Top 3 Corporate Logo Evolutions

By: Matt Cannon on Nov 30th 2012
Top 3 Corporate Logo Evolutions

Corporate Brand evolutions are examples of how much we can take branding for granted. It’s hard to imagine these brands in the same global position if the companies had stuck with their original concepts. It’s also a reminder that companies have to reinvent themselves and keep things fresh in order to maintain prominence amongst a rapidly changing culture. Finally, it’s interesting to learn more about the road traveled that ended up at the current image you know today. Here... CONTINUE READING

Kraft Rebrand Reverts Logo Back to Original Style

By: Matt Cannon on Oct 18th 2012
Kraft Rebrand Reverts Logo Back to Original Style

In 2009, Kraft Foods Group, Inc. introduced a mark that baffled consumers and advertising enthusiasts everywhere. The iconic red shape with the blue Kraft inside had become an American icon and for a company that has been around 109 years it didn’t seem likely for a brand overhaul. The mark had thin typography in two different strokes and the fonts were lost. The tagline was written below it in a contrasting font. The red “swoosh” and flamboyant “firework” icon... CONTINUE READING

The PGA Championship’s New Logo is a Hole in One

By: Matt Cannon on Oct 16th 2012
The PGA Championship’s New Logo is a Hole in One

The PGA Championship was born in the mind of department store owner Rodman Wanamaker, who saw the merchandising possibilities in a professional golfers’ organization. Wanamaker invited some prominent golfers and other leading industry representatives to a luncheon at the Taplow Club in New York City. On Jan. 17, 1916, a group of 35 individuals, including the legendary Walter Hagen, convened for an exploratory meeting, which resulted in the formation of The PGA of America. Source: PGA.com Recently, The PGA... CONTINUE READING

Campaign Monitor’s New Rebrand Delivers

By: Matt Cannon on Oct 13th 2012
Campaign Monitor’s New Rebrand Delivers

One of the original Web 2.0 apps Campaign Monitor, has rebranded their look with a fresh new broad redesign. The company felt that the website and overall brand looked too serious and corporate for what the team felt they had become. They are a small and friendly team of passionate designers and developers and wanted their look to reflect that. The result of their recent effort is a refreshing, welcoming new design for the company that should last them... CONTINUE READING

Top 5 Corporate Design Agencies

By: Matt Cannon on Oct 10th 2012
Top 5 Corporate Design Agencies

Trendsetting is not an easy task in marketing. These Top 5 Design Agencies lead the market with extremely strong portfolios of past work, as well as proving inspiration for what’s to come. It’s humbling to see how these organizations began their ventures while they are now globally effecting and bending corporate culture. 5. Teehan + Lax Geoff Teehan began his career in digital media in 1995, working as a designer for an Internet start-up. In 1999 he joined Modem... CONTINUE READING

Omnitrans Buses Have a Brand New Look

By: Matt Cannon on Oct 5th 2012
Omnitrans Buses Have a Brand New Look

Omnitrans is governed by a 20-member board representing the 15 cities served by Omnitrans and San Bernardino County. The organization is a public transit agency that carries over 16 Million Riders per year. Omnitrans currently operates 27 fixed routes as well as OmniLink, a general public dial-a-ride service, and Access, a paratransit service for the disabled. Established in 1976 through a joint powers agreement, Omnitrans carries approximately 15 million passengers each year throughout its 480-square mile service area, covering... CONTINUE READING

Penguin Celebrates 65th Anniversary Re-working the Classics

By: Helena Wilson Beevers on Sep 28th 2012
Penguin Celebrates 65th Anniversary Re-working the Classics

Penguin have stylishly re-worked their classic books in 2012 to celebrate sixty five years in the business. The leading publisher of classic literature in the English-speaking world, Penguin have used innovative designs to enhance the aesthetic of well-loved books such as Charlotte Bronte’s “Jane Eyre” and Bram Stoker’s “Dracula”. In addition, readers can now access Penguin Enriched eBook Classics, reaching the series in all formats. Celebrating traditional yet contemporary, Penguin have focused on a selection of Enhanced and Amplified... CONTINUE READING

Top 10 Worst Corporate Rebrands (Part Two) – Poll Results

By: Matt Cannon on Sep 26th 2012
Top 10 Worst Corporate Rebrands (Part Two) – Poll Results

Striving too far from the original design and concepts was the top choice for corporate rebrand failure according to our readers in the recent poll article “Top 10 Worst Corporate Rebrands“. In addition, voters overwhelmingly named MasterCard Worldwide the worst corporate rebrand of all-time. MasterCard Worldwide received 32% of the vote, which was nearly double the percentage of the next closest finisher. NBC Universal was named the second worst corporate rebrand ever and received 18% of the vote, which... CONTINUE READING

Top 5 Most Expensive Logos of All Time

By: Matt Cannon on Sep 15th 2012
Top 5 Most Expensive Logos of All Time

It’s debatable how much a logo should cost, but it’s no question that it’s tough to put a value on a brand no matter the price. Sure there are options for every budget and style but when you are sitting on top of the corporate world no budget is too high. According to JustCreative, “Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to... CONTINUE READING

Top 10 Sports Logos of All Time

By: Matt Cannon on Sep 11th 2012
Top 10 Sports Logos of All Time

One of the most important characteristics of an effective sports logo is that it has immediate influence on its fan base. The icon should grasp the viewers attention without a second of extra thought. It should evoke excitement and make the fan want to root for their team. Finally, it should be timeless. Many of the logos made this list for the sole reason that they have stood the test of time with little or no changes while remaining... CONTINUE READING

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