Those are the obvious choices. But, there are also subjective issues to consider when selecting a font or set of fonts. These include kerning and letter-spacing, line spacing or leading for those of us who remember a life before the Web. What about the font’s emotional value? How well does it align with the project’s goals and audience? Then there’s always the design’s delivery media to consider. Will it be print or digital? If digital, will it be desktop... CONTINUE READING
The HOW Design Live 2014 kick off next Monday, in Boston brings an amazing, interdisciplinary speaker line up, including creative heavy–hitters Malcolm Gladwell, Seth Godin, Stefan Sagmeister and Maria Popova. But what also caught our attention were the changes in the Creative Freelancer Conference (now the Creative Freelancer Business Conference) founded by Marketing Mentor’s Ilise Benun and the newly added HOW Leadership Conference presented in partnership with Sterling Brands’ Debbie Millman. The changes speak to the ways that boundaries... CONTINUE READING
Presentations go by several names – the dog and pony show; the pitch; the presentation. They’re a necessary evil that can strike fear even into the hearts of many seasoned pros, let alone novices. Mush mouth, failed equipment or software, questions you didn’t anticipate, a hostile audience. They can all come into play during a pitch … and you’d better be ready. As mentioned, there are typically three types of presentations for graphic designers: • The employment interview •... CONTINUE READING
You shake the Creative Director’s hand and turn around to leave his amazing corner office. You did it. You nailed your interview for a graphic design job at the coolest company you’ve ever seen. Suddenly while you’re getting your parking validated you think to yourself, “Should I send a thank you note?” And you find yourself at a crossroads. Maybe the same one you’ve experienced after every interview. Is following up after an interview an archaic practice to be... CONTINUE READING
We’ve received your application and would like to set up an initial phone screen with someone from our office. Will you have some availability this week? You read this line and think: OH GREAT! Round one of potentially 17 more interviews and screens. Who do they have me talking to? Will they know much about the role? What a waste of time!!!! STOP! Literally – FREEZE. Let me tell you something. Phone Screens are an AMAZING introduction to a... CONTINUE READING
Last Updated Dec 20, 2014 4:13 am EST
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