Space Channel’s Down-to-Earth Rebrand

By: Matt Cannon on Apr 22nd 2013
Space Channel’s Down-to-Earth Rebrand

Also home to upcoming original programs ORPHAN BLACK, PANIC BUTTON, and BITTEN, Space content is always available at Space.ca, and on Facebook, @SpaceChannel, and other social media platforms. Pushing in a brand new direction with a clean, simplistic new look aimed to separate itself from “all things sci-fi” and into a broader spectrum of genres. With the new look moving past their previous outdated mark and new direction, I see nothing stopping this rebrand from being an absolute success.... CONTINUE READING

Broadcast Music Inc. Plays to a Different Tune

By: Matt Cannon on Apr 11th 2013
Broadcast Music Inc. Plays to a Different Tune

In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites span all genres of music and are consistently among the most- performed hits of the year. The organization recently launched a new corporate positioning campaign focused on its leadership, heritage and innovation within the music industry. The new... CONTINUE READING

Top 10 Logo Design Tips (Part One)

By: Matt Cannon on Apr 5th 2013
Top 10 Logo Design Tips (Part One)

A logo can inspire recognition, trust and respect for a product or organization. It’s our duty as a designer to create an amazing iconic logo and a beautiful brand identity to back that up. According to Smashing Magazine, to understand what a logo is, we first must understand what the main purpose of logos are. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. Here are 10 tips to... CONTINUE READING

Mozilla Unleashes a New Fox and a Mobile OS

By: Matt Cannon on Apr 1st 2013
Mozilla Unleashes a New Fox and a Mobile OS

Blazingly fast, the Fox doesn’t play by the rules. It is everywhere you need it to be—a force for good that powers your mobile world, ignites your imagination, protects you and your identity, and supercharges your life. Lively, swift, and agile, the Fox puts freedom in your hands. At Mobile World Congress in Barcelona, attendees from the world’s largest mobile companies will experience first hand what Firefox OS brings to the world and spend time with The Fox. Last... CONTINUE READING

MEMO Discuss Design Strategy and the Creative Roots that Inspired Pizzeria Mozza

By: Helena Wilson Beevers on Mar 26th 2013
MEMO Discuss Design Strategy and the Creative Roots that Inspired Pizzeria Mozza

Riccardi takes a keen interest into each client’s case, maximizing his role as Memo’s lead designer and strategist within the studio. With a portfolio that covers identity, hospitality, publishing, packaging and more, Memo offers a distinctive, design style. At GraphicDesign.com we particularly like the bold logo of Tarry Lodge and the vibrant vision their Sugar and Plumm collaboration conveys. Amongst other pieces, the branding of Pizzeria Mozza has been one of Memo’s most recent successes. We spoke to Douglas... CONTINUE READING

Electric Visual Re-positions their Brand Identity with a Hip New Volt

By: Matt Cannon on Mar 25th 2013
Electric Visual Re-positions their Brand Identity with a Hip New Volt

Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australasia. After over twelve years running strong in the action sports market, Electric is refreshing its brand with a newly designed logo, strategy and products. The sophistication of Electric’s products, influences, goals and interests developed alongside the rapidly evolving market, highlighting the need to refresh... CONTINUE READING

Billboard’s New Look is a Hit

By: Matt Cannon on Mar 18th 2013
Billboard’s New Look is a Hit

Since 1966, the magazine’s familiar masthead identity has featured lettering with strong circular forms that suggested records (and later CDs) and kicky “mod” colors. As part of the refresh, the logo has been completely redrawn to emphasize the basic geometry of the name, creating a typeface that echoes the circles of the original and still looks “pop.” The designers have set the name entirely in lowercase, tightened the spacing and, perhaps most importantly, removed the colors from the circles.... CONTINUE READING

Graphic Designer Jean-Philippe Dugal Talks Bar Branding, Telling Us About His Newest Project, Le Chasseur Restaurant

By: Helena Wilson Beevers on Mar 15th 2013
Graphic Designer Jean-Philippe Dugal Talks Bar Branding, Telling Us About His Newest Project, Le Chasseur Restaurant

Dugal realized Le Chasseur’s design dreams via his work for them creating its brand identity. Business cards, menus and a slick logo are just some of the components of this branding project. We spoke to Dugal, finding out about the designer himself, and his vision for Le Chasseur… Tell us about your recent collaboration with ‘resto-bar’ Le Chasseur in Montreal, Quebec Le Chasseur is the result of a great complicity between the owner, Mathieu Ménard and I. What is... CONTINUE READING

Brand Development Consultancy Studio Lost & Found Discuss their Recent Collaboration with Knee Deep Wines

By: Helena Wilson Beevers on Mar 8th 2013
Brand Development Consultancy Studio Lost & Found Discuss their Recent Collaboration with Knee Deep Wines

As well as his role within Studio Lost & Found, Daniel also works as a sessional lecturer in the Master of Communication Design program at RMIT University, passing on the extensive knowledge and experience he has gained in strategic brand development. Rebecca McKeating began her career as a chartered accountant, before using this business acumen for the management of Lost & Found. Rebecca’s commercial experience includes previous employment as the financial controller of two Margaret River wineries. In addition,... CONTINUE READING

American Airlines Pushes Forward with a New Logo and Aircraft Design

By: Matt Cannon on Feb 18th 2013
American Airlines Pushes Forward with a New Logo and Aircraft Design

American Airlines is a company that prides itself on providing an exceptional travel experience across the globe, serving more than 260 airports in more than 50 countries and territories. American’s fleet of nearly 900 aircraft fly more than 3,500 daily flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami and New York. American flies to nearly 100 international locations including important markets such as London, Madrid, Sao Paulo and Tokyo. It’s a new year and a fresh... CONTINUE READING

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