15 Poster Examples that Reflect British Propaganda During World War II

By: Rafiq Elmansy on Mar 28th 2014
15 Poster Examples that Reflect British Propaganda During World War II

There are two lessons behind the “Keep Calm and Carry On” poster story; the first one is the strength of the visual message, especially when the message itself has a value to the audience. Visualized messages have a better chance of enduring time and lasting for years. The second lesson is the role of design in serving public aims in times of crisis. During the World War II, both the Allies and Axis powers understood the role of media... CONTINUE READING

AMOA-Arthouse Rebrands To The Contemporary Austin

By: Matt Cannon on Mar 24th 2014
AMOA-Arthouse Rebrands To The Contemporary Austin

The resulting name, logo, and identity were basically just the two original identities combined, which created a general confusion and misconceptions about the new entity. The century-old museum and art school, AMOA-Arthouse, has changed their name to The Contemporary Austin, along with launching a new identity and establishing a reinvigorated exhibition focus. The museum uses both their full name and the shortened version, “The Contemporary”. The new vision for The Contemporary Austin will unite the museum’s two major venues,... CONTINUE READING

15 Creative Advertising Ideas and The Concept Behind it

By: Rafiq Elmansy on Mar 4th 2014
15 Creative Advertising Ideas and The Concept Behind it

Behind simple ideas like the ones listed below are large amounts of research and brainstorming from a large team inside the advertising agency or company. In order to create a successful advertising idea or concept for a client’s campaign, there must be stages that link the creative and marketing teams. The stages begin with planning the advertising campaign and go through the production phase, ending with research feedback from the consumers. Since this article is more concerned with featuring... CONTINUE READING

The Shopping Channel Rides Against the Tide of Recent Trends with New Rebrand

By: Matt Cannon on Feb 19th 2014
The Shopping Channel Rides Against the Tide of Recent Trends with New Rebrand

Headquartered in Mississauga, ON, THE SHOPPING CHANNEL is one of Canada’s most innovative and diversified retailers and a division of Rogers Broadcasting Limited. (Source) THE SHOPPING CHANNEL unveiled a brighter, more engaging retail experience and refreshed new look to usher in a powerful new lineup of programming segments. They revealed a new, unique on-air and online look and a new mobile app to make it even easier for customers to shop. They have also incorporated enhanced social media on-air... CONTINUE READING

The Rose Garden Paints the Town Pink and Names it Moda

By: Matt Cannon on Feb 14th 2014
The Rose Garden Paints the Town Pink and Names it Moda

Moda recently announced a ten-year partnership with Portland’s Rose Garden, which has led them to rename the arena Moda Center. They have simultaneously released new official logos and usage guidelines. Chris McGowan, President & CEO of the Portland Trail Blazers and Moda Center stated the following about the new logo: “We wanted to make sure we went through a thorough design process with the creation of the Moda Center logos. After a span of more than three months, which... CONTINUE READING

ING DIRECT Canada Embraces their Colors and Rebrands into Tangerine

By: Matt Cannon on Feb 3rd 2014
ING DIRECT Canada Embraces their Colors and Rebrands into Tangerine

ING DIRECT has been operating in Canada since 1997, and has paid more than $6 billion in interest to clients. They offer 24/7 banking, available over the phone, on the internet, and on mobile devices. (Press Release) ING Bank of Canada, operating under the trade name of ING DIRECT, was acquired by Scotiabank in 2012. When ING Group decided to sell ING DIRECT to Scotiabank, the rules of the contract stated that they needed to give up the name... CONTINUE READING

Top 10 Rebrands and New Logos of 2013 (Part 2)

By: Matt Cannon on Jan 27th 2014
Top 10 Rebrands and New Logos of 2013 (Part 2)

Rebranding a business can help to breathe new life into the company and attract the attention of current and potential customers. Every campaign is different and while subtlety is key for some redesign efforts, some businesses need a complete overhaul of their logo, packaging, and/or online and social media presence. There were a number of successful rebrand campaigns and new logos in 2013, so read on for our top picks of the year. Let us know what you think.... CONTINUE READING

Top 10 Rebrands and New Logos of 2013 (Part 1)

By: Matt Cannon on Jan 15th 2014
Top 10 Rebrands and New Logos of 2013 (Part 1)

Rebranding can help a business better appeal to customers, convey the business’s image, and revitalize a brand. While some rebrands are subtle upgrades of the original, some rebranding efforts offer a complete overhaul of the company name, logo, and brand identity. Whether it’s a new logo design, logo redesign, or complete rebrand, it takes a team of professionals to nail the logo and attract the attention of the company’s target audience. There were a lot of successful design campaigns... CONTINUE READING

Duffy & Partners Unveil Epicurean Re-Brand Project

By: Helena Wilson Beevers on Jan 13th 2014
Duffy & Partners Unveil Epicurean Re-Brand Project

Duffy & Partners felt that “the truth would be far better at differentiating itself amongst the competition and resonate with today’s consumer.” Duffy created an entirely new brand language, packaging, P.O.S materials, business and promotional materials and signage for this environmentally friendly kitchen products company which was established in 2003. The work of Epicurean to date has provided an innovative approach to the kitchenware market by developing a selection of wood-based products such as chopping boards and utensils. These... CONTINUE READING

DigitasLBi Releases Bold Unicorn logo to Represent the Technology Company

By: Matt Cannon on Jan 8th 2014
DigitasLBi Releases Bold Unicorn logo to Represent the Technology Company

The Publicis Groupe-owned agency exists to help brands embrace the creative and technological change that is revolutionizing their businesses. (Source) DigitasLBi is set to be the most complete digital agency network in the world, leveraging the longstanding dominance of Digitas in the USA with LBi’s strong position in Europe, and the leading position enjoyed by both agencies in Asia Pacific. Between them, Digitas and LBi have a strong, shared heritage across all data, direct, social, search and platform delivery... CONTINUE READING

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