in 2003. In my opinion 2011 was their weakest effort. I am a big fan of the new 2012 identity. Using a play off of people motioning their hands like a photo frame, the “viewfinder” is born. The color scheme is a new red and grey pantone. Presented in a clean, all lowercase typography in red and grey, while the “o” (viewfinder icon) remains... CONTINUE READING

Print to Web: Ink to Click The Natural Progression in Newspaper Design

By: Farzana Razak on May 10th 2012
Print to Web: Ink to Click The Natural Progression in Newspaper Design

When was the last time you saw a Millennial, a person aged 18-24, sipping coffee at a café and reading a real, tangible newspaper? According to a recent Pew State of the News media study, 23% of people aged 18-24 read print newspaper. The New York Times reports that 10% of its print subscribers are within the similar age range, almost at par with its cohorts of the digital subscribers. The data compiled by GfK MRI Doublebase shows that... CONTINUE READING

One World Trade Center’s New Logo is Gotham Architecture

By: Matt Cannon on May 8th 2012
One World Trade Center’s New Logo is Gotham Architecture

A new logo and tagline was released for the new One World Trade Center (originally Freedom Tower) designed by Wordsearch and presented by the Durst Organization and Cushman & Wakefield. The Durst Organization is working with The Port-Authority to help complete the massive project and Cushman & Wakefield is the commercial real estate broker in charge of filling the tower with tenants. The new brand is an effort to create a new feel for the building and to help... CONTINUE READING

Adobe Creative Suite’s Loud New Rebrand

By: Matt Cannon on May 4th 2012
Adobe Creative Suite’s Loud New Rebrand

Adobe Creative Suite 6, the driving force behind the marketing industry recently released version CS6, which includes 19 applications and four different main suites to choose from. The design packaging was designed by Tolleson Design, who is also behind the design of CS4 and CS5. Adobe now offers what is likely to be an even more popular pricing option, the Adobe Creative Cloud, which also offers online storage, versioning, and sharing along with all the Master Collection of applications.... CONTINUE READING

The Russian Police Rebrands, Reforms and Rumors

By: Matt Cannon on Apr 19th 2012
The Russian Police Rebrands, Reforms and Rumors

The proposed concept is made for attracting people’s attention to the problem of inconsistency between the out of date image of the police and its new organizational structure. The project of rebranding police is at the stage of consideration in the professional community at the moment. The agency behind the designs is Smart Heart, a Moscow-based consultancy. According to the force, the current reform of the Russian Interior Ministry is another important step to modernize the country and its... CONTINUE READING

Total Rewards Does Vegas Justice

By: Matt Cannon on Apr 18th 2012
Total Rewards Does Vegas Justice

Global strategic branding firm Siegel+Gale today announced the launch of strategic brand development work for Caesars Entertainment Corporation, the world’s most diversified casino-entertainment company. Siegel+Gale worked with Caesars to re-define the brand platform and visual identity for Total Rewards, Caesars’ award-winning customer loyalty program. Siegel+Gale created a brand platform to address Caesars’ abundant offerings and demonstrate the breadth and depth of their casino and entertainment network: “Total Rewards. More of what members want.” This means having better ways to... CONTINUE READING

DC Women’s Shoes Gets Girly

By: Matt Cannon on Apr 13th 2012
DC Women’s Shoes Gets Girly

Founded in 1993, DC Shoes (originally Droors Clothing) quickly gained notoriety among the skateboarding community. What began as a garage operation making and marketing skateboarding footwear quickly grew into a household action sports brand. Today, DC Shoes is a leading designer and manufacturer of performance skateboarding and snowboarding footwear, whose product line has broadened to include snowboards, apparel, outerwear and other fashion accessories. Expanding the brand beyond its originally male-dominated identity, the DC Shoes business evolved to appeal to... CONTINUE READING

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