Pentagram Creates New IDA Logo

By: Jo Gifford on Mar 1st 2012
Pentagram Creates New IDA Logo

Design agency Pentagram have created the new logo and identity for the International Design Alliance Congress, merging together silhouettes of six continents to create a new form. The IDA Congress takes place every two years, and the 2013 event will take place in Istanbul, Turkey. The concept of the new identity is around the idea of “an artistic restructuring of Pangaea”, the theory of an “entire earth” where, millions of years ago, all the world’s continents existed as a... CONTINUE READING

Things You Will Not Learn in Graphic Design School

By: Mirko Humbert on Feb 25th 2012
Things You Will Not Learn in Graphic Design School

After almost ten years working as freelance graphic and web designer, there are many things I miss about my time in graphic design school. First, the environment was excellent to become better at designing; no constraints, lots of creative freedom, passionate conversations about design between classmates, interesting teachers, and much more. However, I must say that although studying graphic design taught me some solid basics about graphic design, there are areas that I did not cover in graphic design... CONTINUE READING

Offset 2012: Dublin

By: Jo Gifford on Feb 21st 2012
Offset 2012: Dublin

Offset 2012 is taking place this year in Dublin from 9-11 March 2012. The conference, now in it’s fourth year, attracts creatives and speakers from around the world and is currently setting the design world alight with pre-event buzz. Offset is the brainchild of Peter O’Dwyer, Bren Byrne and Richard Seabrooke, who are all creatives living and working in Dublin. Since inception the festival has become Dublin’s premier creative event, attracting speakers and visitors from all over the world.... CONTINUE READING

Packaging & Label Design: Opportunities for Design Innovation Part 2 of 2

By: Nicole Spiegel-Gotsch on Feb 20th 2012
Packaging & Label Design: Opportunities for Design Innovation Part 2 of 2

Aside from the excellent beer and awesome burgers at New York City bar, Idle Hands, Packaging & Label Design: Opportunities For Design Innovation: Part 1 discussed the importance of packaging and label design as marketing differentiators, especially in highly competitive, high end and niche markets. In part two we continue the conversation with Devon Wade, a Digital and Interactive Marketing Manager who completed a graduate thesis on niche marketing while studying at NYU and Carmela Davis, Branch Operations Manager... CONTINUE READING

Designs of the Year 2012: Design Museum, London

By: Jo Gifford on Feb 17th 2012
Designs of the Year 2012: Design Museum, London

The fifth annual Designs of the Year exhibition is open, showcasing 89 nominations on the top floor of London’s Design Museum. Designs of the Year is the Design Museum’s “annual exploration of the most innovative, interesting and forward-looking work in design of all kinds, from around the world.” The objects on display throughout the seven categories – architecture, digital, fashion, furniture, graphics, product and transport – represent an anthropological snapshot of the last year through the eyes of design.... CONTINUE READING

Dove “Tweeting” Its Way Into Consumer Hearts for Valentine’s Day

By: Nicole Spiegel-Gotsch on Feb 14th 2012
Dove “Tweeting” Its Way Into Consumer Hearts for Valentine’s Day

Friends, lovers, countrymen give us your tweets. At least that’s what Unilever CPG beauty brand Dove is asking as part of their interactive Valentine’s Day campaign unveiled at London’s Victoria Station yesterday. A prime example of how a brand can successfully align message, medium and strategy, the twitter-based campaign, which runs from February 13-19 invites London’s over 350,000 daily commuters to respond to questions such as Monday’s “Tell us: What makes you feel beautiful every day?” and today’s “What... CONTINUE READING

Packaging & Label Design: Opportunities for Design Innovation Part 1 of 2

By: Nicole Spiegel-Gotsch on Feb 11th 2012
Packaging & Label Design: Opportunities for Design Innovation Part 1 of 2

Last week some friends and I took a break from our respective creative pursuits and indulged in a craft beer tasting at the cozy, speak-easy themed craft beer bar Idle Hands in NYC. Naturally, the topic of packaging, specifically wine and beer labels came up. Yes, this is what designers talk about when they “let loose.” So I made mental note when our brewery representative called attention to the awesome label design for 21st Amendment’s Back in Black IPA,... CONTINUE READING

The Graphic & Web Designer Team Process – Striving for Website Development That Works

By: Neil Tortorella on Feb 7th 2012
The Graphic & Web Designer Team Process – Striving for Website Development That Works

Developing a website, even a small one, can easily turn into a daunting task without some sort of documented process in place. There are those sites that require little more than a designer sitting in front of their monitor tapping out some html and css. Other sites can involve an army of team members from graphic designers to coders, photographers to writers and a host of others in between. What they share, or at least should, is a process... CONTINUE READING

2012 Adobe Design Achievement Awards – Still Time to Enter

By: Nicole Spiegel-Gotsch on Jan 31st 2012
2012 Adobe Design Achievement Awards - Still Time to Enter

Graphic design students, faculty and staff—there’s still time to enter your best work in The Adobe® Design Achievement Awards! The international competition, which began in 2001 and was, established to “ … celebrate student and faculty achievement reflecting the powerful convergence of technology and the creative arts” is being held in partnership for the fourth year in a row with Icograda (International Council of Graphic Design Associations) the world body for professional communication design. The Adobe® Design Achievement Awards... CONTINUE READING

Wacom Webinar Launch – Designing Under Pressure

By: Jo Gifford on Jan 27th 2012
Wacom Webinar Launch - Designing Under Pressure

Wacom have launched a series of webinars to assist those working in graphic design to make the most of their tools alongside the usual graphic design software. Designing Under Pressure, a webinar run in association with Graphic Design USA, is an informative session that “pushes back the barriers of conventional design” (via gdusa.com) Wacom’s very own Application Specialist, Wes Maggio, will lead the webinar on February 28th. He will demonstrate how most of the everyday leading graphic design software... CONTINUE READING

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