Pantone have created a Jubilee themed Pantone swatch in honor of the Queen’s Jubilee year 2012. The project is in collaboration with Leo Burnett, and is a limited edition color guide to “mark the Queen’s fashion-forward color statements”. It is intended to be a “full spectrum of perfectly color coordinated ensembles” and city dates and occasions worn for a range of dresses. Leo Burnett is a global agency with offices in Bangkok, Bogota, Bucharest, Caracas, Dublin, Istanbul, Lisbon, MENA,... CONTINUE READING
PantoneLIVE Unveiled at Joint Event Between Advertising Production Club of New York and the Art Director’s Club
Thursday night Pantone® unveiled the recent addition to their color management arsenal at the Art Director’s Club in New York, PantoneLIVE™, “a cloud-based color service that provides instant access to essential brand color standards.” Held by the Advertising Production Club of New York in conjunction with the Art Director’s Club, the event marked a first time partnership for the two organizations. New APC President George Ashbrook said, “The APC are excited and privileged to collaborate with another of New... CONTINUE READING
London based typographic designer Dalton Maag has set up an exciting new font for Nokia that works globally and across any language. ‘Nokia Pure’ is part of the rebranding process of the Finnish company that amassed more than $48 billion in revenue in 2011. Despite this, due to the vast competition in what has become the world of the smartphone, Nokia’s market shares have in fact diminished. Therefore, this unique selling point is seen as the breakthrough needed to... CONTINUE READING
In the last article we talked about Working With Grid Systems and how they can benefit our design structure. Grid-Based layouts are usually much more balanced and aesthetically pleasing to the user as opposed to create on a blank canvas. This is not to say that it’s mandatory but for the right projects a grid and the proper use of gutters (margins) can make all the difference in creating a solid long-lasting impression on the web. When it comes... CONTINUE READING
If you missed Part One and Part Two check them out! We can group all of the basic system of beliefs regarding design into two categories: elements and principles. Elements of design are the components of design themselves, the objects to be arranged. The Principles of design are the broad aspects of the field. They symbolize the fundamental assumptions of the world that direct design, and affect the arrangement of objects within a composition. Rhythm and Balance are key... CONTINUE READING
Photographers and graphic designers are often tasked with the printing of photographic images, either by printing themselves or working with a lab or other service provider who handles the printing. In this article you’ll learn the fundamentals of the digital photo printing process as well as some procedures and best practices you can use to help ensure your photos come out looking their best. Types of Photographic Printing There are two main methods of photographic printing today: chromogenic and... CONTINUE READING
A successful User Experience Design (or UX design) should not only provide solid functionality, but also have a seamless experience for your user. The best UX designs are the ones that feel invisible, or stand to the side. In other words, they let the user roam around freely without having to force thought or questions. It should reflect how the users think, remain simple and focused, and be revised and refined before production. “Simple is hard. Easy is harder.... CONTINUE READING
A new logo and tagline was released for the new One World Trade Center (originally Freedom Tower) designed by Wordsearch and presented by the Durst Organization and Cushman & Wakefield. The Durst Organization is working with The Port-Authority to help complete the massive project and Cushman & Wakefield is the commercial real estate broker in charge of filling the tower with tenants. The new brand is an effort to create a new feel for the building and to help... CONTINUE READING
Check out Part 1 first covering Contrast and Repetition if you missed it. It’s good to remind ourselves as Graphic Designers that when designing for web, there is a good measure of heritage spawning from other forms of art. Art forms such as Typography, Lithography, Illustration, Industrial Design, Textures, Painting, etc. All of these forms of fine art have provided us with collective guidance to embracing our own artistic undertakings today. When discussing different Graphic Design Principles in regards... CONTINUE READING
Many modern website designs are based on a grid. Grids can give the designer an automatic sense of structure and usability when planning the site. This can simplify the design process and make the content feel more user friendly. The grid system is a step up from a template because the design aspect is still up to you; the guides are already in place, reducing your options as a designer. This basically leaves you with width and height to... CONTINUE READING
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Although according to the Guardian there is no roll-out date yet for this wonderful new passport, Neue Design Studio are now working with Norway’s National Police Directorate to implement passport security requirements. The Norwegian...