Art school was a wacky, wild and totally weird time for me. That was back in the 70s when we still used press type, rapidographs, markers and 360 layout pads. Another thing I never quite understood was who had the brilliant idea to put an art school in the back of a Holiday Inn, on the beach in Fort Lauderdale, with a bar in the front and another one across the street. It was the notorious Elbow Room. I... CONTINUE READING
It’s debatable how much a logo should cost, but it’s no question that it’s tough to put a value on a brand no matter the price. Sure there are options for every budget and style but when you are sitting on top of the corporate world no budget is too high. According to JustCreative, “Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to... CONTINUE READING
Visual art goes hand and hand with music and a logo is no exception. Hundreds of dedicated fans purchase extended merchandise from their favorite artists with their iconic identity plastered all over it. Whether it’s hovering 50 feet over your favorite artist, on a sticker on your old file cabinet, or scribbled on the kids desk next to you in school there’s nothing quite like seeing your favorite musician’s mark. Here’s my personal top 10 favorite musicians logo’s of... CONTINUE READING
Drinks brand Red Bull have recently been supporting Jessie Ware with the launch of her eagerly anticipated debut album, Devotion. Released on Monday 20th August, Devotion was recorded at Red Bull Studios in November 2011 with the help of co-producers Dave Okumu and Julio Bashmore. In addition to a 30 minute performance at the studio on the release date, Red Bull collaborated with Studio Moross to create a live art installation in East London’s Broadway Market which ran from... CONTINUE READING
Rebranding is so much more than just changing a logo; it’s a company reacting to the culture surrounding it and transforming to cater to that culture. The word “Identity” in Brand Identity should not be taken lightly, a company must literally upgrade their entire persona to stay current with the times. The tricky part is conveying the original essence of the brand, product and service. The key is making sure everyone still recognizes and accepts the company in their... CONTINUE READING
A sentiment we hear frequently expressed by designers is the desire to do work that has an impact beyond the marketplace. Work that helps effect real, positive social change. Surprisingly, a sentiment expressed with equal frequency is a lack of available opportunities to do that work. Surprisingly, now more than ever, the design community seems to be acutely aware of how it can bring its talents, resources, abilities to bear, and outlets for designers interested in “designing for good”... CONTINUE READING
With a sneak peak all the way back in 2009 from PC World, we saw hints of Microsoft’s new brand. Yesterday the company unveiled their first official new Microsoft Logo in 25 years in preparation for Windows 8. Here is an excerpt from the official Microsoft Blog: “This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to... CONTINUE READING
In our poll article that was published a couple of weeks ago, Design Competitions: To Join or Not to Join?, we were discussing design competitions and tried to discover what design students and professionals thought of design competitions. This article defined design competitions as either local or international design challenges that help to measure the talent and skills of the participants by means of judging their artwork by a professional board of jury. Many design students and professional designers... CONTINUE READING
Finding the Right Designer for the Job: Tips for Writing a Good Job Post from The Creative Group (Poll Article)
The topic of job descriptions came up in conversation with some colleagues the other day. Frequently cited was frustration with overly broad or ambitious job descriptions that read like an employer wish list of skills and expertise rather than an accurate picture of actual needs. Graphic design seems like an area where this is especially prevalent, perhaps owing to the many forms of design practice. While some may argue on the side of that being a valid recruitment approach... CONTINUE READING
A few weeks ago my poll article “What’s the Best Way to Build an Online Portfolio?” received quite a few comments and many voted via the poll. With the wide selection of template portfolio web sites available to designers, this result may not be a surprise, but it is to me, a print and web designer, educator and one who began coding sites in 1995. In fact, it was a bit shocking to see that 68% of respondents said... CONTINUE READING
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These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed...
It is hardly surprising that many people think there is a big difference difference between graffiti and tagging. Some are of the opinion that people who do tags and call themselves graffiti artists should...
First up we have Gabriel Picolo’s doodle project. Every day for the 365 days he will draw a doodle. It is an attempt to stop procrastinating and so everyday in his notebook he will...