Respol, a Spanish Headquartered Gas and Oil Corporation has introduced a stunning new brand icon and identity to support new strategic moves within the company. In recent years they have achieved numerous and important discoveries in areas identified as priority, such as Brazil, United States, Venezuela, Peru, Bolivia and Algeria, which have allowed a portfolio of projects to be handled; showing the organic growth of the company. Repsol has transformed and revitalized its corporate image with a twofold objective:... CONTINUE READING
For the last six years, we’ve all become very familiar with “Larry” the bird associated with Twitter. You may have noticed a new bird icon on twitter recently. In a move to become an iconic brand in solitude such as Nike’s Swoosh or the Apple logo, Twitter has decided to remove the text, bubbled typeface and lowercase “t” and upgrade the iconic Twitter Bird imagery. Crafted on a base of three sets of overlapping circles, the icon is a... CONTINUE READING
Last month was the first annual GreatGoogaMooga festival, a foodie’s paradise, or “theme park” of New York’s most renowned culinary creators. The festival included food from the biggest, most: Blue Ribbon, Craft, The Spotted Pig, Tia Pol, Luke’s Lobster, Porchetta, Frankies 457 Spuntino, Crif Dogs, etc. (Source) There were also an abundance of live bands including The Roots and Hall & Oats as the headliners each day. I must say I’ve never been to a concert where so many... CONTINUE READING
It’s the unveiling of 1800 Tequila’s Essential Artists Series for 2012—which in previous years has featured artists such as Gary Baseman and Yuko Shimizu— and the designs are dark. Comic-book, tattoo, and graffiti-inspired graphics play off of black backgrounds in smokey shades of blue, gold, and crimson through a glass bottle of 80-proof tequila. It’s hard to pick just one to look at, each one is fighting for your attention. They’re a total departure from the respectable if stolid... CONTINUE READING
Q&A with Austin McGhie, president of the Strategy Group at Sterling Brands and author of the newly released, BRAND is a Four Letter Word. Q. What has been the biggest shift in marketing in recent times? A. This one’s easy. The biggest shift in marketing has been the biggest shift in our lives in general: the Internet. Not that many years ago, marketing was understood to be a fairly one-way process. You tried to hammer home your messages and... CONTINUE READING
BRAND is a Four Letter Word, the New Book Written by Austin McGhie, is Now Available Both in Bookstores and Online
McGhie holds the belief that every marketing problem or opportunity can be framed as a positioning exercise, and his new book BRAND is a Four Letter Word: Positioning and The Real Art of Marketing covers such topics as “What the Hell is a Brand Anyway?”, “Brand Architecture – A Positioning Puzzle” and “Advertising – And the Need for Radical Re-engineering”. McGhie discusses what the word “brand” means in our current society, and gives advice on how to create your... CONTINUE READING
Recently I gave a talk with two fabulous women (Jacqueline Stetson and Barbara Millet) at UPA Boston on Portfolios and the need for them. The audience was a mixed group – Designers, Developers, Usability Professionals, and User Experience Designers. The primary resounding theme we found as the talk went on was the concept of “brand.” Let’s discuss this shall we? As a Designer / Developer / Copywriter – are you doing everything you can to truly embody and be... CONTINUE READING
Last week Book Expo America 2012 took place at Javits Center in New York City. According to a press release, this year the show boasted over 1,300 exhibitors, including 200 new companies, an 18% growth in new exhibitors from 2011. It may surprise some to learn that despite advertising’s higher profile, United States Bureau of Labor Statistics for May 2011 show publishing ahead as an industry employer of graphic design, employing designers for content such as books, magazines and... CONTINUE READING
Telemundo Media, the fastest growing broadcast network in primetime among adults 18-49, according to Nielsen, today announced its 2012-2013 programming lineup, with more than 800 hours of original content, increasing the network’s original programming slate by nearly 40 percent. The network’s new programming increase includes six telenovelas, two daytime shows and a reality competition. Telemundo backed up these new changes with a launch of its new branding campaign for the fall and unveiled a new logo capturing the essence... CONTINUE READING
The world famous Apollo Theater’s Spring Gala is today June 4th. Michael Bierut and Joe Marianek of Pentagram have been working with the Apollo on the brand identity for the campaign. Lionel Richie is the main inspiration for the Gala graphics, which weave lines from his signature hits “Say You, Say Me” and “All Night Long” into the language for the event: “Say You, Say Me, Say Apollo, Say Lionel, All Night Long.” It also includes lyrics from Etta... CONTINUE READING
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