First opened in 1975 as a fun Dallas burger joint, Chili’s restaurant has become a standard amongst popular American restaurant chains. The franchise has begun to unveil a newly redesigned iconic chili pepper logo and new restaurant interior designs. The new mark, designed by San Francisco based Tesser, is a redesign of the previous Chili icon with a slick new Sari typeface for the letter S. The origins of FF Sari date back to 1983 when Hans Reichel made... CONTINUE READING
This year our readers voted “Striving too far from the original design and concepts” as the choice for corporate rebrand failure. It was also said that a “logo that has an awkward or bad wordmark” could be harmful to the brand. Please keep in mind while reading that this is an opinionated piece. After reading let us know what your top 5 worst rebrands of 2012 are! 5. Chuck E. Cheese’s GraphicDesign.com Source The Chuck E. Cheese’s franchise rolled... CONTINUE READING
Good news for designers and marketers in 2013, in recently released hiring data from creative staffing agency The Creative Group shows that 33 percent of respondents surveyed reported that “they are looking to fill design or marketing roles in the first quarter of 2013”. The data gathered from a survey including more than 500 advertising and marketing professionals in the United States also showed that advertising executives made up a larger proportion of those intending to hire—51 percent versus... CONTINUE READING
Jessica Meoni is a graduate student and in-house graphic designer in the Marketing & Communications Department at Marywood University in Scranton, Pennsylvania. With an eye for color, type, and marketing solutions, Jessica is effective and flexible in creating promotional designs. Her philosophy correlates the tangibility of analog practices such as developing film to modern-day practices such as utilizing Adobe Illustrator. Thus, her outlook relies heavily on learning traditional methods of design first before venturing into more digitized techniques. Primarily,... CONTINUE READING
The objective of rebranding is to influence a customer’s perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. Sometimes it’s done so right that we forget the old brand even existed or don’t even miss it at all. The new mark fits in with culture and gives us the feeling that the brand is persistently pushing into the future while promoting great design. Please keep in... CONTINUE READING
Monday, January 7th marks the end of the Quay Brothers exhibit Quay Brothers: On Deciphering the Pharmacist’s Prescription for Lip-Reading Puppets at the Museum of Modern Art (MoMA) previously reviewed here. But apropos of the proverb “every ending is a new beginning” the exhibition will culminate in the United States premiere of the Quay Brothers’ new film, The Metamorphosis by Franz Kafka. Spanning multiple disciplines including animation, graphic design, illustration and film, the Quays work has a surreal, dreamlike... CONTINUE READING
As we move from 2012 into 2013, it seems to be an appropriate time for reflection. What were the top design books and trends for the year? Let’s have a peek. Each year, logo design trends abound and 2012 was no different. LogoLounge.com provided some insights as to what designers were up to this past year. Report author and LogoLounge frontman, Bill Gardner, had this to say. “There’s plenty to be learned here, but you need to be looking... CONTINUE READING
32,000 new logos from around the world were studied to compile LogoLounge’s 2012 logo design trend report. The true benefit of studying logo designs and trends is that they consistently classify the path for the present and for the future. Once you see the direction these start to take, you start to understand their flow and rapidity and eventually you may get a glimpse of what’s to come. Here are our picks from that list for the top 5... CONTINUE READING
Swansea Metropolitan University is hosting the AOI Images 36 Best of Illustration Exhibition next January as part of the Images 36 tour. The exhibition coincides with the second Varoomlab symposium, entitled “Spatialising Illustration” which also takes place on the campus. The AOI Images 36 Best of British Illustration Exhibition is hosted by the Swansea Metropolitan General Illustration BA (Hons) and will run for six weeks from 11th January to 14th February 2013. “Images” is the flagship programme for the... CONTINUE READING
An exciting announcement for graphic designers, fashionistas and color trend watchers, just in time for the holidays, color authority Pantone announced its color of the year—Pantone® 17-5641 Emerald. If the 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango was perceived as reinvigorating and hopeful then Pantone® 17-5641 Emerald can be seen as a transition to a more introspective, balanced energy. Far from the avocado green popular in the 1970’s, Pantone® 17-5641 Emerald is a deeper color, at once... CONTINUE READING
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These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed...
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First up we have Gabriel Picolo’s doodle project. Every day for the 365 days he will draw a doodle. It is an attempt to stop procrastinating and so everyday in his notebook he will...