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Packaging & Label Design: Opportunities for Design Innovation Part 1 of 2

By: Nicole Spiegel-Gotsch on Feb 11th 2012
Packaging & Label Design: Opportunities for Design Innovation Part 1 of 2

Last week some friends and I took a break from our respective creative pursuits and indulged in a craft beer tasting at the cozy, speak-easy themed craft beer bar Idle Hands in NYC. Naturally, the topic of packaging, specifically wine and beer labels came up. Yes, this is what designers talk about when they “let loose.” So I made mental note when our brewery representative called attention to the awesome label design for 21st Amendment’s Back in Black IPA,... CONTINUE READING

TV Land Introduces New On-Air Package for Rebrand

By: Matt Cannon on Feb 9th 2012
TV Land Introduces New On-Air Package for Rebrand

TV Land, Once a nightly spot on Nickelodeon in 1996 and Once dedicated strictly to keeping classic TV alive on the tube on a nightly spot on Nickelodeon called Nick at Night in 1996 has now segmented into a network for people in their 40’s to 50’s with both classic programming pulled from the vault and new, original productions. The new rebrand, Designed by Trollbäck + Company in New York were introduced last year. TV Land was in fact... CONTINUE READING

Hybrid Design Creates Website for Nike

By: Jo Gifford on Feb 4th 2012
Hybrid Design Creates Website for Nike

Hybrid Design have created the new worldwide site for Nike’s business entity and subsidiaries. The new look creates a unified user experience by bringing corporate and media pages together in a single web portal. The agency designed and developed both the front and back end of the project for www.nikeinc.com, giving an aesthetically engaging magazine style layout to the business orientated portal. Hybrid Design is a San Francisco based integrated creative studio, and was founded in 2001 by Dora... CONTINUE READING

State Farm Insurance 90th Anniversary Rebrand

By: Matt Cannon on Jan 28th 2012
State Farm Insurance 90th Anniversary Rebrand

George J Mecherle founded State Farm Insurance in 1992, originally specializing in auto insurance segmented only for Farmers. Today, it provides multiple types of insurance, including banking and financial assistance. They are no stranger to the modern public sitting at number 37 on the Fortune 500 list and generating 63.2 billion dollars in revenue in 2011. State Farm was already updating their ads to a more colorful, witty feel to target a younger and wider audience. Next, they decided... CONTINUE READING

Smashing Mag Re-design

By: Jo Gifford on Jan 27th 2012
Smashing Mag Re-design

Smashing Magazine, the hub of web design and creativity has had a fresh re-design. The work of Elliot Jay Stocks, Ben Bodien, Ryan Taylor and the Smashing Team, the new look was unveiled this January 2012. Smashing Magazine is a website offering resources and tutorials for web developers and web designers. Founded in 2006 by Sven Lennartz and Editor Vitaly Friedman the magazine has grown in popularity and readership to be a hub of the web design and development... CONTINUE READING

DC Comics Rebrand Disappoints and Then Redeems Itself

By: Matt Cannon on Jan 26th 2012
DC Comics Rebrand Disappoints and Then Redeems Itself

Last week DC Comics revealed a new grayscale version of their new logo, which seemed to disappoint comic fans everywhere across the Internet. A week later, DC released their branding plans for the logo and everything came together very nicely. The logo itself doesn’t really scream “Comics!” or even remotely look like a comic book company at first glace. Rethinking a comic book company sounds like a pretty heavy task and the branding really saved this logo. The logo... CONTINUE READING

Nike Make it Count in 2012

By: Jo Gifford on Jan 17th 2012
Nike Make it Count in 2012

Nike has launched a new campaign for the new year 2012 called ‘Make it Count’; the campaign features elite British Nike athletes through black and white portraits with their own handwriting below the image to bring a personal angle to their individual pledges. The portraits are in partnership with a series of online films directed by Joe Roberts, which explores each Nike athletes’ drive to achieve their goals in 2012. The whole campaign is spread with the hashtag #makeitcount... CONTINUE READING

Orlando Solar Bears Unveil New Logo

By: Matt Cannon on Jan 16th 2012
Orlando Solar Bears Unveil New Logo

The Solar Bears, an IHL team that played from ‘95 and finally skated off the ice in 2001 recently announced that they would return to the ice for the EHCL’s 2012 season. With a new state-of-the art Arena being designed The Amway Center, Hockey Fans in Central Florida needed a new identity for their classic team. The ECHL’s newcomer unveiled their new logos and team color scheme center court during the recent Orlando Magic vs. Chico Bulls game after... CONTINUE READING

Top 10 Notable Rebrands of 2011 (Part Two)

By: Matt Cannon on Jan 16th 2012
Top 10 Notable Rebrands of 2011 (Part Two)

Here are more of the Top 10 notable rebrands in 2011 (In No Particular Order)… Click Here to see Part One Petco Petco may have fell a bit short with this redesign using a sans serif font and updating their tagline making it longer adding the word “healthy”. At first glance the cat and dog icon seem to be the same, but you’ll notice that they have been modernized a bit and re-colored. The tagline looks to suffer a... CONTINUE READING

Town and Country Undergoes Redesign with Edward Leida

By: Jo Gifford on Jan 12th 2012
Town and Country Undergoes Redesign with Edward Leida

Town and Country Magazine, owned by magazine publishers Hearst, has undergone a redesign led by new editor in-chief Jay Fielden and the recently appointed Design Director Edward Leida. Tasked with the goal of modernizing and expanding Town and Country and its mission, the new design features a logo with visual references to the 1930’s version, with uppercase sans serif and an individual ampersand. Town and Country has been “America’s magazine for the affluent” since inception in the 1840’s (via... CONTINUE READING

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