The GreatGoogaMooga: Branding a Foodie’s Paradise

By: Matt Cannon on Jun 19th 2012
The GreatGoogaMooga: Branding a Foodie’s Paradise

Last month was the first annual GreatGoogaMooga festival, a foodie’s paradise, or “theme park” of New York’s most renowned culinary creators. The festival included food from the biggest, most: Blue Ribbon, Craft, The Spotted Pig, Tia Pol, Luke’s Lobster, Porchetta, Frankies 457 Spuntino, Crif Dogs, etc. (Source) There were also an abundance of live bands including The Roots and Hall & Oats as the headliners each day. I must say I’ve never been to a concert where so many... CONTINUE READING

DayLife: Urban Revitalization by Design

By: Nicole Spiegel-Gotsch on Jun 15th 2012
DayLife: Urban Revitalization by Design

On an otherwise ordinary Sunday in June an amazing transformation took place in the three blocks surrounding Orchard Street on New York City’s Lower East Side. DayLife, an environmental design project resulting from a collaboration between DesigNYC, DUB-studios and the Lower East Side Business Improvement District (LES BID) in cooperation with students from the School of Visual Arts (SVA) Impact! Design for Social Change program turned the neighborhood known variously for its rich history as an immigrant neighborhood and... CONTINUE READING

Six Essential Artists and A Lot of Tequila

By: Evan Johnston on Jun 15th 2012
Six Essential Artists and A Lot of Tequila

It’s the unveiling of 1800 Tequila’s Essential Artists Series for 2012—which in previous years has featured artists such as Gary Baseman and Yuko Shimizu— and the designs are dark. Comic-book, tattoo, and graffiti-inspired graphics play off of black backgrounds in smokey shades of blue, gold, and crimson through a glass bottle of 80-proof tequila. It’s hard to pick just one to look at, each one is fighting for your attention. They’re a total departure from the respectable if stolid... CONTINUE READING

Portfolios – The Bare Necessities of Brand Building

By: Kelly Moeller on Jun 12th 2012
Portfolios – The Bare Necessities of Brand Building

Recently I gave a talk with two fabulous women (Jacqueline Stetson and Barbara Millet) at UPA Boston on Portfolios and the need for them. The audience was a mixed group – Designers, Developers, Usability Professionals, and User Experience Designers. The primary resounding theme we found as the talk went on was the concept of “brand.” Let’s discuss this shall we? As a Designer / Developer / Copywriter – are you doing everything you can to truly embody and be... CONTINUE READING

Calling All Freelancers: Are You a Part of the Unpaid Wages Epidemic? (Poll Question)

By: Matt Cannon on Jun 12th 2012
Calling All Freelancers: Are You a Part of the Unpaid Wages Epidemic? (Poll Question)

A large majority of Graphic and Web Designers are Independent Contractors and most of us have experienced late invoices and many of us have had the unpleasant experience of an unpaid and completely neglected invoice. This is an epidemic affecting our industry and for years it seems like it has been falling through the cracks of the judicial system. According to the US Census, 10.3 Million Independent Contractors took up the work force in 2010. Last year, almost half... CONTINUE READING

PantoneLIVE Unveiled at Joint Event Between Advertising Production Club of New York and the Art Director’s Club

By: Nicole Spiegel-Gotsch on Jun 11th 2012
PantoneLIVE Unveiled at Joint Event Between Advertising Production Club of New York and the Art Director’s Club

Thursday night Pantone® unveiled the recent addition to their color management arsenal at the Art Director’s Club in New York, PantoneLIVE™, “a cloud-based color service that provides instant access to essential brand color standards.” Held by the Advertising Production Club of New York in conjunction with the Art Director’s Club, the event marked a first time partnership for the two organizations. New APC President George Ashbrook said, “The APC are excited and privileged to collaborate with another of New... CONTINUE READING

Creative Co-working Space Weld, “A Place for Creatives” Opens in Dallas

By: Nicole Spiegel-Gotsch on Jun 6th 2012
Creative Co-working Space Weld, “A Place for Creatives” Opens in Dallas

Sure, there are perks to freelance life like flexible hours and the ability to work from home, but ask any honest independent creative professional and they’ll tell you there are downsides too. One of the biggest? Less daily opportunities for collaboration and interaction with like-minded peers, something The Oatmeal creator Matthew Inman comically captures in “Why Working from Home is both Awesome and Horrible” Recognizing this, a growing number of co-working spaces have emerged worldwide with 537 in the... CONTINUE READING

The Apollo Theater’s Spring Gala is Urban Glamour

By: Matt Cannon on Jun 4th 2012
The Apollo Theater’s Spring Gala is Urban Glamour

The world famous Apollo Theater’s Spring Gala is today June 4th. Michael Bierut and Joe Marianek of Pentagram have been working with the Apollo on the brand identity for the campaign. Lionel Richie is the main inspiration for the Gala graphics, which weave lines from his signature hits “Say You, Say Me” and “All Night Long” into the language for the event: “Say You, Say Me, Say Apollo, Say Lionel, All Night Long.” It also includes lyrics from Etta... CONTINUE READING

Mission Accomplished: Behance Portfolio Review Building Creative Community Online and Offline

By: Nicole Spiegel-Gotsch on May 29th 2012
Mission Accomplished: Behance Portfolio Review Building Creative Community Online and Offline

What do a Graphic Designer in Karachi, Pakistan, a photographer in Treviso, Italy, an Illustrator in Bogota, Colombia and an Art Director in Montreal, Canada all have in common? They represent just a portion of the 4,000 creatives worldwide to participate in Behance Portfolio Review week kicked off at Grind NYC on Tuesday, May 15. The event turnout was just one remarkable aspect of the event series described by Sarah Rapp, Behance Community Manager as being “designed to help... CONTINUE READING

The Billion Dollar Ford Logo

By: David Langton on May 29th 2012
The Billion Dollar Ford Logo

I remember an old Mad Magazine spoof of the auto companies that included the line, “Build me a car that I can af-FORD.” Well as it turns out, Ford, the only one of the Big-Three American automakers to avoid the government bailout, put its trust in the company’s logo. According to the New York Times, “Ford put up its logo, headquarters, factories and other assets to qualify for $23.5 billion in loans that helped it survive the recession without... CONTINUE READING

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