Moda recently announced a ten-year partnership with Portland’s Rose Garden, which has led them to rename the arena Moda Center. They have simultaneously released new official logos and usage guidelines. Chris McGowan, President & CEO of the Portland Trail Blazers and Moda Center stated the following about the new logo: “We wanted to make sure we went through a thorough design process with the creation of the Moda Center logos. After a span of more than three months, which... CONTINUE READING
ING DIRECT has been operating in Canada since 1997, and has paid more than $6 billion in interest to clients. They offer 24/7 banking, available over the phone, on the internet, and on mobile devices. (Press Release) ING Bank of Canada, operating under the trade name of ING DIRECT, was acquired by Scotiabank in 2012. When ING Group decided to sell ING DIRECT to Scotiabank, the rules of the contract stated that they needed to give up the name... CONTINUE READING
Rebranding a business can help to breathe new life into the company and attract the attention of current and potential customers. Every campaign is different and while subtlety is key for some redesign efforts, some businesses need a complete overhaul of their logo, packaging, and/or online and social media presence. There were a number of successful rebrand campaigns and new logos in 2013, so read on for our top picks of the year. Let us know what you think.... CONTINUE READING
Rebranding can help a business better appeal to customers, convey the business’s image, and revitalize a brand. While some rebrands are subtle upgrades of the original, some rebranding efforts offer a complete overhaul of the company name, logo, and brand identity. Whether it’s a new logo design, logo redesign, or complete rebrand, it takes a team of professionals to nail the logo and attract the attention of the company’s target audience. There were a lot of successful design campaigns... CONTINUE READING
Duffy & Partners felt that “the truth would be far better at differentiating itself amongst the competition and resonate with today’s consumer.” Duffy created an entirely new brand language, packaging, P.O.S materials, business and promotional materials and signage for this environmentally friendly kitchen products company which was established in 2003. The work of Epicurean to date has provided an innovative approach to the kitchenware market by developing a selection of wood-based products such as chopping boards and utensils. These... CONTINUE READING
The Publicis Groupe-owned agency exists to help brands embrace the creative and technological change that is revolutionizing their businesses. (Source) DigitasLBi is set to be the most complete digital agency network in the world, leveraging the longstanding dominance of Digitas in the USA with LBi’s strong position in Europe, and the leading position enjoyed by both agencies in Asia Pacific. Between them, Digitas and LBi have a strong, shared heritage across all data, direct, social, search and platform delivery... CONTINUE READING
However, packaging design is more than just typography, layout and color, there is a third dimension involved, and the case conception can make a huge difference between a nice and an awesome package. In this article I take a look at some of the best packages that have been designed in 2013. The packaging work you’ll find below always stands out both aesthetically and practically. A package design that is only visually appealing is great, but not enough to... CONTINUE READING
The Aspen Institute hosts the Aspen Ideas Festival, a weeklong event that includes discussions, seminars, panels, and tutorials for respected creatives. Writers, designers, innovators, politicians, diplomats, judges, artists, and more attend the festival to cover a number of global topics. (Press Release) The 2013 Aspen Ideas Festival closed by introducing a new logo and visual system for its 10th anniversary in 2014, designed by New York-based Infinia Group. Founded in 2003 by Ron Cappello, Infinia merges the disciplines of... CONTINUE READING
Branding and graphic design company Harrison are a multi-disciplinary creative agency, founded by Chris Harrison in 2003. Harrison’s clients and work are widespread and diverse, with their design excellence shining through each project undertaken. Harrison’s focus is to help brands “move forward with inventive ideas”, a notion highlighted within the diversity of their portfolio. Work includes; London Sinfonietta’s annual season brochure, a rebrand for charity English PEN, Natural World Safaris re-design and the 2011 season campaign for the Orchestra... CONTINUE READING
Grassini Family Vineyards expanded their offerings recently in collaboration with Duffy & Partners, adding a series of everyday varietals and a new reserve label. The Grassini family are inspired by passion, hard work, and a love for wine. The packaging presented in their new reserve label reflects this, highlighting a balance between premium wines, tradition and beauty. Available in red and white varietals, the reserve line takes initiative from the original design released back in 2010. Bottles have a... CONTINUE READING
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