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It is a difficult task for big, well-established brands to makes changes to their visual identity. Users of their products have their habits, and change is rarely welcome by them, thus large corporations have to be extra careful when redesigning their logo. The logos that were chosen for this article have sometimes been heavily criticized when released, despite being great rebranding, proving further that even a great redesign might not be good enough for the brand’s users. The DC... CONTINUE READING
The challenge in doing an audio broadcast about graphic design is that you can’t see it. But 99% Invisible, the bi-weekly podcast by Roman Mars, makes seeing design irrelevant. Using a voice-inside-your-head narration, Mars talks about the design of cities, of currency, copyright—huge topics that you could only begin to cover in a book or a lecture. But rather than trying to bring textbooks to life, Mars talks about how the design affects people personally—and finds interesting people to... CONTINUE READING
My first job out of art school was as a “design illustrator” with the Boeing Company design group. At least I was getting paid to design but almost immediately began looking for a position that would offer more opportunity to grow. I knew what I needed: • A connection to the larger professional community. • A design consultancy with some renown. • A place that challenged me to develop my skills. At Boeing my skills got a real workout... CONTINUE READING
There is no doubt that designers are always looking for challenges to prove their talent and excellence in the industry. Design competitions are one of those opportunities that allow both students and professionals to compete with others on a domestic or international level. In our debate today, we will discuss the different ideas about design competitions and if they are really worth the time and effort, or just a waste of time. While many designers are eager to take... CONTINUE READING
The article I wrote on the pro’s and cons of a graphic design degree has raised a great deal of debate both here on GraphicDesign.com and in social media surrounding the piece. The poll results are now in, and they make both really interesting reading and viewing thanks to the fabulous work of Killer Infographics. Firstly, the question “do you have a degree in design or a related subject” was met with 60% of responders saying yes, 32% no,... CONTINUE READING
Like many wealth managers Harvey Abrahams has a PowerPoint presentation that rarely gets shown. It’s used more often as a hand-out or leave-behind. Harvey says he never actually shows the whole presentation. “I just pick out a relevant page,” he told me, “then I do my pitch.” Harvey called on our design firm to, “make his presentation look more professional.” I met with Harvey, co-founder and hedge fund manager for Akeida Capital, to discuss his presentation to investors. The... CONTINUE READING
Needing a professional well-designed online portfolio is a must for graphic designers—which, of course is not news to anyone in the field—but what is the best way to make one? That’s where the confusion begins. There are so many ways to build and host a site, that with new software, updates and portfolio sites seemingly appearing every day, it makes it very confusing on which is the best one to use. What’s out there? An overwhelming amount of choices,... CONTINUE READING
WPP, a world leader in marketing communications, announced on the 20th June that it has agreed to acquire the assets of global digital agency AKQA. AKQA was founded in 2001 and is now the world’s leading independent and most awarded digital agency famed for its’ innovative approach and outstanding creativity. Since formation 11 years ago, AKQA quickly established a reputation as an agency to watch; combining creativity and technology, the agency provides integrated digital communications campaigns spanning social media,... CONTINUE READING
Questions Raised in Crowdsourced Design: Commoditization or Democratization? Yields Mixed Responses (Poll Results)
As comments rolled in in response to my article “Crowdsourced Design: Commoditization or Democratization?” I was admittedly surprised both by the quantity and variety of opinions expressed. One thing was clear; the graphic design community continues to remain divided on the issue of crowdsourced design, a practice some view as devaluing the design profession while others perceive it as providing opportunities for work. Poll results from 122 respondents bore this out with 56% of those polled, responding “No” to... CONTINUE READING
In my last article, we talked about the Top 5 tools for Wireframing for Graphic Web Designers. Now I want to put the spotlight on the actual application of working with wireframes from planning to implementation. A wireframe is typically a visual representation of a minimalistic website layout structure and navigation. Preparation is always key in any project and Wireframing is a stripped down form of planning that can really help you focus on the skeleton of how your... CONTINUE READING