Creative Placemaking Conference at Rutgers

By: Nicole Spiegel-Gotsch on Apr 9th 2012
Creative Placemaking Conference at Rutgers

On a slightly overcast yet sunny Wednesday morning I made my way from Hoboken, to Paul Robeson Center at Rutgers University Newark campus for an all day affair called Create a Place: Art Builds Communities, a Creative Placemaking Conference organized by Arts Build Communities. Before going into detail about what Creative Placemaking is, and what made the conference such a worthwhile experience let me share some words from Newark mayor Cory A. Booker’s welcome address on the importance of... CONTINUE READING

The Pitch: Advertising Students vs. Ad Agency Pros for a Good Cause

By: Nicole Spiegel-Gotsch on Apr 7th 2012
The Pitch: Advertising Students vs. Ad Agency Pros for a Good Cause

Even across the pond in the U.K., lack of funding for school programs is a common dilemma, one for which University of Creative Arts students, Charlotte Hugh and Danny Pallett derived an uncommon solution they appropriately named The Pitch. Conceived as a fundraiser for their third year class’ degree show, and cleverly evoking the competitive and collaborative aspects of both advertising and sports, “The Pitch” brought together teams of students, graduates and advertising agency folks in a football tournament... CONTINUE READING

I Just Called to Say – YOU SHOULD HIRE ME! How to ROCK Your Next Phone Screen!

By: Kelly Moeller on Apr 4th 2012
I Just Called to Say - YOU SHOULD HIRE ME!  How to ROCK Your Next Phone Screen!

We’ve received your application and would like to set up an initial phone screen with someone from our office. Will you have some availability this week? You read this line and think: OH GREAT! Round one of potentially 17 more interviews and screens. Who do they have me talking to? Will they know much about the role? What a waste of time!!!! STOP! Literally – FREEZE. Let me tell you something. Phone Screens are an AMAZING introduction to a... CONTINUE READING

Sappi Presents The Standard 5: Special Effects in NYC

By: Nicole Spiegel-Gotsch on Apr 3rd 2012
Sappi Presents The Standard 5: Special Effects in NYC

Last week I was fortunate to attend Sappi’s The Standard 5: Special Effects event presenting the newest edition of The Standard (Enlarged Cover Photo to Left), a resource for designers and printers. A packed house greeted me at SVA Theater as the buzz of conversation overflowed out onto the street through the open theater doors and passing New Yorkers paused mid stride to peer in and try to catch a glimpse inside. Held partly as a benefit for 826... CONTINUE READING

Getting Started as a Designer: Freelance First or Agency First?

By: Preston Lee on Mar 30th 2012
Getting Started as a Designer: Freelance First or Agency First?

I love working with new designers. In fact, I spend most of my time mentoring new designers through my ebook, business critique service, and blog. One of the most common questions I get from up and coming designers is this: “Should I start out freelancing or start by working at an agency?” It’s a great question and can be a pretty difficult one to answer, but today, I want to offer some pros and cons for both freelancing first... CONTINUE READING

WantedDesign NYC 2012

By: Nicole Spiegel-Gotsch on Mar 29th 2012
WantedDesign NYC 2012

Showing that things can be better the second time around, WantedDesign NYC returns to New York City May 18–21, 2012. Through a series of exhibits, workshops, conversations, student contests and more this second edition of the three-day event focusing on architecture, industrial, product and interior design, promises to delight and inspire. Additionally, this year marks the introduction of a transatlantic “Design Students Challenge” where students from six participating schools from the United States and France will have three days... CONTINUE READING

Design Enabled: Getting the Most Out of Facebook Timeline

By: Nicole Spiegel-Gotsch on Mar 23rd 2012
Design Enabled: Getting the Most Out of Facebook Timeline

A cover photo and profile picture is just the beginning with the new Facebook timeline, which goes live for all Facebook users on March 30, 2012. As described in Facebook’s video, “How-To: Using Facebook Timeline and Subscribe”, timeline is a “Collection of most important photos, stories and life events that represent who you are…” Featuring a new visual format, reportedly inspired by designer Nicholas Felton’s annual report project documenting a year of his life, timeline is intended to “Show... CONTINUE READING

Graphic Design Hiring Trends and Positions in Demand: Insights from The Creative Group

By: Nicole Spiegel-Gotsch on Mar 20th 2012
Graphic Design Hiring Trends and Positions in Demand: Insights from The Creative Group

If you’re looking for some good news to start your week then look no further! As a follow up to our article “Skills Designers Need Now” we asked Donna Farrugia, executive director of well known and highly regarded staffing agency The Creative Group to weigh in on graphic design hiring trends and positions in demand for 2012, as well as new portfolio and résumé standards. In addition to answering our questions, Donna, who manages operations for the firm’s locations... CONTINUE READING

Tips and Tricks for a Better Online Portfolio

By: Mirko Humbert on Mar 15th 2012
Tips and Tricks for a Better Online Portfolio

Whether you freelance or work in a design studio, it is important for your career as a graphic designer to have a solid portfolio. It is always good to get a printed version of your work, but nowadays the best way to find new clients is probably online. If your work is well presented, you will get the opportunity to display your work worldwide instantly, or get some exposure on design blogs or even in the press. However, as... CONTINUE READING

Inspiration Guaranteed: Bill’s DESIGN Talks

By: Nicole Spiegel-Gotsch on Mar 15th 2012
Inspiration Guaranteed: Bill’s DESIGN Talks

Have you ever wished for a glimpse inside the minds of design leaders from across the industry? Well, wish no more, the Bill’s DESIGN Talks series moderated by Cooper-Hewitt’s Director, Bill Moggridge are here. The series made possible in part by the Adobe Foundation, began in spring 2010 with the intention, as described by Moggridge in a press release “…to bring the most interesting designers to our audience in the Greene Space and online to find out what they... CONTINUE READING

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