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MEMO Discuss Design Strategy and the Creative Roots that Inspired Pizzeria Mozza

By: Helena Wilson Beevers on Mar 26th 2013
MEMO Discuss Design Strategy and the Creative Roots that Inspired Pizzeria Mozza

Riccardi takes a keen interest into each client’s case, maximizing his role as Memo’s lead designer and strategist within the studio. With a portfolio that covers identity, hospitality, publishing, packaging and more, Memo offers a distinctive, design style. At GraphicDesign.com we particularly like the bold logo of Tarry Lodge and the vibrant vision their Sugar and Plumm collaboration conveys. Amongst other pieces, the branding of Pizzeria Mozza has been one of Memo’s most recent successes. We spoke to Douglas... CONTINUE READING

Electric Visual Re-positions their Brand Identity with a Hip New Volt

By: Matt Cannon on Mar 25th 2013
Electric Visual Re-positions their Brand Identity with a Hip New Volt

Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australasia. After over twelve years running strong in the action sports market, Electric is refreshing its brand with a newly designed logo, strategy and products. The sophistication of Electric’s products, influences, goals and interests developed alongside the rapidly evolving market, highlighting the need to refresh... CONTINUE READING

Billboard’s New Look is a Hit

By: Matt Cannon on Mar 18th 2013
Billboard’s New Look is a Hit

Since 1966, the magazine’s familiar masthead identity has featured lettering with strong circular forms that suggested records (and later CDs) and kicky “mod” colors. As part of the refresh, the logo has been completely redrawn to emphasize the basic geometry of the name, creating a typeface that echoes the circles of the original and still looks “pop.” The designers have set the name entirely in lowercase, tightened the spacing and, perhaps most importantly, removed the colors from the circles.... CONTINUE READING

Graphic Designer Jean-Philippe Dugal Talks Bar Branding, Telling Us About His Newest Project, Le Chasseur Restaurant

By: Helena Wilson Beevers on Mar 15th 2013
Graphic Designer Jean-Philippe Dugal Talks Bar Branding, Telling Us About His Newest Project, Le Chasseur Restaurant

Dugal realized Le Chasseur’s design dreams via his work for them creating its brand identity. Business cards, menus and a slick logo are just some of the components of this branding project. We spoke to Dugal, finding out about the designer himself, and his vision for Le Chasseur… Tell us about your recent collaboration with ‘resto-bar’ Le Chasseur in Montreal, Quebec Le Chasseur is the result of a great complicity between the owner, Mathieu Ménard and I. What is... CONTINUE READING

Brand Development Consultancy Studio Lost & Found Discuss their Recent Collaboration with Knee Deep Wines

By: Helena Wilson Beevers on Mar 8th 2013
Brand Development Consultancy Studio Lost & Found Discuss their Recent Collaboration with Knee Deep Wines

As well as his role within Studio Lost & Found, Daniel also works as a sessional lecturer in the Master of Communication Design program at RMIT University, passing on the extensive knowledge and experience he has gained in strategic brand development. Rebecca McKeating began her career as a chartered accountant, before using this business acumen for the management of Lost & Found. Rebecca’s commercial experience includes previous employment as the financial controller of two Margaret River wineries. In addition,... CONTINUE READING

American Airlines Pushes Forward with a New Logo and Aircraft Design

By: Matt Cannon on Feb 18th 2013
American Airlines Pushes Forward with a New Logo and Aircraft Design

American Airlines is a company that prides itself on providing an exceptional travel experience across the globe, serving more than 260 airports in more than 50 countries and territories. American’s fleet of nearly 900 aircraft fly more than 3,500 daily flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami and New York. American flies to nearly 100 international locations including important markets such as London, Madrid, Sao Paulo and Tokyo. It’s a new year and a fresh... CONTINUE READING

Top 3 Ad Campaign Attacks of All Time

By: Matt Cannon on Feb 11th 2013
Top 3 Ad Campaign Attacks of All Time

Many monopolizing companies end up in a feud between each other because quite frankly, they’re in a league where they only have one another to compete against. In my opinion, the key here is to focus on keeping the market to themselves and keep more companies from joining their circle but these companies take stabs at each other year after year through comparative advertising. Here are our Top 3 Ad Campaign Attacks of All Time: 3. Burger King vs.... CONTINUE READING

$100 Discount for GraphicDesign.com readers to HOW Design Live, San Francisco, June 22-26

By: Julia Wild on Feb 9th 2013
$100 Discount for GraphicDesign.com readers to HOW Design Live, San Francisco, June 22-26

Discount: $100 Discount Code: HOWDES13 Location: San Francisco, CA When: June 22-26 2013 Thanks to HOW Design, GraphicDesign.com are able to offer our readers a discount of $100 to this years HOW Design Live conference which takes place between June 22nd and 26th in San Francisco. All four events will take place at Moscone West, located at 800 Howard Street, San Francisco, CA, 94103. There are a total of four events that take place concurrently over a period of... CONTINUE READING

VH1 Introduces New Look and “Plus” Tagmark

By: Matt Cannon on Feb 4th 2013
VH1 Introduces New Look and “Plus” Tagmark

VH1 worked with design agency Gretel on strategy as well as the redesign of their new logo and network identity. Ad agency Hill Holiday was brought on-board to create a 360 creative launch strategy including image spots, media planning and buying, and social media work. VH1 is revealing new branding that reflects its bold and successful mash-up of music, pop culture and nostalgia programming. This is the first redesign the company has seen in 10 years. The refresh arrives... CONTINUE READING

Ryan Feerer Explains his Evolution from Designer to Restaurant Owner with New Business Abi-Haus

By: Helena Wilson Beevers on Jan 29th 2013
Ryan Feerer Explains his Evolution from Designer to Restaurant Owner with New Business Abi-Haus

Designer, illustrator and educator Ryan Feerer has recently embarked on a new challenge, adding the exciting accolade of restaurant owner to his repertoire. Feerer and good friend Jimbo Jackson opened their establishment Abi-Haus at the end of 2012 in Abilene, Texas. With the central theme being “cool vibes, good service and pleasant people”, Feerer has also been able to showcase his spectacular design skills by taking on the restaurant’s branding. Abi-Haus’s imagery is striking and can be seen to... CONTINUE READING

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