Last week DC Comics revealed a new grayscale version of their new logo, which seemed to disappoint comic fans everywhere across the Internet. A week later, DC released their branding plans for the logo and everything came together very nicely. The logo itself doesn’t really scream “Comics!” or even remotely look like a comic book company at first glace. Rethinking a comic book company sounds like a pretty heavy task and the branding really saved this logo. The logo... CONTINUE READING
Nike has launched a new campaign for the new year 2012 called ‘Make it Count’; the campaign features elite British Nike athletes through black and white portraits with their own handwriting below the image to bring a personal angle to their individual pledges. The portraits are in partnership with a series of online films directed by Joe Roberts, which explores each Nike athletes’ drive to achieve their goals in 2012. The whole campaign is spread with the hashtag #makeitcount... CONTINUE READING
The Solar Bears, an IHL team that played from ‘95 and finally skated off the ice in 2001 recently announced that they would return to the ice for the EHCL’s 2012 season. With a new state-of-the art Arena being designed The Amway Center, Hockey Fans in Central Florida needed a new identity for their classic team. The ECHL’s newcomer unveiled their new logos and team color scheme center court during the recent Orlando Magic vs. Chico Bulls game after... CONTINUE READING
Here are more of the Top 10 notable rebrands in 2011 (In No Particular Order)… Click Here to see Part One Petco Petco may have fell a bit short with this redesign using a sans serif font and updating their tagline making it longer adding the word “healthy”. At first glance the cat and dog icon seem to be the same, but you’ll notice that they have been modernized a bit and re-colored. The tagline looks to suffer a... CONTINUE READING
Town and Country Magazine, owned by magazine publishers Hearst, has undergone a redesign led by new editor in-chief Jay Fielden and the recently appointed Design Director Edward Leida. Tasked with the goal of modernizing and expanding Town and Country and its mission, the new design features a logo with visual references to the 1930’s version, with uppercase sans serif and an individual ampersand. Town and Country has been “America’s magazine for the affluent” since inception in the 1840’s (via... CONTINUE READING
Rebranding is always an exciting and remarkable topic in Graphic Design. Some marketing efforts are successful and some miss the mark with consumers. Here is the Top 10 notable in 2011 (In No Particular Order)… Google Chrome refreshed the Chrome icon to better represent an easy and clutter free experience, moving away from the glossy look and into a more modern polished gradient feel. Google admitted in their blog that they were very inspired by Googlers and Chrome fans,... CONTINUE READING
Diet Coke is currently being sold in limited edition cans for Autumn and Winter in the US in celebration of the Coca-Cola’s 125th anniversary. First appearing on our shelves in 1982, producers The Coca-Cola Company say Diet Coke is currently the No. 3 soft drink in the world (via brand new). The work forms part of the iconic “Stay Extraordinary” campaign for Diet Coke, and the brand evolution showcases a contemporary new look for fall both on the Diet... CONTINUE READING
The London Printworks Trust have launched a “Counter Feat” project to aid fundraising and save the printmaking facility in Brixton. The charity is resorting to a brave and innovative approach to keeping their much treasured services open, including art notes designed by Victoria Beckham, Hemingway Design, Zandra Rhodes and Jonathan Saunders. London Printworks Trust is positioned as a center of excellence for textile print, and is based in Brixton, South London, UK. “Our passion has continued for twenty years... CONTINUE READING
The Occupy London movement has a new identity. The winning logo, created and voted for anonymously, won over 17 others in a public vote for the recent open competition. The work of renowned social activist and legendary graphic designer Jonathan Barnbrook, the winning project was undertaken pro bono and will be implemented across web and social media communications. It is also available for download for printed collateral and materials for future protests and campaigns. Until the new logo was... CONTINUE READING
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