Layout Your Path To A Career In Graphic Design

By: Neil Tortorella on Dec 27th 2013
Layout Your Path To A Career In Graphic Design

They can major in graphic design at a traditional college or university. They might opt for any one of various other educational choices, either on or offline. But, the education of a graphic designer involves more than honing an ability to create a pleasing printed piece, logo, website or other communication vehicle. It involves an understanding of people – what motivates them, resonates with them and determines their behavior, often on an emotional level. Graphic design requires a keen... CONTINUE READING

Nokia Siemens Network Rebrand Keeps it Simple

By: Matt Cannon on Dec 10th 2013
Nokia Siemens Network Rebrand Keeps it Simple

Nokia Solutions and Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, they operate at the forefront of each generation of mobile technology. Nokia’s global experts invent the new capabilities customers need in their networks. While providing the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. With headquarters in Espoo, Finland, Nokia... CONTINUE READING

Presentation Tips for Graphic Designers – Part Three: The Design Presentation

By: Neil Tortorella on Sep 4th 2013
Presentation Tips for Graphic Designers – Part Three: The Design Presentation

After the project research, brainstorming sessions, thumbnails, rough layouts and such you’ve arrived at what you believe are, say, three solid solutions to your client’s quandary. It’s time for show and tell. The design presentation, when handled correctly, can cement your relationship with your client and have them doing the happy dance. Blow it and you can easily find yourself doing a myriad of revisions or worse. Worse would be your client saying, “Well … um … thanks for... CONTINUE READING

Presentation Tips for Graphic Designers – Part 2: The New Business Presentation

By: Neil Tortorella on Aug 31st 2013
Presentation Tips for Graphic Designers – Part 2: The New Business Presentation

However, don’t think designing is all you’ll be doing. There’s a good chance you may be recruited to attend a new business pitch at some point. That’s especially true if a small shop employs you. Even if there’s an account executive or two, many new business presentations include some creative folks. Prospective clients like to meet the person or persons who will be creating their materials. I’ve written this often, but it bears mention again – People buy from... CONTINUE READING

Presentation Tips for Graphic Designers – Part One: The Employment Interview

By: Neil Tortorella on Aug 23rd 2013
Presentation Tips for Graphic Designers – Part One: The Employment Interview

Presentations go by several names – the dog and pony show; the pitch; the presentation. They’re a necessary evil that can strike fear even into the hearts of many seasoned pros, let alone novices. Mush mouth, failed equipment or software, questions you didn’t anticipate, a hostile audience. They can all come into play during a pitch … and you’d better be ready. As mentioned, there are typically three types of presentations for graphic designers: • The employment interview •... CONTINUE READING

Finding Your Freelance Niche

By: Neil Tortorella on Jul 26th 2013
Finding Your Freelance Niche

Niche noun, adjective, verb, niched, nich•ing noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. 4. Ecology – the position or function of an organism in a community of plants and animals. adjective 5. pertaining... CONTINUE READING

The Buck Doesn’t Stop Here – Passive Income for Graphic Designers

By: Neil Tortorella on Jul 20th 2013
The Buck Doesn’t Stop Here - Passive Income for Graphic Designers

The sales cycle for service businesses, such as graphic design, takes a long time. “Long time” means six months to a year or more from first contact to closing the deal. Yikes! Here’s more not-so-good news to consider. Many freelancers and small studios only have a handful of clients. Typically, one in that handful is the cash cow, representing the majority of revenue for the designer. Picture this. You’re happily designing away for Cash Cow, Inc., minding your own... CONTINUE READING

10% Discount for GraphicDesign.com Readers – Future Of Web Design (FOWD)- New York

By: Julia Wild on Jul 18th 2013
graphic design default

EVENT: Future Of Web Design (FOWD) WHERE: AMC Empire 25, New York WHEN: October 7- 9 DISCOUNT: 10% DISCOUNT CODE: GraphicD10 Future of Web Design have produced web design conferences for over a decade, they hand-pick their speakers to bring the best lineup as well as with the most diverse of expertise. There will be 4 days worth of workshops led by the best with a healthy dose of inspiration as well as offering creative challenges. It will also... CONTINUE READING

“The Creativity Workshop” Impact on Graphic Designers: An Interview with Founder, Shelly Berc

By: Matt Cannon on May 30th 2013
“The Creativity Workshop” Impact on Graphic Designers: An Interview with Founder, Shelly Berc

She believes that creativity is a common denominator of humanity and she is passionate about educating individuals and organizations about how to develop this uniquely human gift. Berc emphasizes that many of the creative thinking processes that a scientist, a CEO, and an artist go through are extremely similar, even though the outcomes are as different as can be. In 2000, she left academia to dedicate herself wholly to The Creativity Workshop, which she founded in 1993 with Alejandro... CONTINUE READING

Don’t Miss Out! HOW Design Live Creative Freelancer Conference 2013

By: Nicole Spiegel-Gotsch on May 29th 2013
Don’t Miss Out! HOW Design Live Creative Freelancer Conference 2013

The 2012 Creative Freelancer Conference (CFC), held in Boston made a huge impact on me as well as many of the people I spoke with (readers can get the recap here) as evidenced by the number of them who were repeat attendees. This year CFC is set to take place in San Francisco, CA and promises more of the proven advice, inspiration and networking opportunities attendees have come to expect. We spoke with Ilise Benun; founder of Marketing Mentor... CONTINUE READING

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