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AccuWeather Washes Away the Rain with Sunny New Logo

By: Matt Cannon on Jul 13th 2013
AccuWeather Washes Away the Rain with Sunny New Logo

AccuWeather, established in 1962, is the world’s weather authority. They provide local forecasts for everywhere in the United States with over two million locations worldwide. In addition, they provide products and services to more than 175,000 paying customers in media, business, government and institutions. AccuWeather headquarters in State College, PA, is home to the greatest number of forecast meteorologists in one location anywhere in the world. (Source) GraphicDesign.com The new and cohesive mark and colors were designed to reflect... CONTINUE READING

Nicole LaFave Interview: Design Womb’s Striking Collaboration with Curry Up Now

By: Helena Wilson Beevers on Jun 27th 2013
Nicole LaFave Interview: Design Womb’s Striking Collaboration with Curry Up Now

Nicole LaFave is the creative who set up Design Womb, an independent branding and graphic design studio based in Chicago. With an industry portfolio covering food, restaurant & beverage, beauty & fashion, technology & electronics in addition to individual clients the capabilities of this company are immediately clear. Having recently moved from San Francisco, Design Womb has tackled several projects across the globe. Here at GraphicDesign.com it was Design Womb’s work for Indian restaurant Curry Up Now which caught... CONTINUE READING

Georgia Bulldogs Introduce Iconic Canine with New Brand Identity

By: Matt Cannon on Jun 21st 2013
Georgia Bulldogs Introduce Iconic Canine with New Brand Identity

The Georgia Athletic Association has been hard at work in collaboration with Nike over a 15-month period in order to implement a fresh, cohesive athletic brand identity that reflects the unique qualities of Georgia Athletics while promoting a consistent and unified look across all sports. The University of Georgia Athletic Association, in partnership with Nike, has introduced a department-wide brand identity system designed to better define and distinguish what is already a nationally prominent collegiate brand. (Press Release) GraphicDesign.com... CONTINUE READING

Mall of America Steps Out of the 90’s, and Into a Vibrant New Look

By: Matt Cannon on Jun 7th 2013
Mall of America Steps Out of the 90’s, and Into a Vibrant New Look

The Mall opened in August of 1992 and is located in Bloomington, Minn. Mall of America partnered with Duffy & Partners to develop a new iconic image. Duffy & Partners is a Minneapolis design firm, recognized nationally and internationally for excellence in design. The creative process recognized the equity found in the star of the original logo and transformed it into the dynamic new star made of vibrant colored ribbons. The ribbons depict the multitude of the always fresh,... CONTINUE READING

Communications Designer Darrin Crescenzi on the Importance of Brand Positioning

By: Helena Wilson Beevers on May 31st 2013
Communications Designer Darrin Crescenzi on the Importance of Brand Positioning

Darrin Crescenzi’s portfolio is spectacular, with particularly striking designs from his time spent with Nike. The impressive ‘Sigils of the Houses of Westeros’ poster also stands out; this re-brand of fantasy series ‘Game of Thrones’ was named one of the ‘Best Branding Projects of 2012’ by Fast Co. Design. In addition, Crescenzi’s other projects include pieces for contemporaries such as designer, director and illustrator Adam R Garcia. We wanted to find out more about the inspiration behind Darrin Crescenzi’s... CONTINUE READING

Cabot Corporation Debuts New Brand Identity

By: Matt Cannon on May 8th 2013
Cabot Corporation Debuts New Brand Identity

Cabot Corporation is a global specialty chemicals and performance materials company, headquartered in Boston, Massachusetts. The company is the leading producer of rubber and specialty grade carbon black, activated carbon, inkjet colorants, cesium formate drilling fluids, fumed silica, aerogel, and elastomer composites. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements in the press release regarding Cabot’s business that are not historical facts are forward looking statements that involve risks and uncertainties. For a discussion... CONTINUE READING

Space Channel’s Down-to-Earth Rebrand

By: Matt Cannon on Apr 22nd 2013
Space Channel’s Down-to-Earth Rebrand

Also home to upcoming original programs ORPHAN BLACK, PANIC BUTTON, and BITTEN, Space content is always available at Space.ca, and on Facebook, @SpaceChannel, and other social media platforms. Pushing in a brand new direction with a clean, simplistic new look aimed to separate itself from “all things sci-fi” and into a broader spectrum of genres. With the new look moving past their previous outdated mark and new direction, I see nothing stopping this rebrand from being an absolute success.... CONTINUE READING

Broadcast Music Inc. Plays to a Different Tune

By: Matt Cannon on Apr 11th 2013
Broadcast Music Inc. Plays to a Different Tune

In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites span all genres of music and are consistently among the most- performed hits of the year. The organization recently launched a new corporate positioning campaign focused on its leadership, heritage and innovation within the music industry. The new... CONTINUE READING

Top 10 Logo Design Tips (Part One)

By: Matt Cannon on Apr 5th 2013
Top 10 Logo Design Tips (Part One)

A logo can inspire recognition, trust and respect for a product or organization. It’s our duty as a designer to create an amazing iconic logo and a beautiful brand identity to back that up. According to Smashing Magazine, to understand what a logo is, we first must understand what the main purpose of logos are. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. Here are 10 tips to... CONTINUE READING

Mozilla Unleashes a New Fox and a Mobile OS

By: Matt Cannon on Apr 1st 2013
Mozilla Unleashes a New Fox and a Mobile OS

Blazingly fast, the Fox doesn’t play by the rules. It is everywhere you need it to be—a force for good that powers your mobile world, ignites your imagination, protects you and your identity, and supercharges your life. Lively, swift, and agile, the Fox puts freedom in your hands. At Mobile World Congress in Barcelona, attendees from the world’s largest mobile companies will experience first hand what Firefox OS brings to the world and spend time with The Fox. Last... CONTINUE READING

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