Aside from the excellent beer and awesome burgers at New York City bar, Idle Hands, Packaging & Label Design: Opportunities For Design Innovation: Part 1 discussed the importance of packaging and label design as marketing differentiators, especially in highly competitive, high end and niche markets. In part two we continue the conversation with Devon Wade, a Digital and Interactive Marketing Manager who completed a graduate thesis on niche marketing while studying at NYU and Carmela Davis, Branch Operations Manager... CONTINUE READING
The fifth annual Designs of the Year exhibition is open, showcasing 89 nominations on the top floor of London’s Design Museum. Designs of the Year is the Design Museum’s “annual exploration of the most innovative, interesting and forward-looking work in design of all kinds, from around the world.” The objects on display throughout the seven categories – architecture, digital, fashion, furniture, graphics, product and transport – represent an anthropological snapshot of the last year through the eyes of design.... CONTINUE READING
Friends, lovers, countrymen give us your tweets. At least that’s what Unilever CPG beauty brand Dove is asking as part of their interactive Valentine’s Day campaign unveiled at London’s Victoria Station yesterday. A prime example of how a brand can successfully align message, medium and strategy, the twitter-based campaign, which runs from February 13-19 invites London’s over 350,000 daily commuters to respond to questions such as Monday’s “Tell us: What makes you feel beautiful every day?” and today’s “What... CONTINUE READING
Last week some friends and I took a break from our respective creative pursuits and indulged in a craft beer tasting at the cozy, speak-easy themed craft beer bar Idle Hands in NYC. Naturally, the topic of packaging, specifically wine and beer labels came up. Yes, this is what designers talk about when they “let loose.” So I made mental note when our brewery representative called attention to the awesome label design for 21st Amendment’s Back in Black IPA,... CONTINUE READING
Developing a website, even a small one, can easily turn into a daunting task without some sort of documented process in place. There are those sites that require little more than a designer sitting in front of their monitor tapping out some html and css. Other sites can involve an army of team members from graphic designers to coders, photographers to writers and a host of others in between. What they share, or at least should, is a process... CONTINUE READING
Graphic design students, faculty and staff—there’s still time to enter your best work in The Adobe® Design Achievement Awards! The international competition, which began in 2001 and was, established to “ … celebrate student and faculty achievement reflecting the powerful convergence of technology and the creative arts” is being held in partnership for the fourth year in a row with Icograda (International Council of Graphic Design Associations) the world body for professional communication design. The Adobe® Design Achievement Awards... CONTINUE READING
Wacom have launched a series of webinars to assist those working in graphic design to make the most of their tools alongside the usual graphic design software. Designing Under Pressure, a webinar run in association with Graphic Design USA, is an informative session that “pushes back the barriers of conventional design” (via gdusa.com) Wacom’s very own Application Specialist, Wes Maggio, will lead the webinar on February 28th. He will demonstrate how most of the everyday leading graphic design software... CONTINUE READING
A potential pitfall of writing is becoming overly enamored of one’s subject. This is exactly what occurred when I started researching the work of Tom Morin whose work is now on view at Yale University Robert B. Haas Family Library in an exhibit entitled “Threads of Influence: The Visual History of a Life in Graphic Design.” Morin is an accomplished graphic designer specializing in corporate communications and branding and identity design whose career spans forty years. The exhibit, loosely... CONTINUE READING
In my January 3rd article, Fueling the Creative Economy I wrote about the appointment of Joe Bookchin to the position of director of the Office of the Creative Economy in Vermont, as well as creative economy initiatives in Philadelphia and Los Angeles, and their importance to our industry’s continued health and development. Subsequently, I was pleasantly surprised to be contacted by Jean Maginnis, Founder & Executive Director, Maine Center for Creativity and Christine Harris, CEO Christine Harris Connections and... CONTINUE READING
Good news for graphic designers arrived this week despite the somewhat disappointing retail holiday season. Major retail chain Kohl’s Corporation announced plans to open a new design studio in Santa Monica, California as well as expand their existing studio at 1400 Broadway in New York which may represent the possibility of much needed new jobs. According to a January 12th press release posted on the company’s site, approximately two floors will be added to the New York design offices... CONTINUE READING
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Although according to the Guardian there is no roll-out date yet for this wonderful new passport, Neue Design Studio are now working with Norway’s National Police Directorate to implement passport security requirements. The Norwegian...
The new venture includes chapters on home, decor, recipes and crafts, beautifully illustrated by Paula Mills and David Alcock. Louise Searle from Orca Publications explains, “We kept to the same style as the first...
Interview with Sophia Augusta: Detailing the intricate illustrations of new travel book, The Street Food Journal
London based creative Sophia Augusta illustrated the book, depicting different kinds of street food and putting her own statement stamp on the drawings featured. Pictures are simple and intricate, a stylish design combination. Here...