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Conference: Future Insights Live When: June 16-20th 2014 Where: Las Vegas, Nevada, The New Tropicana hotel and casino, 3801 Las Vegas Blvd Discount: 10% Discount Code: GRAPHIC10 GraphicDesign.com readers can receive a 10% discount...
Conference: In Control Conference When: February 17-19 2014 Where: Orlando, Florida, Embassy Suites Orlando – Downtown Hotel Discount: $100 Discount Code: 100GRAPHICDESIGN The AIGA web and mobile design conference is a 2 day conference...
WHERE: Boston, Hynes Convention Center, 900 Boylston Street, MA WHEN: May 12-13 2014 DISCOUNT: $50 DISCOUNT CODE: HDLGD14 Register to the HOW Design LIVE conference before February 11th 2014 and receive the early bird...
The PGA Championship was born in the mind of department store owner Rodman Wanamaker, who saw the merchandising possibilities in a professional golfers’ organization. Wanamaker invited some prominent golfers and other leading industry representatives to a luncheon at the Taplow Club in New York City. On Jan. 17, 1916, a group of 35 individuals, including the legendary Walter Hagen, convened for an exploratory meeting, which resulted in the formation of The PGA of America. Source: PGA.com Recently, The PGA... CONTINUE READING
One of the original Web 2.0 apps Campaign Monitor, has rebranded their look with a fresh new broad redesign. The company felt that the website and overall brand looked too serious and corporate for what the team felt they had become. They are a small and friendly team of passionate designers and developers and wanted their look to reflect that. The result of their recent effort is a refreshing, welcoming new design for the company that should last them... CONTINUE READING
Trendsetting is not an easy task in marketing. These Top 5 Design Agencies lead the market with extremely strong portfolios of past work, as well as proving inspiration for what’s to come. It’s humbling to see how these organizations began their ventures while they are now globally effecting and bending corporate culture. 5. Teehan + Lax Geoff Teehan began his career in digital media in 1995, working as a designer for an Internet start-up. In 1999 he joined Modem... CONTINUE READING
Omnitrans is governed by a 20-member board representing the 15 cities served by Omnitrans and San Bernardino County. The organization is a public transit agency that carries over 16 Million Riders per year. Omnitrans currently operates 27 fixed routes as well as OmniLink, a general public dial-a-ride service, and Access, a paratransit service for the disabled. Established in 1976 through a joint powers agreement, Omnitrans carries approximately 15 million passengers each year throughout its 480-square mile service area, covering... CONTINUE READING
Penguin have stylishly re-worked their classic books in 2012 to celebrate sixty five years in the business. The leading publisher of classic literature in the English-speaking world, Penguin have used innovative designs to enhance the aesthetic of well-loved books such as Charlotte Bronte’s “Jane Eyre” and Bram Stoker’s “Dracula”. In addition, readers can now access Penguin Enriched eBook Classics, reaching the series in all formats. Celebrating traditional yet contemporary, Penguin have focused on a selection of Enhanced and Amplified... CONTINUE READING
Striving too far from the original design and concepts was the top choice for corporate rebrand failure according to our readers in the recent poll article “Top 10 Worst Corporate Rebrands“. In addition, voters overwhelmingly named MasterCard Worldwide the worst corporate rebrand of all-time. MasterCard Worldwide received 32% of the vote, which was nearly double the percentage of the next closest finisher. NBC Universal was named the second worst corporate rebrand ever and received 18% of the vote, which... CONTINUE READING
It’s debatable how much a logo should cost, but it’s no question that it’s tough to put a value on a brand no matter the price. Sure there are options for every budget and style but when you are sitting on top of the corporate world no budget is too high. According to JustCreative, “Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to... CONTINUE READING
One of the most important characteristics of an effective sports logo is that it has immediate influence on its fan base. The icon should grasp the viewers attention without a second of extra thought. It should evoke excitement and make the fan want to root for their team. Finally, it should be timeless. Many of the logos made this list for the sole reason that they have stood the test of time with little or no changes while remaining... CONTINUE READING
Logo design is a staple for many graphic designers. But figuring out how much to charge for them can be a lesson in angst and anxiety. Thoughts spin around in many a designer’s brain. “Is my fee too low? Too high? What happens if this client grows up to become a mega-brand? Am I slitting my throat? Will I regret things down the road?” The questions go on and on. By comparison, brochures and other printed material are pretty... CONTINUE READING
In an interesting take on brand persuasion run amok “Branded,” releases in theaters today. The sci-fi thriller described on the official website as “A dark and mind-bending journey into a surreal, dystopian society where mega-corporations have unleashed a monstrous global conspiracy to get inside our minds and keep the population deluded, dependent and passive.” previewed at Comic Con San Diego this past July. Rival advertising agencies battle for the minds of consumers on a whole new level deploying mind... CONTINUE READING