Adobe Creative Suite’s Loud New Rebrand

By: Matt Cannon on May 4th 2012
Adobe Creative Suite’s Loud New Rebrand

Adobe Creative Suite 6, the driving force behind the marketing industry recently released version CS6, which includes 19 applications and four different main suites to choose from. The design packaging was designed by Tolleson Design, who is also behind the design of CS4 and CS5. Adobe now offers what is likely to be an even more popular pricing option, the Adobe Creative Cloud, which also offers online storage, versioning, and sharing along with all the Master Collection of applications.... CONTINUE READING

Image File Formats De-Mystified

By: Nat Coalson on Apr 27th 2012
Image File Formats De-Mystified

In a recent article here on GraphicDesign.com, Understanding File Formats in Photoshop author James George explained some of the most common file formats used for graphic design in Photoshop. For photographic imaging, some different file formats are best used for specific purposes. Following are the most common formats along with basic descriptions of their use. Camera Raw A raw capture records all the image data from a camera’s sensor with only a very minimal amount of processing in the... CONTINUE READING

Which Comes First: The Web Design or The Graphic Design?

By: Neil Tortorella on Apr 24th 2012
Which Comes First: The Web Design or The Graphic Design?

The short answer is both. While the front-end graphic designer is busy with design, layout, typography, image research and such, the back-end web designer (let’s call them a coder) is busy setting up the server, databases, installing software, writing various custom code and the likes. The trick is to keep the communications open so the left hand knows what the right is doing and vice versa. When the communication fails, problems rear their ugly heads and they do it... CONTINUE READING

Game Design: The Evolution from Entertainment to Art Form

By: Carisa Swenson on Apr 12th 2012
Game Design: The Evolution from Entertainment to Art Form

The world of video games is a varied and often breathtaking landscape encompassing elements that easily transcend “game” to “art”. Many independent studios, freed from the constraint of having to meet vigorous sales numbers, are designing games that reach new visual heights, and are proving that video games are, and can be, used as an artistic medium — one which inspires and creates long-lasting impressions on the participant, much like traditional forms of art. Most notably, mainstream art institutions... CONTINUE READING

Christopher Niemann Abstract City

By: Jo Gifford on Apr 12th 2012
Christopher Niemann Abstract City

Christopher Niemann is an illustrator and designer who began Abstract City, a visual blog for the New York Times, in July 2008. He has just published a book, Abstract City, containing original posts and new exclusively created material. Niemann’s design and illustration work has appeared on the covers of such publications as The New Yorker, Newsweek, Wired and American Illustration. He has won several awards from the American Institute of Graphic Arts, the Art Directors Club and American Illustration.... CONTINUE READING

Creative Placemaking Conference at Rutgers

By: Nicole Spiegel-Gotsch on Apr 9th 2012
Creative Placemaking Conference at Rutgers

On a slightly overcast yet sunny Wednesday morning I made my way from Hoboken, to Paul Robeson Center at Rutgers University Newark campus for an all day affair called Create a Place: Art Builds Communities, a Creative Placemaking Conference organized by Arts Build Communities. Before going into detail about what Creative Placemaking is, and what made the conference such a worthwhile experience let me share some words from Newark mayor Cory A. Booker’s welcome address on the importance of... CONTINUE READING

I Just Called to Say – YOU SHOULD HIRE ME! How to ROCK Your Next Phone Screen!

By: Kelly Moeller on Apr 4th 2012
I Just Called to Say - YOU SHOULD HIRE ME!  How to ROCK Your Next Phone Screen!

We’ve received your application and would like to set up an initial phone screen with someone from our office. Will you have some availability this week? You read this line and think: OH GREAT! Round one of potentially 17 more interviews and screens. Who do they have me talking to? Will they know much about the role? What a waste of time!!!! STOP! Literally – FREEZE. Let me tell you something. Phone Screens are an AMAZING introduction to a... CONTINUE READING

Sappi Presents The Standard 5: Special Effects in NYC

By: Nicole Spiegel-Gotsch on Apr 3rd 2012
Sappi Presents The Standard 5: Special Effects in NYC

Last week I was fortunate to attend Sappi’s The Standard 5: Special Effects event presenting the newest edition of The Standard (Enlarged Cover Photo to Left), a resource for designers and printers. A packed house greeted me at SVA Theater as the buzz of conversation overflowed out onto the street through the open theater doors and passing New Yorkers paused mid stride to peer in and try to catch a glimpse inside. Held partly as a benefit for 826... CONTINUE READING

HOW Design Conference 2012

By: Julia Wild on Apr 1st 2012
HOW Design Conference 2012

With the HOW Design Conference coming up, I thought I’d find out a little more about the event. There are a total of four events that take place concurrently over a period of 4 days. But which one should one attend? Or is it worth attending all four? Ilise Benun, owner of marketing-mentor.com and national speaker / founder of the Creative Freelancer Conference (with HOW magazine) and SueAnn Stein, Marketing Manager of HowDesign Live, tell me all about it…... CONTINUE READING

Digital Photography Essentials

By: Nat Coalson on Mar 30th 2012
Digital Photography Essentials

Relatively recently, digital photography has exploded into mainstream culture. Of course, regular people have enjoyed taking pictures for decades, but not until the advent of digital capture has photography captured the imagination of the masses. What was once the realm of professional photographers has spilled over into popular culture, and as a result, graphic designers are more frequently handling the capture and/or processing of original photographs. Along with type, photography has always been intrinsic to graphic design, and digital... CONTINUE READING

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