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EVENT: Future Of Web Design (FOWD) WHERE: AMC Empire 25, New York WHEN: October 7- 9 DISCOUNT: 10% DISCOUNT CODE: GraphicD10 Future of Web Design have produced web design conferences for over a decade,...
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Discount: $100 Discount Code: HOWDES13 Location: San Francisco, CA When: June 22-26 2013 Thanks to HOW Design, GraphicDesign.com are able to offer our readers a discount of $100 to this years HOW Design Live...
Q&A with Austin McGhie, president of the Strategy Group at Sterling Brands and author of the newly released, BRAND is a Four Letter Word. Q. What has been the biggest shift in marketing in recent times? A. This one’s easy. The biggest shift in marketing has been the biggest shift in our lives in general: the Internet. Not that many years ago, marketing was understood to be a fairly one-way process. You tried to hammer home your messages and... CONTINUE READING
BRAND is a Four Letter Word, the New Book Written by Austin McGhie, is Now Available Both in Bookstores and Online
McGhie holds the belief that every marketing problem or opportunity can be framed as a positioning exercise, and his new book BRAND is a Four Letter Word: Positioning and The Real Art of Marketing covers such topics as “What the Hell is a Brand Anyway?”, “Brand Architecture – A Positioning Puzzle” and “Advertising – And the Need for Radical Re-engineering”. McGhie discusses what the word “brand” means in our current society, and gives advice on how to create your... CONTINUE READING
Recently I gave a talk with two fabulous women (Jacqueline Stetson and Barbara Millet) at UPA Boston on Portfolios and the need for them. The audience was a mixed group – Designers, Developers, Usability Professionals, and User Experience Designers. The primary resounding theme we found as the talk went on was the concept of “brand.” Let’s discuss this shall we? As a Designer / Developer / Copywriter – are you doing everything you can to truly embody and be... CONTINUE READING
Last week Book Expo America 2012 took place at Javits Center in New York City. According to a press release, this year the show boasted over 1,300 exhibitors, including 200 new companies, an 18% growth in new exhibitors from 2011. It may surprise some to learn that despite advertising’s higher profile, United States Bureau of Labor Statistics for May 2011 show publishing ahead as an industry employer of graphic design, employing designers for content such as books, magazines and... CONTINUE READING
Telemundo Media, the fastest growing broadcast network in primetime among adults 18-49, according to Nielsen, today announced its 2012-2013 programming lineup, with more than 800 hours of original content, increasing the network’s original programming slate by nearly 40 percent. The network’s new programming increase includes six telenovelas, two daytime shows and a reality competition. Telemundo backed up these new changes with a launch of its new branding campaign for the fall and unveiled a new logo capturing the essence... CONTINUE READING
The world famous Apollo Theater’s Spring Gala is today June 4th. Michael Bierut and Joe Marianek of Pentagram have been working with the Apollo on the brand identity for the campaign. Lionel Richie is the main inspiration for the Gala graphics, which weave lines from his signature hits “Say You, Say Me” and “All Night Long” into the language for the event: “Say You, Say Me, Say Apollo, Say Lionel, All Night Long.” It also includes lyrics from Etta... CONTINUE READING
Nike, arguably the most successful name in global sportswear, has launched an exhibition chronicling the past 30 years or so, entitled the ‘Nike Logo Project’. Showcasing the brand’s numerous, evolving, logos, the Sole Movement team introduce this, an exhibit that allows you to delve into the archive of a complete design history. Having operated under several different logos from the past to present day, the chance to observe these genres means you can get a feel for the classics... CONTINUE READING
What is this logo called love? Can too much love be a problem? Apparently for the State of New York it is. And it is the concept of love that is on the line. The rationale for changing New York’s iconic tourism campaign was put forth by Governor Andrew Cuomo as, “Other states have been more aggressive in attracting tourism than New York. We were the best and we were the first, but somewhere along the way we lost... CONTINUE READING
Lifetime Network, a channel largely dedicated to targeting the everyday women’s lifestyle has introduced a new brand identity and tagline. Lifetime’s Tim Nolan, Senior President of Marketing took on the project. The effort was also assisted by Leroy + Clarkson, headed by Creative Director Daniele Fries. Building upon his experience as a partner and creative director of Eyeballnyc, where he helped to pioneer the boutique motion design industry, Daniel Fries continues to dimensionalize the brand experience with L+C. By... CONTINUE READING
I remember an old Mad Magazine spoof of the auto companies that included the line, “Build me a car that I can af-FORD.” Well as it turns out, Ford, the only one of the Big-Three American automakers to avoid the government bailout, put its trust in the company’s logo. According to the New York Times, “Ford put up its logo, headquarters, factories and other assets to qualify for $23.5 billion in loans that helped it survive the recession without... CONTINUE READING