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Louise Fili started work after college as the art director at Pantheon Books, creating beautiful and distinctive book jacket design. She went on to launch Louise Fili Ltd., a graphic design studio which has created some of the most recognizable logos and packaging designs in the last twenty years: the Tiffany monogram, the Good Housekeeping seal, and perhaps most infamously, the Hanky Panky logo. Her work is easily identified by its sophistication and elegance, so it’s no surprise that... CONTINUE READING
Rebranding is so much more than just changing a logo; it’s a company reacting to the culture surrounding it and transforming to cater to that culture. The word “Identity” in Brand Identity should not be taken lightly, a company must literally upgrade their entire persona to stay current with the times. The tricky part is conveying the original essence of the brand, product and service. The key is making sure everyone still recognizes and accepts the company in their... CONTINUE READING
With a sneak peak all the way back in 2009 from PC World, we saw hints of Microsoft’s new brand. Yesterday the company unveiled their first official new Microsoft Logo in 25 years in preparation for Windows 8. Here is an excerpt from the official Microsoft Blog: “This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to... CONTINUE READING
Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women’s network in the U.S. MyStyle keeps women up-to-date on all of the latest fashion and beauty news on the web. Style Media announced today plans to refresh the network’s brand and image across all... CONTINUE READING
The First Chuck E. Cheese’s opened in San Jose, CA in 1977. Back then it was known as Chuck E. Cheese’s Pizza Time Theatre. The Founder, Nolan Bushnell was also the engineer and entrepreneur who founded Atari, Inc. He also is responsible for the design of the original mascot. The original name of the franchise was to be called Rick Rats Pizza but the company’s PR Firm didn’t think a rat would make a comforting mascot in a Pizza... CONTINUE READING
The minimalist approach can go a long way, especially when you have a text only logo, meaning that it is free of any emblem or other distinct pictorial element. Text only logos can also include a lettermark. A good example would be the McDonald’s “M”. According to DesignCrowd, 8 of the top 10 brands - from Interbrand's Top 100 brands of the world 2009 - use a simple wordmark or lettermark logo. Also 51 of the top 100 brands... CONTINUE READING
Many organizations expire past their shelf life without even realizing it. Whether it’s because your brand is simply outdated, or an element of negative culture is associated with your brand, there is no question that rebranding can be the most important move towards a better future for the company. If you fit into any of the below, then it’s probably time to start thinking about rebranding. 1. Generic City It’s a competitive world, it’s important to stand out and... CONTINUE READING
As seen on Art of the Menu, J.B Chaykowsky has designed spectacular new branding for Taco Joint. J.B.Chaykowsky describes himself as a “multi-disciplinary designer”, whose expertise lies in branding, both in terms of environment and experience. The man behind numerous exciting projects, all of which are referred to in his blog, is also responsible for the re-branding of Taco Joint. This is a mission of which Art of the Menu proclaim “with a fun, handmade aesthetic and exclamation points... CONTINUE READING
It is a difficult task for big, well-established brands to makes changes to their visual identity. Users of their products have their habits, and change is rarely welcome by them, thus large corporations have to be extra careful when redesigning their logo. The logos that were chosen for this article have sometimes been heavily criticized when released, despite being great rebranding, proving further that even a great redesign might not be good enough for the brand’s users. The DC... CONTINUE READING
As reported by Lovely Package, graphic designers Freddy Taylor and Noah Collin have created a range of bold brand packaging for Pipcorn, the first product from US company Pipsnacks. Using the American grocery bag as a central theme, Taylor and Collin’s work intends to mirror the natural elements of the product using simplistic yet strong imagery. Hand-stamped in an assortment of colors, this definitive style is designed to reflect the organic methods of the New York City-based snack food... CONTINUE READING