Louise Fili started work after college as the art director at Pantheon Books, creating beautiful and distinctive book jacket design. She went on to launch Louise Fili Ltd., a graphic design studio which has created some of the most recognizable logos and packaging designs in the last twenty years: the Tiffany monogram, the Good Housekeeping seal, and perhaps most infamously, the Hanky Panky logo. Her work is easily identified by its sophistication and elegance, so it’s no surprise that... CONTINUE READING
Finding the Right Designer for the Job: Tips for Writing a Good Job Post from The Creative Group (Poll Article)
The topic of job descriptions came up in conversation with some colleagues the other day. Frequently cited was frustration with overly broad or ambitious job descriptions that read like an employer wish list of skills and expertise rather than an accurate picture of actual needs. Graphic design seems like an area where this is especially prevalent, perhaps owing to the many forms of design practice. While some may argue on the side of that being a valid recruitment approach... CONTINUE READING
Social Media Consultant and Trainer Steve Nicholls talks to GraphicDesign.com about the importance of social media in a Graphic Designer’s world. Steve Nicholls is the author of the best-selling book “Social Media in Business” and has implemented advanced Internet applications for leading organizations. He grows client revenue dollars by millions with his effective social media training. As a pioneer in social media for business, Steve Nicholls moves companies from stuck to success in social media, starting with his firm... CONTINUE READING
As seen on Art of the Menu, J.B Chaykowsky has designed spectacular new branding for Taco Joint. J.B.Chaykowsky describes himself as a “multi-disciplinary designer”, whose expertise lies in branding, both in terms of environment and experience. The man behind numerous exciting projects, all of which are referred to in his blog, is also responsible for the re-branding of Taco Joint. This is a mission of which Art of the Menu proclaim “with a fun, handmade aesthetic and exclamation points... CONTINUE READING
Denise Bosler is a professor of communication design at Kutztown University in Pennsylvania. She is an accomplished graphic designer and illustrator specializing in strategic branding, identity, custom typography and packaging. GraphicDesign.com had the pleasure of asking Denise some questions about her new book “Mastering Type: The Essential Guide to Typography for Print and Web Design“. For eight years now Denise has been teaching typography and graphic design classes at Kutztown University and it seems that by generating her own... CONTINUE READING
You think you know a typeface: just when I thought I’d seen every possible use of Archer, from software to oatmeal logos, I find myself walking past the bookstore and I realize that it’s made an appearance on E L James’ S&M bestseller Fifty Shades of Grey. While not exactly graphic design news, this was weird for me, and I think it’s weird for other designers. Archer is the typeface that we use for the fun projects, the ones... CONTINUE READING
Who hasn’t ever hit a creative slump or hit that extraordinarily rough, occasionally ego bruising, patch of writer’s/artist’s/musician’s block where you find yourself face-to-face with a project thinking to yourself “okay, now what”? The question is, how to get out of it. That was the question Alex Cornell an accomplished designer and musician himself, posed to other leading creatives, such as graphic designers Nicolas Felton and Tom Muller, painter and erotic artist Audrey Kawasaki, legendary typographer Erik Spiekermann and... CONTINUE READING
Sappi Ideas That Matter: 2012 Judging Panel and Talk with Four-Time Grant Recipient Doug Hebert on “Designing from the Heart”
Speaking with self described “inspiration junkie” and four-time Sappi Ideas that Matter recipient Doug Hebert, Principal, Design Director, Savage, two things are evident—his passion for cause-driven projects and the critical role that Sappi Ideas that Matter has played in making them happen. Founded on the idea that the power of design can be harnessed for social good and started over a decade ago, Sappi’s Ideas that Matter competition is “an annual, innovative grant program that provides monetary support to... CONTINUE READING
Last month was the first annual GreatGoogaMooga festival, a foodie’s paradise, or “theme park” of New York’s most renowned culinary creators. The festival included food from the biggest, most: Blue Ribbon, Craft, The Spotted Pig, Tia Pol, Luke’s Lobster, Porchetta, Frankies 457 Spuntino, Crif Dogs, etc. (Source) There were also an abundance of live bands including The Roots and Hall & Oats as the headliners each day. I must say I’ve never been to a concert where so many... CONTINUE READING
Q&A with Austin McGhie, president of the Strategy Group at Sterling Brands and author of the newly released, BRAND is a Four Letter Word. Q. What has been the biggest shift in marketing in recent times? A. This one’s easy. The biggest shift in marketing has been the biggest shift in our lives in general: the Internet. Not that many years ago, marketing was understood to be a fairly one-way process. You tried to hammer home your messages and... CONTINUE READING
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