Q&A with Austin McGhie, president of the Strategy Group at Sterling Brands and author of the newly released, BRAND is a Four Letter Word. Q. What has been the biggest shift in marketing in recent times? A. This one’s easy. The biggest shift in marketing has been the biggest shift in our lives in general: the Internet. Not that many years ago, marketing was understood to be a fairly one-way process. You tried to hammer home your messages and... CONTINUE READING
Sure, there are perks to freelance life like flexible hours and the ability to work from home, but ask any honest independent creative professional and they’ll tell you there are downsides too. One of the biggest? Less daily opportunities for collaboration and interaction with like-minded peers, something The Oatmeal creator Matthew Inman comically captures in “Why Working from Home is both Awesome and Horrible” Recognizing this, a growing number of co-working spaces have emerged worldwide with 537 in the... CONTINUE READING
One of the largest sites offering WordPress themes is Elegant Themes. With nearly 100 themes created to date, Elegant Themes takes the approach that “less than more.” Rather than pack each WordPress theme with flashy graphics, superfluous features, and content on top of content, Elegant Themes keeps its designs clean and, well, “elegant.” The site sells to customers and developers using a yearly subscription model. GraphicDesign caught up with Elegant Themes founder and designer Nick Roach, who shared his... CONTINUE READING
While some of the initial uproar may have died down, the topic of crowdsourced design continues to be a lightning rod issue for the industry. Recently, one of the largest design crowdsourcing sites, 99designs held a contest for their own homepage redesign, presenting an opportunity to revisit the controversial topic. I spoke with Patrick Llewellyn, CEO, 99designs and Debbie Millman, President of the design division at Sterling Brands and President Emeritus of AIGA, the largest professional association for design,... CONTINUE READING
The word “resume” has been known to strike fear in the heart of many a creative (including yours truly), and while advice on best practices abound online, much of it is geared towards more traditional industries, outdated or both. So, where is a creative to turn? Earlier this month creative staffing agency The Creative Group released a survey providing a measure of guidance sure to help alleviate some of our collective resume writing angst. The survey showed that almost... CONTINUE READING
Another busy weekday afternoon in New York City. Hurriedly walking past what at first glance appears to be another plywood construction panel I stopped midway and turned around. What I had thought was just another temporary façade, upon closer inspection revealed itself as art in progress. Or, rather an artistic intervention called Color Splash, part of a larger project Kaavya Jayapratap calls Urban Speed Bumps which are intended to encourage people to slow down, stop and enjoy the moment... CONTINUE READING
Earlier this month, in an article on Sappi’s Standard No. 5 event in NYC I promised you more about 826 National, a phenomenal non-profit organization providing students aged 6-18 with after-school tutoring, field trips, in-school projects and other programs centered around writing, creativity, and from a student perspective most important—fun. When I learned of 826 National I was impressed not only by their mission but by the clear role graphic design plays in the organization, most visibly in their... CONTINUE READING
Portfolio review—two words capable of striking fear into the hearts of artists and designers everywhere. It can be one of the most valuable exercises for creatives to undergo but many of us dread it. Not only is there critique of the work, but the actual presentation of the work itself. Digital, print, both? How many pieces? What to include, what to leave out? Underlying it all is the fact that portfolio review is typically done in an academic or... CONTINUE READING
Showing that things can be better the second time around, WantedDesign NYC returns to New York City May 18–21, 2012. Through a series of exhibits, workshops, conversations, student contests and more this second edition of the three-day event focusing on architecture, industrial, product and interior design, promises to delight and inspire. Additionally, this year marks the introduction of a transatlantic “Design Students Challenge” where students from six participating schools from the United States and France will have three days... CONTINUE READING
If you’re looking for some good news to start your week then look no further! As a follow up to our article “Skills Designers Need Now” we asked Donna Farrugia, executive director of well known and highly regarded staffing agency The Creative Group to weigh in on graphic design hiring trends and positions in demand for 2012, as well as new portfolio and résumé standards. In addition to answering our questions, Donna, who manages operations for the firm’s locations... CONTINUE READING
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The Californian artist has created a series of these pencil drawn illustrations. Each one is drawn around the purposely placed coffee stain and they became so popular that Asmann now has prints of some...
It brings brightly colored pianos to the parks and public spaces of NYC’s five boroughs for anyone and everyone to play. It is the world’s largest annual street piano installation and it is back...
Although according to the Guardian there is no roll-out date yet for this wonderful new passport, Neue Design Studio are now working with Norway’s National Police Directorate to implement passport security requirements. The Norwegian...