Q: So DeeDee, you are renowned as a youth-culture expert and trend researcher. How and when did it all start? A: When I was younger I started consulting with a number of companies selling trends. I realized that these companies and brands didnʼt have a lot of accurate information about what was happening in youth culture. At the time, there was a huge need gap for information like this. Thatʼs how the light bulb initially went off for me.... CONTINUE READING
USA Basketball unveiled a new logo that will be worn by all of the USA Basketball teams including the men’s and women’s national teams as they pursue victory at the London Games this summer. The new logo combines iconic components from the past into a modern, simplified mark honoring the strong heritage and national pride represented by USA Basketball. Based in Colorado Springs, Colo., USA Basketball is a nonprofit organization and the national governing body for men’s and women’s... CONTINUE READING
A cover photo and profile picture is just the beginning with the new Facebook timeline, which goes live for all Facebook users on March 30, 2012. As described in Facebook’s video, “How-To: Using Facebook Timeline and Subscribe”, timeline is a “Collection of most important photos, stories and life events that represent who you are…” Featuring a new visual format, reportedly inspired by designer Nicholas Felton’s annual report project documenting a year of his life, timeline is intended to “Show... CONTINUE READING
If you’re looking for some good news to start your week then look no further! As a follow up to our article “Skills Designers Need Now” we asked Donna Farrugia, executive director of well known and highly regarded staffing agency The Creative Group to weigh in on graphic design hiring trends and positions in demand for 2012, as well as new portfolio and résumé standards. In addition to answering our questions, Donna, who manages operations for the firm’s locations... CONTINUE READING
The Dream Factory is a charitable organization dedicated to fulfilling dreams for kids who are battling life‐threatening illnesses. Its unique because all of the funds raised stay in Manitoba, Canada to help local children. Originally named The Rainbow Society, the organization’s name and brand identity have evolved; however, The Dream Factory’s mandate, mission, and goals remain the same. They rely solely on the generous support of people and businesses. Since 1983 it has created cherished memories for more than... CONTINUE READING
A histogram is a graph that can help you evaluate a digital image. Histograms can be found on digital cameras and in computer software. A typical histogram shows the relative distribution of the brightness values of the pixels in the image, from black to white and everything in between, using a linear scale of 256 levels. 0 is solid black and 255 is pure white. The darkest shadow values are shown at the left end of the scale, and... CONTINUE READING
Whether you freelance or work in a design studio, it is important for your career as a graphic designer to have a solid portfolio. It is always good to get a printed version of your work, but nowadays the best way to find new clients is probably online. If your work is well presented, you will get the opportunity to display your work worldwide instantly, or get some exposure on design blogs or even in the press. However, as... CONTINUE READING
Premiering in 1992, Men’s Journal Magazine has experienced numerous rebrand efforts. This is the first one that is a complete overhaul and a complete eye catcher when compared to the magazines other efforts. The new logo, taking inspiration from European auto-racing posters, is a bold, but inspiring new approach to the logo. From the Press Release… Though we’ve tweaked the logo many times since the magazine premiered in 1992, this is the first time we’ve overhauled it. And we... CONTINUE READING
A website project can be a lesson in conflict and compromise. A delicate dance between the designer and the developer. Their goals are the same – to please the client and the audience. Yet they often approach these goals from very different mindsets, which can easily result in a collision. Graphic designers tend to focus on aesthetics. Balance. Elegant typography. Beautiful color palettes. Dynamic images. Developers, on the other hand, tend to think about function, usability and concise code... CONTINUE READING
First established in 1877 as a trademark for a breakfast cereal, Quaker Oats has been providing classic consistent to America and other areas of the world for over 130 years. Quaker Oats today offers a variety of products ranging from rice crackers to granola bars to oatmeal. There are more than 40 sub-brands under their name. No courtesy of a press release on this one or any information, Quaker Oats has recycled through two new logo redesigns in the... CONTINUE READING
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