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Infographics and the Persuasive Power of Design

By: Nicole Spiegel-Gotsch on Jan 17th 2012
Infographics and the Persuasive Power of Design

While infographics in and of themselves aren’t new, a recent article in Fast Company by John Palvus calls attention to an interesting research paper exploring their persuasive power. For those of you unfamiliar with infographics, also known as information graphics, a basic definition is that they are visual representations of information. Specifically from a design standpoint infographics are intended to convey complex or large amounts of data in an accessible, succinct, easy-to-read and high-impact manner. (In)Famous examples you may... CONTINUE READING

Off Book: Typography Video by PBS Arts

By: Jo Gifford on Jan 10th 2012
Off Book: Typography Video by PBS Arts

Online arts resource PBS Arts has produced a short 7 minute video about typography. Featuring several emminent typeface designers and graphic designers, the short is an information rich introduction to the uses and effect of typography, looking at fonts, infographics and culture in its brief overview. “Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created... CONTINUE READING

Sourcing Photography for Graphic Design

By: Nat Coalson on Dec 19th 2011
Sourcing Photography for Graphic Design

Finding good photographic imagery to use in your designs for print, web and video projects is one of the most common and important tasks for graphic designers and art directors. It can also be challenging and sometimes frustrating. There are several things to consider when you’re sourcing photography, including where to get the photos, image file quality and specifications, licensing and usage terms, and cost. Starting out, you have two basic options: buy pre-existing images (referred to as “stock”... CONTINUE READING

Marketing Your Infographic

By: Michael Jackness on Nov 6th 2011
Marketing Your Infographic

Once you create a compelling infographic, your main goals are to have it seen and to attract backlinks. You want to have your hard work seen by a wide audience of people who will value the presentation and help you spread the word to their networks. The methods for promoting your infographic are not unlike what you might use to promote other web-worthy work of yours, so the advice here carries over to the promotional and networking process in... CONTINUE READING

Why Invest in Infographics?

By: Michael Jackness on Nov 5th 2011
Why Invest in Infographics?

No area of graphic design and web informational marketing is hotter than infographics. The source of this new boom can be laid on the doorsteps of Google’s February 2011 declaration that original content would be prioritized. Infographics grabbed hold of the public consciousness as a new way to spin established data in a stylish and original manner and be richly rewarded by Google’s search ranking spiders. Infographics simply put to imagery what plain text and graphs did before. They... CONTINUE READING

Graphic Design Pre-empts Illustration

By: Michael Jackness on Nov 2nd 2011
Graphic Design Pre-empts Illustration

Reading a graphic designers blog recently, he noted that the art of illustrating isn’t part of the Design Observer’s graphic design “categories.” Typography, photography, and art are listed, but not illustration. He opines “Is this omission a simple oversight, or does it tell us something significant about the current state of illustration?” Fallen Art The reference seems to be that the illustration profession has fallen in the eyes of the art world. Noted art director specializing in graphic design,... CONTINUE READING

Graphic Design Career Data

By: Michael Jackness on Oct 28th 2011
Graphic Design Career Data

I recently discovered a fascinating infographic on the graphic design industry. It was produced by Carrington College in California. While they invested considerable time in the creation and presentation of their infographic, which I don’t have permission to reproduce here, the data they used is all sourced to the public U.S. Department of Labor (UDL). The UDL data was collected for their 2010-2011 Occupational Outlook Handbook (OOH). I thought it might be helpful to share some of the key... CONTINUE READING

7 Tips on how to Make a Good Infographic

By: Michael Jackness on Oct 22nd 2011
7 Tips on how to Make a Good Infographic

The concept of an information graphic, commonly referred to an infographic, is not a new one. The desire to share information in an easy to relate to medium is useful in every area of our lives. With the advent of the Internet, the infographic grew in popularity because of the visual simplicity they can bring in distilling and presenting key data. Information seeking consumers are drawn to the elaborate design and yet simple delivery and presentation of information in... CONTINUE READING

Graphic Design Trends: InfoGraphics

By: Michael Jackness on Oct 19th 2011
Graphic Design Trends: InfoGraphics

The concept of an InfoGraphic is nothing new. It is a visual representation of often complicated and complex information that is presented in such a way that your brain immediately has an “ah ha!” moment when it processes the visual. This is because an effective InfoGraphic is fun and immediately engaging. So why are InfoGraphics noteworthy when talking about trends that graphic designers need to be aware of? Glad you asked. Effective InfoGraphics can easily become viral in your... CONTINUE READING

Top 10 ways to Spot a Retouched Photo

By: Michael Jackness on Sep 28th 2011
Top 10 ways to Spot a Retouched Photo

Nobody is that perfect. Nobody has flawless skin, perfect hair, the perfect shade of white teeth, clothing that fits without a wrinkle in sight… unless it’s a re-touched photo. Now don’t get me wrong, I’m sure Beyonce and Cameron Diaz are absolutely stunning in person, but I am also positive that they have some wrinkles in their clothing, or an occasional pimple that pops up. Professional photo retouchers are trained to virtually erase these flaws while making a photo... CONTINUE READING

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