Color has numerous psychological effects on the brain. The choices a designer makes for a website can play heavily on the way the audience reacts to the site. Color invokes emotion through visual stimulation, and brings depth to design. Colors can even be audience specific, such as age or gender. It can be overwhelming to deal with at first but not to worry I have laid out five tips that will help you avoid any future color disasters. Look... CONTINUE READING
An exciting announcement for graphic designers, fashionistas and color trend watchers, just in time for the holidays, color authority Pantone announced its color of the year—Pantone® 17-5641 Emerald. If the 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango was perceived as reinvigorating and hopeful then Pantone® 17-5641 Emerald can be seen as a transition to a more introspective, balanced energy. Far from the avocado green popular in the 1970’s, Pantone® 17-5641 Emerald is a deeper color, at once... CONTINUE READING
Pantone have created a Jubilee themed Pantone swatch in honor of the Queen’s Jubilee year 2012. The project is in collaboration with Leo Burnett, and is a limited edition color guide to “mark the Queen’s fashion-forward color statements”. It is intended to be a “full spectrum of perfectly color coordinated ensembles” and city dates and occasions worn for a range of dresses. Leo Burnett is a global agency with offices in Bangkok, Bogota, Bucharest, Caracas, Dublin, Istanbul, Lisbon, MENA,... CONTINUE READING
PantoneLIVE Unveiled at Joint Event Between Advertising Production Club of New York and the Art Director’s Club
Thursday night Pantone® unveiled the recent addition to their color management arsenal at the Art Director’s Club in New York, PantoneLIVE™, “a cloud-based color service that provides instant access to essential brand color standards.” Held by the Advertising Production Club of New York in conjunction with the Art Director’s Club, the event marked a first time partnership for the two organizations. New APC President George Ashbrook said, “The APC are excited and privileged to collaborate with another of New... CONTINUE READING
Photographers and graphic designers are often tasked with the printing of photographic images, either by printing themselves or working with a lab or other service provider who handles the printing. In this article you’ll learn the fundamentals of the digital photo printing process as well as some procedures and best practices you can use to help ensure your photos come out looking their best. Types of Photographic Printing There are two main methods of photographic printing today: chromogenic and... CONTINUE READING
In graphic design and photography, color management is an essential component of the workflow to produce professional quality results. In my last article we looked at the basics of color management and how the content management system (CMS) handles color. In this article you’ll learn more about color modes and color profiles. Color Mode In graphic design and photography software such as Adobe Creative Suite, the color mode describes the overall color model used for the image or document.... CONTINUE READING
Color Management 101 Color management is the term used to describe an integrated system of computer hardware, software and workflow techniques all working together to translate color from one device to another in a controlled way. Color management is of great importance in graphic design; if you want your designs to look their best you should follow a color-managed workflow. Gamut: Range of Colors Available Various devices (monitors, printers, cameras, scanners, etc.) all handle color differently. Each device has... CONTINUE READING
For designers like myself, Pantone represents the definitive authority on color and each year savvy trend followers in fashion, product, retail and interior design alike look forward to the much anticipated announcement of Pantone’s Color of the Year. Color forecasting influences everything from the color of your home furnishings and paints to cars and cosmetics. This year’s announcement of the 2012 PANTONE Color of the Year—Tangerine Tango, was made extra special by being celebrated in partnership with premiere furnishings... CONTINUE READING
Color is an essential part of any design. The right color can invoke the right mood and set the entire tone of a design piece. Cool tones can have a calming or tranquil effect, a saddening effect, and give you the feeling of being cold. Warm tones can give you a sense of warmth, happiness, and can give you the sense of feeling angry, or parched. With this in mind, it is important to know how to correct colors... CONTINUE READING
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