Welcome to GraphicDesign.com!

Chili’s Bold Rebrand Hit’s Locations Nationwide

By: Matt Cannon on Jan 17th 2013
Chili’s Bold Rebrand Hit’s Locations Nationwide

First opened in 1975 as a fun Dallas burger joint, Chili’s restaurant has become a standard amongst popular American restaurant chains. The franchise has begun to unveil a newly redesigned iconic chili pepper logo and new restaurant interior designs. The new mark, designed by San Francisco based Tesser, is a redesign of the previous Chili icon with a slick new Sari typeface for the letter S. The origins of FF Sari date back to 1983 when Hans Reichel made... CONTINUE READING

Top 5 Worst Rebrands of 2012

By: Matt Cannon on Jan 15th 2013
Top 5 Worst Rebrands of 2012

This year our readers voted “Striving too far from the original design and concepts” as the choice for corporate rebrand failure. It was also said that a “logo that has an awkward or bad wordmark” could be harmful to the brand. Please keep in mind while reading that this is an opinionated piece. After reading let us know what your top 5 worst rebrands of 2012 are! 5. Chuck E. Cheese’s GraphicDesign.com Source The Chuck E. Cheese’s franchise rolled... CONTINUE READING

Top 5 Rebrands of 2012

By: Matt Cannon on Jan 7th 2013
Top 5 Rebrands of 2012

The objective of rebranding is to influence a customer’s perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. Sometimes it’s done so right that we forget the old brand even existed or don’t even miss it at all. The new mark fits in with culture and gives us the feeling that the brand is persistently pushing into the future while promoting great design. Please keep in... CONTINUE READING

Top 5 Logo Design Trends of 2012

By: Matt Cannon on Jan 2nd 2013
Top 5 Logo Design Trends of 2012

32,000 new logos from around the world were studied to compile LogoLounge’s 2012 logo design trend report. The true benefit of studying logo designs and trends is that they consistently classify the path for the present and for the future. Once you see the direction these start to take, you start to understand their flow and rapidity and eventually you may get a glimpse of what’s to come. Here are our picks from that list for the top 5... CONTINUE READING

Univision Rebrand Enters the 3rd Dimension

By: Matt Cannon on Dec 19th 2012
Univision Rebrand Enters the 3rd Dimension

The leading media company catering to all of Hispanic America, Univision has released a new rebrand designed by Wolff Olins. The new logo, evocative of a human heart and three-dimensional in appearance, is a vibrant new take on Univision’s prior logo, which represented the company for nearly 50 years since the companies inception as one small TV station in San Antonio, Texas in 1962. Source: GraphicDesign.com President and CEO of Univision released a statement saying… “The launch of our... CONTINUE READING

Long John Silver’s Rebrand Joins the “Like” Generation

By: Matt Cannon on Dec 13th 2012
Long John Silver's Rebrand Joins the “Like” Generation

Long John Silver’s was founded in Lexington, KY in 1969 and moved its international headquarters to Louisville in 2003. Long John Silver’s provides franchise services, food innovation and marketing support to more than 1,300. Their restaurants are located throughout the United States and in Asia. With more than 8,400 employees worldwide, Long John Silver’s is America’s largest Fast-Food seafood chain. The company has created a brand new identity along with a new ad campaign. The hip new tagline reads,... CONTINUE READING

Top 3 Corporate Logo Evolutions

By: Matt Cannon on Nov 30th 2012
Top 3 Corporate Logo Evolutions

Corporate Brand evolutions are examples of how much we can take branding for granted. It’s hard to imagine these brands in the same global position if the companies had stuck with their original concepts. It’s also a reminder that companies have to reinvent themselves and keep things fresh in order to maintain prominence amongst a rapidly changing culture. Finally, it’s interesting to learn more about the road traveled that ended up at the current image you know today. Here... CONTINUE READING

Kraft Rebrand Reverts Logo Back to Original Style

By: Matt Cannon on Oct 18th 2012
Kraft Rebrand Reverts Logo Back to Original Style

In 2009, Kraft Foods Group, Inc. introduced a mark that baffled consumers and advertising enthusiasts everywhere. The iconic red shape with the blue Kraft inside had become an American icon and for a company that has been around 109 years it didn’t seem likely for a brand overhaul. The mark had thin typography in two different strokes and the fonts were lost. The tagline was written below it in a contrasting font. The red “swoosh” and flamboyant “firework” icon... CONTINUE READING

The PGA Championship’s New Logo is a Hole in One

By: Matt Cannon on Oct 16th 2012
The PGA Championship’s New Logo is a Hole in One

The PGA Championship was born in the mind of department store owner Rodman Wanamaker, who saw the merchandising possibilities in a professional golfers’ organization. Wanamaker invited some prominent golfers and other leading industry representatives to a luncheon at the Taplow Club in New York City. On Jan. 17, 1916, a group of 35 individuals, including the legendary Walter Hagen, convened for an exploratory meeting, which resulted in the formation of The PGA of America. Source: PGA.com Recently, The PGA... CONTINUE READING

Campaign Monitor’s New Rebrand Delivers

By: Matt Cannon on Oct 13th 2012
Campaign Monitor’s New Rebrand Delivers

One of the original Web 2.0 apps Campaign Monitor, has rebranded their look with a fresh new broad redesign. The company felt that the website and overall brand looked too serious and corporate for what the team felt they had become. They are a small and friendly team of passionate designers and developers and wanted their look to reflect that. The result of their recent effort is a refreshing, welcoming new design for the company that should last them... CONTINUE READING

Welcome to GraphicDesign.com!

The leading source of news and information devoted entirely to the graphic design industry.

Facebook Fans:
1811
Total Followers:
17142
Follow us:

Upcoming Graphic Design Events

Date Event Location Discount
Apr 28 - 30 An Event Apart Boston $75
May 12 - 16 HOW Design Live Boston $50
May 12 - 14 An Event Apart San Diego $75
Jun 16 - 20 Future Insights Live Las Vegas, Nevada 10%

See all upcoming events Post Your Event for Only $49

Upcoming Graphic Design Contests

Contest Deadline Cost Discount
HOW In-House Design Awards May 1 $105
National Geographic Photo Contest Jun 30 $15
HOW Logo Design Awards Aug 1 $55 $10

See all upcoming contests Post Your Contest for Only $29 »

Newest Blog Entries

Sign up for our newsletter!

We will send you the latest graphic design news and information directly to your inbox. Whether it be an announcement of a new design related event or the latest publication of a book, you will be informed!