Quaker Oats Goes on a Diet and Parties Like its 1957

By: Matt Cannon on Mar 10th 2012
Quaker Oats Goes on a Diet and Parties Like its 1957

First established in 1877 as a trademark for a breakfast cereal, Quaker Oats has been providing classic consistent to America and other areas of the world for over 130 years. Quaker Oats today offers a variety of products ranging from rice crackers to granola bars to oatmeal. There are more than 40 sub-brands under their name. No courtesy of a press release on this one or any information, Quaker Oats has recycled through two new logo redesigns in the... CONTINUE READING

Jaguar New Identity

By: Jo Gifford on Mar 10th 2012
Jaguar New Identity

British car manufacturers Jaguar have revealed a new identity and advertising campaign in collaboration with Spark 44, the US-based communications agency part-owned by Jaguar Land Rover. With changes to the “leaper” and “growler” symbols and a custom typeface, the new identity is the biggest shake-up to the company’s branding for forty years. Adrian Hallmark, Global Brand Director at Jaguar, says this of the campaign: “Our refreshed corporate image and the new global marketing campaign both underline the confidence we... CONTINUE READING

Offscreenmag.com Launches

By: Jo Gifford on Mar 8th 2012
Offscreenmag.com Launches

A new magazine has been launched that focuses on the human side of designers who create online interfaces. Offscreen, which is designed to be collectible, is the brainchild of German-born, Melbourne-based web designer Kai Brach. The project was initially put on creative funding site Kickstarter but unfortunately didn’t meet its funding goal. Luckily Kai didn’t let that stop him from bringing the first issue to life. The first issue contains a whole host of interviews with well-known creative names... CONTINUE READING

JC Penney Still Believes It’s Hip to be Square

By: Matt Cannon on Mar 6th 2012
JC Penney Still Believes It’s Hip to be Square

JC Penney was originally started by James Cash Penney in 1902, when it was first opened as a dry-goods store named “The Golden Rule” in Kemmerer, Wyoming. Today, the company is a publicly traded company consisting of over 11,000 department stores spread out across The United States and Puerto-Rico, predominantly in Shopping Malls. Providing customers with middle-class merchandise and affordable items without the high-end brand influence. Many of the brands inside JC Penny are internally designed and produced. They... CONTINUE READING

Jamie Hewlett Collaborates with ABSOLUT

By: Jo Gifford on Mar 2nd 2012
Jamie Hewlett Collaborates with ABSOLUT

ABSOLUT Vodka’s most recent collaboration is with Jamie Hewlett, of the Gorillaz, who has designed a London-inspired bottle for the brand. This collaboration is the latest in a long line of creative collaborations by ABSOLUT, who for 30 years has collaborated with the a diverse range of creatives such as icons Andy Warhol and Damien Hirst to Lenny Kravitz and Versace. This latest limited edition bottle by Hewlett is entitled the “ABSOLUT London’. The bottle depicts characters who are... CONTINUE READING

Pentagram Creates New IDA Logo

By: Jo Gifford on Mar 1st 2012
Pentagram Creates New IDA Logo

Design agency Pentagram have created the new logo and identity for the International Design Alliance Congress, merging together silhouettes of six continents to create a new form. The IDA Congress takes place every two years, and the 2013 event will take place in Istanbul, Turkey. The concept of the new identity is around the idea of “an artistic restructuring of Pangaea”, the theory of an “entire earth” where, millions of years ago, all the world’s continents existed as a... CONTINUE READING

The 2012 Oscars: Brands Compete for Cut of the “Red Carpet”

By: Nicole Spiegel-Gotsch on Mar 1st 2012
The 2012 Oscars: Brands Compete for Cut of the “Red Carpet”

Whether you were focused on Angie’s leg, JLo’s… um, neckline or genuinely interested in seeing who would bring home the award for best picture during last Sunday night’s Academy Awards show, major brands were there hoping to catch your attention. The three-hour ceremony provided plenty of time for brands to showcase themselves through red carpet product placement as well as in ad spots. Add in sustained engagement of pre-event, during and post-event buzz and an opportunity to do some... CONTINUE READING

79 Short Essays on Design

By: Jo Gifford on Feb 28th 2012
79 Short Essays on Design

Seventy-nine Short Essays on Design is the latest collection of writings by Michael Bierut of Pentagram, and published by Princeton Architectural Press on 29th February 2012. The book is a 272-page hardcover publication which comprises of two decades of essays ranging from “New York’s faulty “Push for Walk Signal” buttons, to the disappearance of the AT&T logo, to the implications of Vladimir Nabokov’s Pale Fire for interaction designers” (via Pentagram). The book is described by cultural website A Very... CONTINUE READING

The Carolina Panthers Have a New Cat in Town

By: Matt Cannon on Feb 24th 2012
The Carolina Panthers Have a New Cat in Town

The Carolina Panthers, a team, which entered the NFL in 1995 as an expansion to the NFL, has re-branded their logo since their inception. The logo first leaked on The Panther’s Facebook page and made its debut at the Pro Bowl on a commercial for Vapor Jet Gloves by Nike. The revision of the logo correlates with Nike replacing Reebok as their official apparel provider beginning this 2012 season. Carolina Panthers President Danny Morison said “We have one of... CONTINUE READING

Aetna Redesigns Logo, The Results are Sterile

By: Matt Cannon on Feb 21st 2012
Aetna Redesigns Logo, The Results are Sterile

Aetna, an age-old Health Insurance brand started 157 years ago breathes youth into its brand with a new logo and amazing application to go along with it. The previous icon featured a dark blue serif font and a dated fitness type figure as their icon. Siegel+Gale is responsible for the new modern redesign and have gone in a completely new and fresh direction for the company relying on a beautiful purple color and slick lowercase typography. The company said... CONTINUE READING

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