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Penguin have stylishly re-worked their classic books in 2012 to celebrate sixty five years in the business. The leading publisher of classic literature in the English-speaking world, Penguin have used innovative designs to enhance the aesthetic of well-loved books such as Charlotte Bronte’s “Jane Eyre” and Bram Stoker’s “Dracula”. In addition, readers can now access Penguin Enriched eBook Classics, reaching the series in all formats. Celebrating traditional yet contemporary, Penguin have focused on a selection of Enhanced and Amplified... CONTINUE READING
Striving too far from the original design and concepts was the top choice for corporate rebrand failure according to our readers in the recent poll article “Top 10 Worst Corporate Rebrands“. In addition, voters overwhelmingly named MasterCard Worldwide the worst corporate rebrand of all-time. MasterCard Worldwide received 32% of the vote, which was nearly double the percentage of the next closest finisher. NBC Universal was named the second worst corporate rebrand ever and received 18% of the vote, which... CONTINUE READING
It’s debatable how much a logo should cost, but it’s no question that it’s tough to put a value on a brand no matter the price. Sure there are options for every budget and style but when you are sitting on top of the corporate world no budget is too high. According to JustCreative, “Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to... CONTINUE READING
One of the most important characteristics of an effective sports logo is that it has immediate influence on its fan base. The icon should grasp the viewers attention without a second of extra thought. It should evoke excitement and make the fan want to root for their team. Finally, it should be timeless. Many of the logos made this list for the sole reason that they have stood the test of time with little or no changes while remaining... CONTINUE READING
Logo design is a staple for many graphic designers. But figuring out how much to charge for them can be a lesson in angst and anxiety. Thoughts spin around in many a designer’s brain. “Is my fee too low? Too high? What happens if this client grows up to become a mega-brand? Am I slitting my throat? Will I regret things down the road?” The questions go on and on. By comparison, brochures and other printed material are pretty... CONTINUE READING
In an interesting take on brand persuasion run amok “Branded,” releases in theaters today. The sci-fi thriller described on the official website as “A dark and mind-bending journey into a surreal, dystopian society where mega-corporations have unleashed a monstrous global conspiracy to get inside our minds and keep the population deluded, dependent and passive.” previewed at Comic Con San Diego this past July. Rival advertising agencies battle for the minds of consumers on a whole new level deploying mind... CONTINUE READING
Hidden meanings and subliminal messages are everywhere in marketing, even in the logos themselves. These hidden creations are sometimes unnoticed but are usually designed to emphasize a powerful and significant meaning associated with the brand. This is definitely a huge feat to pull off for a logo designer because it’s easy to go wrong here and the meaning is sometimes indistinguishable. Many of the logos accomplish the injection of hidden symbolism by using the negative space, which is the... CONTINUE READING
Visual art goes hand and hand with music and a logo is no exception. Hundreds of dedicated fans purchase extended merchandise from their favorite artists with their iconic identity plastered all over it. Whether it’s hovering 50 feet over your favorite artist, on a sticker on your old file cabinet, or scribbled on the kids desk next to you in school there’s nothing quite like seeing your favorite musician’s mark. Here’s my personal top 10 favorite musicians logo’s of... CONTINUE READING
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is the operator and franchisor of Buffalo Wild Wings restaurants focusing on Buffalo, New York-style chicken wings, sports and beer. There are currently more than 835 Buffalo Wild Wings locations across 48 states in the United States, as well as in Canada. As it enters its 30th anniversary, Buffalo Wild Wings is rebranding its look, restaurants and overall experience. The restaurant – with roots spawning from college campuses... CONTINUE READING
Louise Fili started work after college as the art director at Pantheon Books, creating beautiful and distinctive book jacket design. She went on to launch Louise Fili Ltd., a graphic design studio which has created some of the most recognizable logos and packaging designs in the last twenty years: the Tiffany monogram, the Good Housekeeping seal, and perhaps most infamously, the Hanky Panky logo. Her work is easily identified by its sophistication and elegance, so it’s no surprise that... CONTINUE READING