Studio Swine Explain the Modernist Influence Behind their Sao Paulo Design Collection

By: Helena Wilson Beevers on Aug 28th 2013
Studio Swine Explain the Modernist Influence Behind their Sao Paulo Design Collection

Based in London and Sao Paulo, Studio Swine has worked with an array of high profile brands including Veuve Clicquot and Droog. They have also exhibited at the Barbican and the V&A, as well as appearing at New York and London Fashion Week. In addition, Studio Swine recently received international acclaim with awards such as the Gold Prize at BIO23 Biennale of Design Slovenia and recently being nominated for Designs of the Year Award 2013 at the Design Museum... CONTINUE READING

7 Deadly Typeface Usage “Sins”

By: Rafiq Elmansy on Aug 26th 2013
7 Deadly Typeface Usage "Sins”

In a previous series of articles, I tried to shed light on the two main typeface scripts in human history, which are the Latin scripts and the Arabic calligraphy scripts: Creative Examples of Calligraphy Art Arabic Calligraphy in Contemporary Design Along with this long history, typeface is the initial and most important visual element in your design that delivers the design message to the audience. Unlike the other visual elements in a design, typefaces are used to visualize the... CONTINUE READING

Presentation Tips for Graphic Designers – Part One: The Employment Interview

By: Neil Tortorella on Aug 23rd 2013
Presentation Tips for Graphic Designers – Part One: The Employment Interview

Presentations go by several names – the dog and pony show; the pitch; the presentation. They’re a necessary evil that can strike fear even into the hearts of many seasoned pros, let alone novices. Mush mouth, failed equipment or software, questions you didn’t anticipate, a hostile audience. They can all come into play during a pitch … and you’d better be ready. As mentioned, there are typically three types of presentations for graphic designers: • The employment interview •... CONTINUE READING

Cody Petts Discusses the Concept Behind his Striking Pine Typeface

By: Helena Wilson Beevers on Aug 15th 2013
Cody Petts Discusses the Concept Behind his Striking Pine Typeface

In addition to Pine, Cody’s other work includes a musical identity tribute to Eric Church, a ‘Tabasco Dynamo Sauce’ packaging project and a Palace Theater re-brand proposal. After checking out Cody’s portfolio on we wanted to find out more about this upcoming creative, asking in particular about any advice he has for other design students… You are a student at the University of Wisconsin Stout in the Multimedia Design program- when did you first become interested in design?... CONTINUE READING

Aesthetics: A Memoir – Ivan Brunetti

By: Evan Johnston on Aug 12th 2013
Aesthetics: A Memoir - Ivan Brunetti

In four paragraphs, and in a book about cartooning, Brunetti then carefully detailed how to properly prepare spaghetti aglio e oglio. It tells you a lot about Ivan Brunetti; his Italian heritage, his belief in technique and form, his appreciation of simplicity. Above all, that last part is what makes Brunetti as much a graphic designer as a cartoonist. As he notes in the introduction to Aesthetics, his latest book, in his native Italian, “The word disegno literally meant... CONTINUE READING

Lockstep Studio Introduce New Advertising Concept, “Say I Love You”

By: Helena Wilson Beevers on Aug 5th 2013
Lockstep Studio Introduce New Advertising Concept, “Say I Love You”

Using Kickstarter to raise support for their campaign, Lockstep need to raise sufficient funds before Wednesday September 4th in order to go ahead with the ads. An array of positive messages make up the design mission including “Say I Love You”, “Enjoy The Park” and “Grow The Good”. Here at we were intrigued to find out more about this innovative initative, putting our questions to Lockstep studio… “Say I Love You” is an innovative take on the world... CONTINUE READING

Nevada Boosts Tourism Effort With Brand Refresh

By: Matt Cannon on Aug 2nd 2013
Nevada Boosts Tourism Effort With Brand Refresh

The brand is currently being brought to life by the NCOT during its summer integrated marketing campaign across various multi-media platforms including a new website, new travel app and new advertising. Efforts will focus on adults ages 25 – 54 who are interested in active vacations, as well as young families. (Press Release) Designed by Y&R, a culture driven marketing company, the new logo is all caps and bold. The only thing that remains from the previous design is... CONTINUE READING

The Delicate Art of Saying No

By: Neil Tortorella on Jul 31st 2013
The Delicate Art of Saying No

When you’re out hunting down work because the well is drying up, it’s tempting to take on whatever comes through the door, rings the phone or chimes the inbox. There are loads of reasons to take on a job you probably should have passed up. Here are just a few: • The fridge is empty • The landlord’s knocking on your door • Creditors are calling to say, “hi” • You go to your car only to see Guido... CONTINUE READING

Creative Package Design Ideas

By: Rafiq Elmansy on Jul 29th 2013
Creative Package Design Ideas

Furthermore, creative package designs attract customers to check out the products and pick them up from the store shelves. While there are many competing products in the market, a unique package design can make your product stand out from the crowd, especially when this unique design is supported by creative functionality and sustainable analytics for a better customer experience. Before you start with product package design, you have to keep in mind a few aspects that will significantly affect... CONTINUE READING

Finding Your Freelance Niche

By: Neil Tortorella on Jul 26th 2013
Finding Your Freelance Niche

Niche noun, adjective, verb, niched, nich•ing noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. 4. Ecology – the position or function of an organism in a community of plants and animals. adjective 5. pertaining... CONTINUE READING

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