Top 10 Logo Design Tips (Part One)

By: Matt Cannon on Apr 5th 2013
Top 10 Logo Design Tips (Part One)

A logo can inspire recognition, trust and respect for a product or organization. It’s our duty as a designer to create an amazing iconic logo and a beautiful brand identity to back that up. According to Smashing Magazine, to understand what a logo is, we first must understand what the main purpose of logos are. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. Here are 10 tips to... CONTINUE READING

Arabic Calligraphy in Contemporary Design

By: Rafiq Elmansy on Mar 29th 2013
Arabic Calligraphy in Contemporary Design

Additionally, the calligraphers did not restrict this form of art to paper and leather either; they have extended its usage to become an essential motive of Islamic architecture in Mosques, palaces, and gardens. In order to understand the impact of Arabic calligraphy on modern artists and designers, and find out if it has a significant effect on contemporary designs, we have to go back and briefly learn about how Arabic calligraphy has developed over the last 14 centuries. When... CONTINUE READING

The Art of the Ambigram: An Interview with Nikita Prokhorov

By: Neil Tortorella on Mar 20th 2013
The Art of the Ambigram: An Interview with Nikita Prokhorov

For the uninformed, an ambigram is a word, art form or other symbolic representation, whose elements retain meaning when viewed or interpreted from a different direction, perspective, or orientation. There are various forms of ambigrams including rotational, mirror-image, chain, symbiotograms, 3-D and perceptual shift among others. The earliest known non-natural ambigram dates back to 1893 in works created by artist Peter Newell. Newell published two books of invertible illustrations, in which the picture turns into a different image entirely... CONTINUE READING

Top 5 Business Card Design Mistakes (Part Two)

By: Matt Cannon on Mar 12th 2013
Top 5 Business Card Design Mistakes (Part Two)

Check out Part One if you missed it 6. Handwriting Changes of Contact Information on Old Cards Giving a card to someone with an updated change in handwriting not only destroys and pollutes the design of your card it also shows a lot about your business ethics. People will automatically assume that you procrastinate and “Design New Business Cards” has been lingering on your to-do list for too long. Make sure you have new ones with the new information... CONTINUE READING

Top 5 Business Card Design Mistakes

By: Matt Cannon on Mar 8th 2013
Top 5 Business Card Design Mistakes

1. Too Much Information This isn’t a website, it’s a very small business card meant for networking, not telling your whole life story. Whoever is picking up your business card should immediately be able to find your website, email or phone number without searching for it. 2. Starting a Font War Too many fonts are never a good idea, especially if you are using more generic font choices. Don’t mix between bold, italicized and highly stylized fonts. While I... CONTINUE READING

Business Cards, Illustration and Typography, Oh My

By: Neil Tortorella on Feb 25th 2013
Business Cards, Illustration and Typography, Oh My

Business Cards The days of being locked into the typical 3.5” x 2” horizontal business card are pretty much over. Sure, there’s still a bunch of them out there, but graphic designers have learned to spread their wings and take a few risks when it comes to card design. Vertical designs, die-cuts and embossing are often used to separate a company, independent professional or freelancer from the rest of the pack. Others opt for unique materials, CD business cards... CONTINUE READING

5 Practices for an Effective Business Card Design

By: Matt Cannon on Jan 28th 2013
5 Practices for an Effective Business Card Design

Image is everything. Your business card is a visual representation of you and your entire company. It can have heavy impact on the potential clients decision making process. You must design a card that effectively sells your service as creative, dependable and professional. Here are 5 Practices for an Effective Business Card Design: 5. Give Your Business Personality Before you design your card, make sure you know what it is your business is trying to accomplish. Become the end... CONTINUE READING

Zines and Letterpress: Can there be a Marriage?

By: Jessica Meoni on Jan 15th 2013
Zines and Letterpress: Can there be a Marriage?

Rummaging through my sizeable stack of zines, some appear to be intricate, onerous pieces of artwork, stitched together with diligence and craftsmanship. Yet, other issues appear to be slapped together spontaneously with quick indecipherable words and hastily cut imagery. I wondered about the vast variety and why some artists felt the need to use such a spry style while others stuck with the traditional methods of book binding. Image Caption/Credit: “Inking up the metal type on an old press.”... CONTINUE READING

Pantone Announces 2013 Color of the Year: Pantone® 17-5641 Emerald

By: Nicole Spiegel-Gotsch on Dec 21st 2012
Pantone Announces 2013 Color of the Year: Pantone® 17-5641 Emerald

An exciting announcement for graphic designers, fashionistas and color trend watchers, just in time for the holidays, color authority Pantone announced its color of the year—Pantone® 17-5641 Emerald. If the 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango was perceived as reinvigorating and hopeful then Pantone® 17-5641 Emerald can be seen as a transition to a more introspective, balanced energy. Far from the avocado green popular in the 1970’s, Pantone® 17-5641 Emerald is a deeper color, at once... CONTINUE READING

Christopher Bonanos Explains the Inspiration Behind his New Book, “Instant: The Story of Polaroid”

By: Helena Wilson Beevers on Sep 18th 2012
Christopher Bonanos Explains the Inspiration Behind his New Book, “Instant: The Story of Polaroid”

Christopher Bonanos, a senior editor of New York magazine, has written a book to be released on September 29th 2012, charting the dramatic tale of the Polaroid camera. “Instant: The Story of Polaroid” uncovers the history behind this iconic brand, discussing everything from its rise in popularity and pop-culture status to its later decline into bankruptcy. Created by Edwin Land in 1937, Polaroid was initially developed from a garage workshop. The company flourished and its first instant camera was... CONTINUE READING

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