Aetna, an age-old Health Insurance brand started 157 years ago breathes youth into its brand with a new logo and amazing application to go along with it. The previous icon featured a dark blue serif font and a dated fitness type figure as their icon. Siegel+Gale is responsible for the new modern redesign and have gone in a completely new and fresh direction for the company relying on a beautiful purple color and slick lowercase typography. The company said... CONTINUE READING
Aside from the excellent beer and awesome burgers at New York City bar, Idle Hands, Packaging & Label Design: Opportunities For Design Innovation: Part 1 discussed the importance of packaging and label design as marketing differentiators, especially in highly competitive, high end and niche markets. In part two we continue the conversation with Devon Wade, a Digital and Interactive Marketing Manager who completed a graduate thesis on niche marketing while studying at NYU and Carmela Davis, Branch Operations Manager... CONTINUE READING
Kid-In, a stylish and design-led online magazine on the childhood has recently launched. The magazine is “a platform for the diverse perspectives of a wide range of international and local designers and photographers, artists and thinkers, focusing on the singular subject of childhood.” Founded by three artists who are parents themselves, the magazine is “a celebration: of the magical realism inherent in childhood, and of the surreal nature of its imaginative realm.” Two of the founders originate from France.... CONTINUE READING
Publishing giant Penguin is a symbol of affordable, cornerstone literature. The famous black and white bird is now celebrating 75 years of being, and is marking the occasion with a book documenting the publisher’s history of design; Penguin 75. Penguin 75 is a selection of 75 covers that represent “the best of what Penguin has produced over the course of the last decade.” (via Penguin 75). Curated by longstanding Art Director Paul Buckley (also one of Graphic Design USA’s... CONTINUE READING
Friends, lovers, countrymen give us your tweets. At least that’s what Unilever CPG beauty brand Dove is asking as part of their interactive Valentine’s Day campaign unveiled at London’s Victoria Station yesterday. A prime example of how a brand can successfully align message, medium and strategy, the twitter-based campaign, which runs from February 13-19 invites London’s over 350,000 daily commuters to respond to questions such as Monday’s “Tell us: What makes you feel beautiful every day?” and today’s “What... CONTINUE READING
Last week some friends and I took a break from our respective creative pursuits and indulged in a craft beer tasting at the cozy, speak-easy themed craft beer bar Idle Hands in NYC. Naturally, the topic of packaging, specifically wine and beer labels came up. Yes, this is what designers talk about when they “let loose.” So I made mental note when our brewery representative called attention to the awesome label design for 21st Amendment’s Back in Black IPA,... CONTINUE READING
TV Land, Once a nightly spot on Nickelodeon in 1996 and Once dedicated strictly to keeping classic TV alive on the tube on a nightly spot on Nickelodeon called Nick at Night in 1996 has now segmented into a network for people in their 40’s to 50’s with both classic programming pulled from the vault and new, original productions. The new rebrand, Designed by Trollbäck + Company in New York were introduced last year. TV Land was in fact... CONTINUE READING
Hybrid Design have created the new worldwide site for Nike’s business entity and subsidiaries. The new look creates a unified user experience by bringing corporate and media pages together in a single web portal. The agency designed and developed both the front and back end of the project for www.nikeinc.com, giving an aesthetically engaging magazine style layout to the business orientated portal. Hybrid Design is a San Francisco based integrated creative studio, and was founded in 2001 by Dora... CONTINUE READING
George J Mecherle founded State Farm Insurance in 1992, originally specializing in auto insurance segmented only for Farmers. Today, it provides multiple types of insurance, including banking and financial assistance. They are no stranger to the modern public sitting at number 37 on the Fortune 500 list and generating 63.2 billion dollars in revenue in 2011. State Farm was already updating their ads to a more colorful, witty feel to target a younger and wider audience. Next, they decided... CONTINUE READING
Smashing Magazine, the hub of web design and creativity has had a fresh re-design. The work of Elliot Jay Stocks, Ben Bodien, Ryan Taylor and the Smashing Team, the new look was unveiled this January 2012. Smashing Magazine is a website offering resources and tutorials for web developers and web designers. Founded in 2006 by Sven Lennartz and Editor Vitaly Friedman the magazine has grown in popularity and readership to be a hub of the web design and development... CONTINUE READING
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Although according to the Guardian there is no roll-out date yet for this wonderful new passport, Neue Design Studio are now working with Norway’s National Police Directorate to implement passport security requirements. The Norwegian...