Business Cards, Illustration and Typography, Oh My

By: Neil Tortorella on Feb 25th 2013
Business Cards, Illustration and Typography, Oh My

Business Cards The days of being locked into the typical 3.5” x 2” horizontal business card are pretty much over. Sure, there’s still a bunch of them out there, but graphic designers have learned to spread their wings and take a few risks when it comes to card design. Vertical designs, die-cuts and embossing are often used to separate a company, independent professional or freelancer from the rest of the pack. Others opt for unique materials, CD business cards... CONTINUE READING

Pantone Announces 2013 Color of the Year: Pantone® 17-5641 Emerald

By: Nicole Spiegel-Gotsch on Dec 21st 2012
Pantone Announces 2013 Color of the Year: Pantone® 17-5641 Emerald

An exciting announcement for graphic designers, fashionistas and color trend watchers, just in time for the holidays, color authority Pantone announced its color of the year—Pantone® 17-5641 Emerald. If the 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango was perceived as reinvigorating and hopeful then Pantone® 17-5641 Emerald can be seen as a transition to a more introspective, balanced energy. Far from the avocado green popular in the 1970’s, Pantone® 17-5641 Emerald is a deeper color, at once... CONTINUE READING

Typography Basics

By: James George on Oct 31st 2012
Typography Basics

An essential part of being a professional designer is delivering a great message that connects with people. This is nearly impossible if no one can read it, or the message isn’t clear. That is why knowing and understanding typography is important for any professional designer. To understand typography, you have to understand typefaces and the parts and pieces they are made up of. Anatomy To understand typefaces and how to classify them, you have to understand the terminology of... CONTINUE READING

Adobe Releases First Open Source Font Family, Source Sans Pro

By: Michelle Allen on Aug 23rd 2012
Adobe Releases First Open Source Font Family, Source Sans Pro

Adobe has released Source Sans Pro, its first open source font family. The font is also being added to Typekit and Google Web Fonts to be freely available for use by web developers. Paul D. Hunt, the font’s designer, announced the arrival of Source Sans Pro on Adobe Typblography and attributes his inspiration partly to the Gothic fonts of Morris Fueller Benton, a prolific American type designer responsible for typefaces such as Goudy Old Style, Franklin Gothic and Bodoni.... CONTINUE READING

Typographic Details Matter – A 10 Point Checklist for Your Next Design Project

By: Denise Bosler on Jul 31st 2012
Typographic Details Matter - A 10 Point Checklist for Your Next Design Project

Everyday I drive past a terribly offensive sign. It reads “Shaner’s.” The name of the business hardly offends me. It’s the prime mark holding the space where a smart (curly) apostrophe should be that sets me over the edge. It drives me absolutely crazy and got me to thinking. How much time do designers spend on choosing the best colors for a design job? Picking the perfect picture? Choosing the right font? Most designers agonize over these decisions. Of... CONTINUE READING

Restructuring a Hedge Fund Communication Design – Making the Content Right so the Design Can Begin

By: David Langton on Jul 18th 2012
Restructuring a Hedge Fund Communication Design - Making the Content Right so the Design Can Begin

Like many wealth managers Harvey Abrahams has a PowerPoint presentation that rarely gets shown. It’s used more often as a hand-out or leave-behind. Harvey says he never actually shows the whole presentation. “I just pick out a relevant page,” he told me, “then I do my pitch.” Harvey called on our design firm to, “make his presentation look more professional.” I met with Harvey, co-founder and hedge fund manager for Akeida Capital, to discuss his presentation to investors. The... CONTINUE READING

An Introduction to Working with Wireframes

By: Matt Cannon on Jul 5th 2012
An Introduction to Working with Wireframes

In my last article, we talked about the Top 5 tools for Wireframing for Graphic Web Designers. Now I want to put the spotlight on the actual application of working with wireframes from planning to implementation. A wireframe is typically a visual representation of a minimalistic website layout structure and navigation. Preparation is always key in any project and Wireframing is a stripped down form of planning that can really help you focus on the skeleton of how your... CONTINUE READING

Message = Mission

By: David Langton on Jun 27th 2012
Message = Mission

Recently, my 8 year-old son and I were in a local Asian restaurant and he looked around and said, “This is a really nice place.” We were in the Men’s Room. That is not always the case. What is a restaurant saying to its patrons when the restrooms are dirty and disgusting? I think it sends the message that this business doesn’t really care about its customers. Tom Peters writes in The Little BIG Things (HarperStudio), “It’s All About... CONTINUE READING

Queen’s Jubilee Pantone Swatch

By: Jo Gifford on Jun 22nd 2012
Queen's Jubilee Pantone Swatch

Pantone have created a Jubilee themed Pantone swatch in honor of the Queen’s Jubilee year 2012. The project is in collaboration with Leo Burnett, and is a limited edition color guide to “mark the Queen’s fashion-forward color statements”. It is intended to be a “full spectrum of perfectly color coordinated ensembles” and city dates and occasions worn for a range of dresses. Leo Burnett is a global agency with offices in Bangkok, Bogota, Bucharest, Caracas, Dublin, Istanbul, Lisbon, MENA,... CONTINUE READING

PantoneLIVE Unveiled at Joint Event Between Advertising Production Club of New York and the Art Director’s Club

By: Nicole Spiegel-Gotsch on Jun 11th 2012
PantoneLIVE Unveiled at Joint Event Between Advertising Production Club of New York and the Art Director’s Club

Thursday night Pantone® unveiled the recent addition to their color management arsenal at the Art Director’s Club in New York, PantoneLIVE™, “a cloud-based color service that provides instant access to essential brand color standards.” Held by the Advertising Production Club of New York in conjunction with the Art Director’s Club, the event marked a first time partnership for the two organizations. New APC President George Ashbrook said, “The APC are excited and privileged to collaborate with another of New... CONTINUE READING

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