Brand Development Consultancy Studio Lost & Found Discuss their Recent Collaboration with Knee Deep Wines

By: Helena Wilson Beevers on Mar 8th 2013
Brand Development Consultancy Studio Lost & Found Discuss their Recent Collaboration with Knee Deep Wines

As well as his role within Studio Lost & Found, Daniel also works as a sessional lecturer in the Master of Communication Design program at RMIT University, passing on the extensive knowledge and experience he has gained in strategic brand development. Rebecca McKeating began her career as a chartered accountant, before using this business acumen for the management of Lost & Found. Rebecca’s commercial experience includes previous employment as the financial controller of two Margaret River wineries. In addition,... CONTINUE READING

American Airlines Pushes Forward with a New Logo and Aircraft Design

By: Matt Cannon on Feb 18th 2013
American Airlines Pushes Forward with a New Logo and Aircraft Design

American Airlines is a company that prides itself on providing an exceptional travel experience across the globe, serving more than 260 airports in more than 50 countries and territories. American’s fleet of nearly 900 aircraft fly more than 3,500 daily flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami and New York. American flies to nearly 100 international locations including important markets such as London, Madrid, Sao Paulo and Tokyo. It’s a new year and a fresh... CONTINUE READING

Top 3 Ad Campaign Attacks of All Time

By: Matt Cannon on Feb 11th 2013
Top 3 Ad Campaign Attacks of All Time

Many monopolizing companies end up in a feud between each other because quite frankly, they’re in a league where they only have one another to compete against. In my opinion, the key here is to focus on keeping the market to themselves and keep more companies from joining their circle but these companies take stabs at each other year after year through comparative advertising. Here are our Top 3 Ad Campaign Attacks of All Time: 3. Burger King vs.... CONTINUE READING

$100 Discount for GraphicDesign.com readers to HOW Design Live, San Francisco, June 22-26

By: Julia Wild on Feb 9th 2013
$100 Discount for GraphicDesign.com readers to HOW Design Live, San Francisco, June 22-26

Discount: $100 Discount Code: HOWDES13 Location: San Francisco, CA When: June 22-26 2013 Thanks to HOW Design, GraphicDesign.com are able to offer our readers a discount of $100 to this years HOW Design Live conference which takes place between June 22nd and 26th in San Francisco. All four events will take place at Moscone West, located at 800 Howard Street, San Francisco, CA, 94103. There are a total of four events that take place concurrently over a period of... CONTINUE READING

VH1 Introduces New Look and “Plus” Tagmark

By: Matt Cannon on Feb 4th 2013
VH1 Introduces New Look and “Plus” Tagmark

VH1 worked with design agency Gretel on strategy as well as the redesign of their new logo and network identity. Ad agency Hill Holiday was brought on-board to create a 360 creative launch strategy including image spots, media planning and buying, and social media work. VH1 is revealing new branding that reflects its bold and successful mash-up of music, pop culture and nostalgia programming. This is the first redesign the company has seen in 10 years. The refresh arrives... CONTINUE READING

Ryan Feerer Explains his Evolution from Designer to Restaurant Owner with New Business Abi-Haus

By: Helena Wilson Beevers on Jan 29th 2013
Ryan Feerer Explains his Evolution from Designer to Restaurant Owner with New Business Abi-Haus

Designer, illustrator and educator Ryan Feerer has recently embarked on a new challenge, adding the exciting accolade of restaurant owner to his repertoire. Feerer and good friend Jimbo Jackson opened their establishment Abi-Haus at the end of 2012 in Abilene, Texas. With the central theme being “cool vibes, good service and pleasant people”, Feerer has also been able to showcase his spectacular design skills by taking on the restaurant’s branding. Abi-Haus’s imagery is striking and can be seen to... CONTINUE READING

Chili’s Bold Rebrand Hit’s Locations Nationwide

By: Matt Cannon on Jan 17th 2013
Chili’s Bold Rebrand Hit’s Locations Nationwide

First opened in 1975 as a fun Dallas burger joint, Chili’s restaurant has become a standard amongst popular American restaurant chains. The franchise has begun to unveil a newly redesigned iconic chili pepper logo and new restaurant interior designs. The new mark, designed by San Francisco based Tesser, is a redesign of the previous Chili icon with a slick new Sari typeface for the letter S. The origins of FF Sari date back to 1983 when Hans Reichel made... CONTINUE READING

Top 5 Worst Rebrands of 2012

By: Matt Cannon on Jan 15th 2013
Top 5 Worst Rebrands of 2012

This year our readers voted “Striving too far from the original design and concepts” as the choice for corporate rebrand failure. It was also said that a “logo that has an awkward or bad wordmark” could be harmful to the brand. Please keep in mind while reading that this is an opinionated piece. After reading let us know what your top 5 worst rebrands of 2012 are! 5. Chuck E. Cheese’s GraphicDesign.com Source The Chuck E. Cheese’s franchise rolled... CONTINUE READING

Top 5 Rebrands of 2012

By: Matt Cannon on Jan 7th 2013
Top 5 Rebrands of 2012

The objective of rebranding is to influence a customer’s perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. Sometimes it’s done so right that we forget the old brand even existed or don’t even miss it at all. The new mark fits in with culture and gives us the feeling that the brand is persistently pushing into the future while promoting great design. Please keep in... CONTINUE READING

Top 5 Logo Design Trends of 2012

By: Matt Cannon on Jan 2nd 2013
Top 5 Logo Design Trends of 2012

32,000 new logos from around the world were studied to compile LogoLounge’s 2012 logo design trend report. The true benefit of studying logo designs and trends is that they consistently classify the path for the present and for the future. Once you see the direction these start to take, you start to understand their flow and rapidity and eventually you may get a glimpse of what’s to come. Here are our picks from that list for the top 5... CONTINUE READING

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