The Wolf identity was originally designed by Duffy & Partners in 2001. Since then, Sub-Zero has expanded and innovated, so they sought the design expertise of Duffy & Partners to poise their brands for continued future growth. After 20 years, it was time to update the Sub-Zero identity to reflect the product innovations, growth, and advancements of the company. This update also presented an opportunity to make a better visual connection to Sub-Zero’s Wolf line of ovens. Joe Duffy,... CONTINUE READING
Grushka had this to say about his passion for packaging design: “I have always been obsessed with branding and design, and I’ve always been drawn to the food and beverage space. Even as a lawyer, I would occasionally take on freelance work for large and small restaurants and non-profits. Was just the perfect fit for me at the end of the day.” The Creative Process When creating a new package or brand identity, a solid plan of action is... CONTINUE READING
They devote their time and attention to one project and grow to love each one, whether big or small, well-known or unknown. Preliminary Designs The custom typography is hard to miss. Dirks had the following to say about the eye-catching new type: “The final design all had to do with many, many hours of detailing. A well balanced curve is a very hard thing to create.” While the final design was love at first sight for Waylon, there were... CONTINUE READING
ultimately they are all creators bringing their ideas to life. This is the idea behind Adobe’s “I am the New Creative,” campaign. Launched on January 20, “I am the New Creative” celebrates the talent and diversity of this community. As part of the campaign over 40 profiles are featured on a new website powered by Behance. And, over the next few months a new creative will have their work showcased across Adobe’s social media channels, which includes over 100... CONTINUE READING
Caava Design are a multi-disciplinary graphic design studio based in San Diego, California. Established by founder Cody Small, they believe “design is the fundamental tool for helping people connect and communicate effectively”. Before establishing Caava Design Cody Small worked with clients such as Starbucks, World Vision, WD-40 and Westfield. He feels that “simple, functional design enables brands to develop their visual story”. Since setting up the business, branding creations have included work for Whoa Nelly Catering, Arrow Leather Works... CONTINUE READING
Branding and graphic design company Harrison are a multi-disciplinary creative agency, founded by Chris Harrison in 2003. Harrison’s clients and work are widespread and diverse, with their design excellence shining through each project undertaken. Harrison’s focus is to help brands “move forward with inventive ideas”, a notion highlighted within the diversity of their portfolio. Work includes; London Sinfonietta’s annual season brochure, a rebrand for charity English PEN, Natural World Safaris re-design and the 2011 season campaign for the Orchestra... CONTINUE READING
He’s even played the part of himself on the soap opera One Life to Live. I first discovered Chip Kidd’s work in Batman Collected, a book of Batman memorabilia. Designed and written by Kidd, Batman Collected opened with a short anecdote where Kidd was about to buy an overpriced and damaged rubbery Batman logo meant to go on the end of a stick; a “floppy thing”, that Kidd admitted was of dubious actual worth but of substantive value to... CONTINUE READING
Since it started 522,033 ideas have been submitted and 4,735 designs commissioned. Designs are scored by the community, and successful artists will receive payment for their work. Categories on the site include Guys, Girly, Kids and Home & Kitchen. Within each area there is a great variety of bold and vibrant designs to suit every type of customer. They certainly caught our eye here at GraphicDesign.com– we spoke to Threadless to find out a little bit more… Tell us... CONTINUE READING
Little voices have won a number of design awards and have worked for a variety of clients including a recent collaboration with Amy Wilde Photography. We spoke to Little Voices, finding out more about their design journey and this latest branding project… How did your design studio Little Voices begin? Little Voices consists primarily of myself and one other dual photographer/designer when necessary, but others have been called in for their expertise when needed. It primarily began, as a... CONTINUE READING
Jaymie was approached by Starbucks Canada recently, who asked her to design murals to be displayed across certain areas of Toronto. After seeing the designer’s work on Behance.net, these striking images caught our eye. We spoke to Jaymie, asking about her graphic design career so far and the story behind the Starbucks campaign… At what point did you become interested in graphic design? I got into graphic design in a sort of a round about way. In high school... CONTINUE READING
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