Lifetime Network, a channel largely dedicated to targeting the everyday women’s lifestyle has introduced a new brand identity and tagline. Lifetime’s Tim Nolan, Senior President of Marketing took on the project. The effort was also assisted by Leroy + Clarkson, headed by Creative Director Daniele Fries. Building upon his experience as a partner and creative director of Eyeballnyc, where he helped to pioneer the boutique motion design industry, Daniel Fries continues to dimensionalize the brand experience with L+C. By... CONTINUE READING
What do a Graphic Designer in Karachi, Pakistan, a photographer in Treviso, Italy, an Illustrator in Bogota, Colombia and an Art Director in Montreal, Canada all have in common? They represent just a portion of the 4,000 creatives worldwide to participate in Behance Portfolio Review week kicked off at Grind NYC on Tuesday, May 15. The event turnout was just one remarkable aspect of the event series described by Sarah Rapp, Behance Community Manager as being “designed to help... CONTINUE READING
One of the largest sites offering WordPress themes is Elegant Themes. With nearly 100 themes created to date, Elegant Themes takes the approach that “less than more.” Rather than pack each WordPress theme with flashy graphics, superfluous features, and content on top of content, Elegant Themes keeps its designs clean and, well, “elegant.” The site sells to customers and developers using a yearly subscription model. GraphicDesign caught up with Elegant Themes founder and designer Nick Roach, who shared his... CONTINUE READING
UK designer Roy McCarthy has developed an alternative Olympics brand, intended for people to celebrate the Games in their own environment. McCarthy was inspired by an interview on the BBC’s Andrew Marr show last weekend in the UK, during which Lord Coe was questioned about legislation around the use of the London 2012 branding. Coe’s remarks were later quoted by Owen Gibson in The Guardian, saying that the legislation was essential “in protecting the sponsors who come to the... CONTINUE READING
It has been years since I started my career as a graphic designer, and I can still remember the passion and enthusiasm to get my first design task. Many designers get the same feeling when they finish their studies or design school and start their career. As time passes, you experience the ups and downs of your career; you sometimes meet annoying clients, have to work under stress and might encounter problems that could even spoil your great ideas.... CONTINUE READING
My article, The Sad State of Design, 2012, garnered some excellent comments from readers and the poll showed an overwhelming number who agreed that the design industry is in something of a sad state (Results: 93%, yes 7%, no). So, does that mean that graphic design is going to the dogs and there’s no hope? Hardly. All it needs is a slight change in the way we approach things. Fellow Advisory Board member, Dave Bricker, summed it up pretty... CONTINUE READING
While some of the initial uproar may have died down, the topic of crowdsourced design continues to be a lightning rod issue for the industry. Recently, one of the largest design crowdsourcing sites, 99designs held a contest for their own homepage redesign, presenting an opportunity to revisit the controversial topic. I spoke with Patrick Llewellyn, CEO, 99designs and Debbie Millman, President of the design division at Sterling Brands and President Emeritus of AIGA, the largest professional association for design,... CONTINUE READING
Okay … this is something of a rant. Bear with me or indulge me. I might be spot on, totally off, or just in a lousy mood. A friend called this morning to tell me that his grandson was considering a career in graphic design. He asked for my thoughts and opinion. I couldn’t come up with a single encouraging idea. I told him to have his grandson look into another career option. I’ve been at this design stuff... CONTINUE READING
Publisher Visual Editions released their fourth book, Kapow! A new book by British writer Adam Thirlwell, Kapow! has been published by London based experimental publishers Visual Editions. “As visually acrobatic and giddy as the story it tells”, Kapow! is “exploding with unfolding pages and multiple directions” – the story is narrated through creative typography and experimental page layout that demands the reader to engage, to scan the pages and text in a new, challenging way that reflects the story,... CONTINUE READING
Shutterstock is almost 9 years old now and has a history of effective rebrand, starting in 2003. In my opinion 2011 was their weakest effort. I am a big fan of the new 2012 identity. Using a play off of people motioning their hands like a photo frame, the “viewfinder” is born. The color scheme is a new red and grey pantone. Presented in a clean, all lowercase typography in red and grey, while the “o” (viewfinder icon) remains... CONTINUE READING
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These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed...
It is hardly surprising that many people think there is a big difference difference between graffiti and tagging. Some are of the opinion that people who do tags and call themselves graffiti artists should...
First up we have Gabriel Picolo’s doodle project. Every day for the 365 days he will draw a doodle. It is an attempt to stop procrastinating and so everyday in his notebook he will...