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Whether you freelance or work in a design studio, it is important for your career as a graphic designer to have a solid portfolio. It is always good to get a printed version of your work, but nowadays the best way to find new clients is probably online. If your work is well presented, you will get the opportunity to display your work worldwide instantly, or get some exposure on design blogs or even in the press. However, as... CONTINUE READING
Premiering in 1992, Men’s Journal Magazine has experienced numerous rebrand efforts. This is the first one that is a complete overhaul and a complete eye catcher when compared to the magazines other efforts. The new logo, taking inspiration from European auto-racing posters, is a bold, but inspiring new approach to the logo. From the Press Release… Though we’ve tweaked the logo many times since the magazine premiered in 1992, this is the first time we’ve overhauled it. And we... CONTINUE READING
A website project can be a lesson in conflict and compromise. A delicate dance between the designer and the developer. Their goals are the same – to please the client and the audience. Yet they often approach these goals from very different mindsets, which can easily result in a collision. Graphic designers tend to focus on aesthetics. Balance. Elegant typography. Beautiful color palettes. Dynamic images. Developers, on the other hand, tend to think about function, usability and concise code... CONTINUE READING
First established in 1877 as a trademark for a breakfast cereal, Quaker Oats has been providing classic consistent to America and other areas of the world for over 130 years. Quaker Oats today offers a variety of products ranging from rice crackers to granola bars to oatmeal. There are more than 40 sub-brands under their name. No courtesy of a press release on this one or any information, Quaker Oats has recycled through two new logo redesigns in the... CONTINUE READING
Scan almost any online graphic design discussion board and chances are that you’ll quickly spot a common set of questions being asked. What are the skills I need now? And, what is the best way to get them? While, concerns about how to stay current in our industry are not new it is safe to say that current economic conditions, rapidly changing technology and evolving demands in the design profession overall have certainly ratcheted up the conversation level. Graphic... CONTINUE READING
Making it big as a freelance designer can be tough. Between the expenses of staying up-to-date with the latest tools and the added stress of competing with stock logo sites or crowdsource designers it’s enough to make you want to quit some days. Have you ever wondered what steps you can take as a freelance designer to help yourself stand out from the competition and bring in more design clients and profit than ever before? Then keep reading, because... CONTINUE READING
Since graphic design and media production is dependent on the reproduction of photographs, designs and other imagery, graphic designers and photographers need to understand the issues related to copyrights and usage rights. They are not the same thing. (Note: although copyright and usage is an international issue, the topics discussed in this article pertain specifically to the U.S. and Canada, and for the most part, Europe. Other countries have varying laws and protection related to copyright. If you live... CONTINUE READING
After reading Nicole Spiegel-Gotsch’s article on Graffiti Art and most recently traveling to Berlin I really started to think about graffiti – is it street art or is it a crime? Some graffiti artists are in jail whilst their work is exhibited in a gallery. How does that make any sense? There is a lot of Graffiti in Berlin and to be honest it is pretty amazing. In the 1980s political slogans and general comments on the current situation... CONTINUE READING
Whether you were focused on Angie’s leg, JLo’s… um, neckline or genuinely interested in seeing who would bring home the award for best picture during last Sunday night’s Academy Awards show, major brands were there hoping to catch your attention. The three-hour ceremony provided plenty of time for brands to showcase themselves through red carpet product placement as well as in ad spots. Add in sustained engagement of pre-event, during and post-event buzz and an opportunity to do some... CONTINUE READING
After almost ten years working as freelance graphic and web designer, there are many things I miss about my time in graphic design school. First, the environment was excellent to become better at designing; no constraints, lots of creative freedom, passionate conversations about design between classmates, interesting teachers, and much more. However, I must say that although studying graphic design taught me some solid basics about graphic design, there are areas that I did not cover in graphic design... CONTINUE READING