DigitasLBi Releases Bold Unicorn logo to Represent the Technology Company

By: Matt Cannon on Jan 8th 2014
DigitasLBi Releases Bold Unicorn logo to Represent the Technology Company

The Publicis Groupe-owned agency exists to help brands embrace the creative and technological change that is revolutionizing their businesses. (Source) DigitasLBi is set to be the most complete digital agency network in the world, leveraging the longstanding dominance of Digitas in the USA with LBi’s strong position in Europe, and the leading position enjoyed by both agencies in Asia Pacific. Between them, Digitas and LBi have a strong, shared heritage across all data, direct, social, search and platform delivery... CONTINUE READING

The Best Package Designs of 2013

By: Mirko Humbert on Jan 7th 2014
The Best Package Designs of 2013

However, packaging design is more than just typography, layout and color, there is a third dimension involved, and the case conception can make a huge difference between a nice and an awesome package. In this article I take a look at some of the best packages that have been designed in 2013. The packaging work you’ll find below always stands out both aesthetically and practically. A package design that is only visually appealing is great, but not enough to... CONTINUE READING

The Aspen Ideas Festival Reveals Vibrant New Rebrand

By: Matt Cannon on Jan 3rd 2014
The Aspen Ideas Festival Reveals Vibrant New Rebrand

The Aspen Institute hosts the Aspen Ideas Festival, a weeklong event that includes discussions, seminars, panels, and tutorials for respected creatives. Writers, designers, innovators, politicians, diplomats, judges, artists, and more attend the festival to cover a number of global topics. (Press Release) The 2013 Aspen Ideas Festival closed by introducing a new logo and visual system for its 10th anniversary in 2014, designed by New York-based Infinia Group. Founded in 2003 by Ron Cappello, Infinia merges the disciplines of... CONTINUE READING

Multi-disciplinary Creative Agency Harrison Chat Branding, Design and Diversity

By: Helena Wilson Beevers on Dec 30th 2013
Multi-disciplinary Creative Agency Harrison Chat Branding, Design and Diversity

Branding and graphic design company Harrison are a multi-disciplinary creative agency, founded by Chris Harrison in 2003. Harrison’s clients and work are widespread and diverse, with their design excellence shining through each project undertaken. Harrison’s focus is to help brands “move forward with inventive ideas”, a notion highlighted within the diversity of their portfolio. Work includes; London Sinfonietta’s annual season brochure, a rebrand for charity English PEN, Natural World Safaris re-design and the 2011 season campaign for the Orchestra... CONTINUE READING

Grassini Family Vineyards Unveil Distinctive New Design Features

By: Helena Wilson Beevers on Dec 23rd 2013
Grassini Family Vineyards Unveil Distinctive New Design Features

Grassini Family Vineyards expanded their offerings recently in collaboration with Duffy & Partners, adding a series of everyday varietals and a new reserve label. The Grassini family are inspired by passion, hard work, and a love for wine. The packaging presented in their new reserve label reflects this, highlighting a balance between premium wines, tradition and beauty. Available in red and white varietals, the reserve line takes initiative from the original design released back in 2010. Bottles have a... CONTINUE READING

Bebe Stores Refreshes One of their Many Umbrella Brands, 2b

By: Matt Cannon on Dec 18th 2013
Bebe Stores Refreshes One of their Many Umbrella Brands, 2b

2b stores are located throughout the United States and Canada. 2b was launched in 2009 to provide a more affordable option for a younger demographic. (Press Release) 2b is bebe’s outlet division offering trendy, high-quality items designed for the confident, budget-conscious, and style-savvy woman, all for unexpectedly low prices. 2b’s designs are ideal for fashion addicts on a budget. It is a one-stop shop to find the best apparel and accessories to clothe a woman from head to toe.... CONTINUE READING

Nokia Siemens Network Rebrand Keeps it Simple

By: Matt Cannon on Dec 10th 2013
Nokia Siemens Network Rebrand Keeps it Simple

Nokia Solutions and Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, they operate at the forefront of each generation of mobile technology. Nokia’s global experts invent the new capabilities customers need in their networks. While providing the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. With headquarters in Espoo, Finland, Nokia... CONTINUE READING

MTV Rebrand Offers Finnish Viewers New Ways of Enjoying Media

By: Matt Cannon on Oct 31st 2013
MTV Rebrand Offers Finnish Viewers New Ways of Enjoying Media

MTV MEDIA recently unveiled new branding to be introduced at the end of this year. The company plans to focus on its strength as a provider of experiences and to offer Finnish viewers new ways of enjoying TV, radio, internet and live events. These activities will be centralized under the network brand MTV. MTV MEDIA is introducing major changes to its operations and encapsulates its long-term strategy work with one word: experience. Creating and offering experiences have emerged as... CONTINUE READING

RAC Rebrand Puts Clients in the Driver’s Seat

By: Matt Cannon on Oct 9th 2013
RAC Rebrand Puts Clients in the Driver's Seat

The Royal Automotive Club of Western Australia (RAC) is a motoring club and mutual organization, providing roadside assistance, motor, home, contents and travel insurance, personal, car and travel loans, as well as road and community safety advocacy. The club evolved from the Automotive Club of Western Australia which was formed by a small group of enthusiastic car owners in 1905. They established the club partly for social purposes, such as picnic runs and reliability trials, and also to overcome... CONTINUE READING

RadioShack Unveils New Logo and Opens New Concept Store in Manhattan

By: Matt Cannon on Sep 26th 2013
RadioShack Unveils New Logo and Opens New Concept Store in Manhattan

The company offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 30,000+ knowledgeable and helpful sales experts globally. RadioShack’s retail network includes more than 4,300 company-operated stores in the United States, 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide. GraphicDesign.com The electronic retail brand recently opened the... CONTINUE READING

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