Product Design Ideas to Solve Daily Life Problems

By: Rafiq Elmansy on Sep 10th 2013
Product Design Ideas to Solve Daily Life Problems

Product design is defined as the process of generating and developing ideas that are used for creating new products or improving existing ones. Unlike creative arts, design uses both art and science to visualize ideas or deliver a message to the consumers. This concept behind design can be applied to product design, industrial design, graphic design, and other branches of the design industry. The Role of Design in Our Life Product design is one of the core fields of... CONTINUE READING

Nevada Boosts Tourism Effort With Brand Refresh

By: Matt Cannon on Aug 2nd 2013
Nevada Boosts Tourism Effort With Brand Refresh

The brand is currently being brought to life by the NCOT during its summer integrated marketing campaign across various multi-media platforms including a new website, new travel app and new advertising. Efforts will focus on adults ages 25 – 54 who are interested in active vacations, as well as young families. (Press Release) Designed by Y&R, a culture driven marketing company, the new logo is all caps and bold. The only thing that remains from the previous design is... CONTINUE READING

Creative Package Design Ideas

By: Rafiq Elmansy on Jul 29th 2013
Creative Package Design Ideas

Furthermore, creative package designs attract customers to check out the products and pick them up from the store shelves. While there are many competing products in the market, a unique package design can make your product stand out from the crowd, especially when this unique design is supported by creative functionality and sustainable analytics for a better customer experience. Before you start with product package design, you have to keep in mind a few aspects that will significantly affect... CONTINUE READING

Phoenix Suns Introduce Four New Logos for a New Era

By: Matt Cannon on Jul 24th 2013
Phoenix Suns Introduce Four New Logos for a New Era

The Phoenix Suns have officially revealed new logos that improve the franchise’s look while concentrating on the team’s logo history and retaining visual elements that honor the club’s long-standing legacy and success. The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by... CONTINUE READING

AccuWeather Washes Away the Rain with Sunny New Logo

By: Matt Cannon on Jul 13th 2013
AccuWeather Washes Away the Rain with Sunny New Logo

AccuWeather, established in 1962, is the world’s weather authority. They provide local forecasts for everywhere in the United States with over two million locations worldwide. In addition, they provide products and services to more than 175,000 paying customers in media, business, government and institutions. AccuWeather headquarters in State College, PA, is home to the greatest number of forecast meteorologists in one location anywhere in the world. (Source) GraphicDesign.com The new and cohesive mark and colors were designed to reflect... CONTINUE READING

Nicole LaFave Interview: Design Womb’s Striking Collaboration with Curry Up Now

By: Helena Wilson Beevers on Jun 27th 2013
Nicole LaFave Interview: Design Womb’s Striking Collaboration with Curry Up Now

Nicole LaFave is the creative who set up Design Womb, an independent branding and graphic design studio based in Chicago. With an industry portfolio covering food, restaurant & beverage, beauty & fashion, technology & electronics in addition to individual clients the capabilities of this company are immediately clear. Having recently moved from San Francisco, Design Womb has tackled several projects across the globe. Here at GraphicDesign.com it was Design Womb’s work for Indian restaurant Curry Up Now which caught... CONTINUE READING

Georgia Bulldogs Introduce Iconic Canine with New Brand Identity

By: Matt Cannon on Jun 21st 2013
Georgia Bulldogs Introduce Iconic Canine with New Brand Identity

The Georgia Athletic Association has been hard at work in collaboration with Nike over a 15-month period in order to implement a fresh, cohesive athletic brand identity that reflects the unique qualities of Georgia Athletics while promoting a consistent and unified look across all sports. The University of Georgia Athletic Association, in partnership with Nike, has introduced a department-wide brand identity system designed to better define and distinguish what is already a nationally prominent collegiate brand. (Press Release) GraphicDesign.com... CONTINUE READING

Mall of America Steps Out of the 90’s, and Into a Vibrant New Look

By: Matt Cannon on Jun 7th 2013
Mall of America Steps Out of the 90’s, and Into a Vibrant New Look

The Mall opened in August of 1992 and is located in Bloomington, Minn. Mall of America partnered with Duffy & Partners to develop a new iconic image. Duffy & Partners is a Minneapolis design firm, recognized nationally and internationally for excellence in design. The creative process recognized the equity found in the star of the original logo and transformed it into the dynamic new star made of vibrant colored ribbons. The ribbons depict the multitude of the always fresh,... CONTINUE READING

Communications Designer Darrin Crescenzi on the Importance of Brand Positioning

By: Helena Wilson Beevers on May 31st 2013
Communications Designer Darrin Crescenzi on the Importance of Brand Positioning

Darrin Crescenzi’s portfolio is spectacular, with particularly striking designs from his time spent with Nike. The impressive ‘Sigils of the Houses of Westeros’ poster also stands out; this re-brand of fantasy series ‘Game of Thrones’ was named one of the ‘Best Branding Projects of 2012’ by Fast Co. Design. In addition, Crescenzi’s other projects include pieces for contemporaries such as designer, director and illustrator Adam R Garcia. We wanted to find out more about the inspiration behind Darrin Crescenzi’s... CONTINUE READING

Cabot Corporation Debuts New Brand Identity

By: Matt Cannon on May 8th 2013
Cabot Corporation Debuts New Brand Identity

Cabot Corporation is a global specialty chemicals and performance materials company, headquartered in Boston, Massachusetts. The company is the leading producer of rubber and specialty grade carbon black, activated carbon, inkjet colorants, cesium formate drilling fluids, fumed silica, aerogel, and elastomer composites. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements in the press release regarding Cabot’s business that are not historical facts are forward looking statements that involve risks and uncertainties. For a discussion... CONTINUE READING

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