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Top 5 Corporate Design Agencies

By: Matt Cannon on Oct 10th 2012
Top 5 Corporate Design Agencies

Trendsetting is not an easy task in marketing. These Top 5 Design Agencies lead the market with extremely strong portfolios of past work, as well as proving inspiration for what’s to come. It’s humbling to see how these organizations began their ventures while they are now globally effecting and bending corporate culture. 5. Teehan + Lax Geoff Teehan began his career in digital media in 1995, working as a designer for an Internet start-up. In 1999 he joined Modem... CONTINUE READING

Omnitrans Buses Have a Brand New Look

By: Matt Cannon on Oct 5th 2012
Omnitrans Buses Have a Brand New Look

Omnitrans is governed by a 20-member board representing the 15 cities served by Omnitrans and San Bernardino County. The organization is a public transit agency that carries over 16 Million Riders per year. Omnitrans currently operates 27 fixed routes as well as OmniLink, a general public dial-a-ride service, and Access, a paratransit service for the disabled. Established in 1976 through a joint powers agreement, Omnitrans carries approximately 15 million passengers each year throughout its 480-square mile service area, covering... CONTINUE READING

Penguin Celebrates 65th Anniversary Re-working the Classics

By: Helena Wilson Beevers on Sep 28th 2012
Penguin Celebrates 65th Anniversary Re-working the Classics

Penguin have stylishly re-worked their classic books in 2012 to celebrate sixty five years in the business. The leading publisher of classic literature in the English-speaking world, Penguin have used innovative designs to enhance the aesthetic of well-loved books such as Charlotte Bronte’s “Jane Eyre” and Bram Stoker’s “Dracula”. In addition, readers can now access Penguin Enriched eBook Classics, reaching the series in all formats. Celebrating traditional yet contemporary, Penguin have focused on a selection of Enhanced and Amplified... CONTINUE READING

Top 10 Worst Corporate Rebrands (Part Two) – Poll Results

By: Matt Cannon on Sep 26th 2012
Top 10 Worst Corporate Rebrands (Part Two) – Poll Results

Striving too far from the original design and concepts was the top choice for corporate rebrand failure according to our readers in the recent poll article “Top 10 Worst Corporate Rebrands“. In addition, voters overwhelmingly named MasterCard Worldwide the worst corporate rebrand of all-time. MasterCard Worldwide received 32% of the vote, which was nearly double the percentage of the next closest finisher. NBC Universal was named the second worst corporate rebrand ever and received 18% of the vote, which... CONTINUE READING

Top 5 Most Expensive Logos of All Time

By: Matt Cannon on Sep 15th 2012
Top 5 Most Expensive Logos of All Time

It’s debatable how much a logo should cost, but it’s no question that it’s tough to put a value on a brand no matter the price. Sure there are options for every budget and style but when you are sitting on top of the corporate world no budget is too high. According to JustCreative, “Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to... CONTINUE READING

Top 10 Sports Logos of All Time

By: Matt Cannon on Sep 11th 2012
Top 10 Sports Logos of All Time

One of the most important characteristics of an effective sports logo is that it has immediate influence on its fan base. The icon should grasp the viewers attention without a second of extra thought. It should evoke excitement and make the fan want to root for their team. Finally, it should be timeless. Many of the logos made this list for the sole reason that they have stood the test of time with little or no changes while remaining... CONTINUE READING

The Delicate Art of Pricing Logo Design (Poll Article)

By: Neil Tortorella on Sep 10th 2012
The Delicate Art of Pricing Logo Design (Poll Article)

Logo design is a staple for many graphic designers. But figuring out how much to charge for them can be a lesson in angst and anxiety. Thoughts spin around in many a designer’s brain. “Is my fee too low? Too high? What happens if this client grows up to become a mega-brand? Am I slitting my throat? Will I regret things down the road?” The questions go on and on. By comparison, brochures and other printed material are pretty... CONTINUE READING

Brands Play the Villain in New Movie

By: Nicole Spiegel-Gotsch on Sep 7th 2012
Brands Play the Villain in New Movie

In an interesting take on brand persuasion run amok “Branded,” releases in theaters today. The sci-fi thriller described on the official website as “A dark and mind-bending journey into a surreal, dystopian society where mega-corporations have unleashed a monstrous global conspiracy to get inside our minds and keep the population deluded, dependent and passive.” previewed at Comic Con San Diego this past July. Rival advertising agencies battle for the minds of consumers on a whole new level deploying mind... CONTINUE READING

Top 15 Logos With Hidden Meanings

By: Matt Cannon on Sep 4th 2012
Top 15 Logos With Hidden Meanings

Hidden meanings and subliminal messages are everywhere in marketing, even in the logos themselves. These hidden creations are sometimes unnoticed but are usually designed to emphasize a powerful and significant meaning associated with the brand. This is definitely a huge feat to pull off for a logo designer because it’s easy to go wrong here and the meaning is sometimes indistinguishable. Many of the logos accomplish the injection of hidden symbolism by using the negative space, which is the... CONTINUE READING

Top 10 Musician’s Logos of All Time

By: Matt Cannon on Aug 30th 2012
Top 10 Musician’s Logos of All Time

Visual art goes hand and hand with music and a logo is no exception. Hundreds of dedicated fans purchase extended merchandise from their favorite artists with their iconic identity plastered all over it. Whether it’s hovering 50 feet over your favorite artist, on a sticker on your old file cabinet, or scribbled on the kids desk next to you in school there’s nothing quite like seeing your favorite musician’s mark. Here’s my personal top 10 favorite musicians logo’s of... CONTINUE READING

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