Presentations go by several names – the dog and pony show; the pitch; the presentation. They’re a necessary evil that can strike fear even into the hearts of many seasoned pros, let alone novices. Mush mouth, failed equipment or software, questions you didn’t anticipate, a hostile audience. They can all come into play during a pitch … and you’d better be ready. As mentioned, there are typically three types of presentations for graphic designers: • The employment interview •... CONTINUE READING
Niche noun, adjective, verb, niched, nich•ing noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. 4. Ecology – the position or function of an organism in a community of plants and animals. adjective 5. pertaining... CONTINUE READING
The sales cycle for service businesses, such as graphic design, takes a long time. “Long time” means six months to a year or more from first contact to closing the deal. Yikes! Here’s more not-so-good news to consider. Many freelancers and small studios only have a handful of clients. Typically, one in that handful is the cash cow, representing the majority of revenue for the designer. Picture this. You’re happily designing away for Cash Cow, Inc., minding your own... CONTINUE READING
EVENT: Future Of Web Design (FOWD) WHERE: AMC Empire 25, New York WHEN: October 7- 9 DISCOUNT: 10% DISCOUNT CODE: GraphicD10 Future of Web Design have produced web design conferences for over a decade, they hand-pick their speakers to bring the best lineup as well as with the most diverse of expertise. There will be 4 days worth of workshops led by the best with a healthy dose of inspiration as well as offering creative challenges. It will also... CONTINUE READING
She believes that creativity is a common denominator of humanity and she is passionate about educating individuals and organizations about how to develop this uniquely human gift. Berc emphasizes that many of the creative thinking processes that a scientist, a CEO, and an artist go through are extremely similar, even though the outcomes are as different as can be. In 2000, she left academia to dedicate herself wholly to The Creativity Workshop, which she founded in 1993 with Alejandro... CONTINUE READING
The 2012 Creative Freelancer Conference (CFC), held in Boston made a huge impact on me as well as many of the people I spoke with (readers can get the recap here) as evidenced by the number of them who were repeat attendees. This year CFC is set to take place in San Francisco, CA and promises more of the proven advice, inspiration and networking opportunities attendees have come to expect. We spoke with Ilise Benun; founder of Marketing Mentor... CONTINUE READING
A conference like that is worth any ticket price since the experience and knowledge gained can take your career to new heights. And, not to oversell it, but Adobe Max did a fantastic job of achieving this rare form of conferencedom. In March, Adobe reached out to myself and my business partner, Nick Grant, asking if we could speak at Max about infographic design. Honored for the opportunity, we gladly accepted the assignment… and the 8:30 am Tuesday morning... CONTINUE READING
Beyond that, having the ability to back up your designs with solid research enables you to offer authentic solutions that are truly strategic. Clients tend to like that. It moves your work from the “pretty pictures” arena into the world of sound, effective business tools. It helps to position you as a valuable partner rather than simply a rented pair of hands and a keyboard. The information you gather will allow you to much more accurately make sound design... CONTINUE READING
Check out Part One if you missed it 6. Handwriting Changes of Contact Information on Old Cards Giving a card to someone with an updated change in handwriting not only destroys and pollutes the design of your card it also shows a lot about your business ethics. People will automatically assume that you procrastinate and “Design New Business Cards” has been lingering on your to-do list for too long. Make sure you have new ones with the new information... CONTINUE READING
1. Too Much Information This isn’t a website, it’s a very small business card meant for networking, not telling your whole life story. Whoever is picking up your business card should immediately be able to find your website, email or phone number without searching for it. 2. Starting a Font War Too many fonts are never a good idea, especially if you are using more generic font choices. Don’t mix between bold, italicized and highly stylized fonts. While I... CONTINUE READING
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