Nike, arguably the most successful name in global sportswear, has launched an exhibition chronicling the past 30 years or so, entitled the ‘Nike Logo Project’. Showcasing the brand’s numerous, evolving, logos, the Sole Movement team introduce this, an exhibit that allows you to delve into the archive of a complete design history. Having operated under several different logos from the past to present day, the chance to observe these genres means you can get a feel for the classics... CONTINUE READING
What is this logo called love? Can too much love be a problem? Apparently for the State of New York it is. And it is the concept of love that is on the line. The rationale for changing New York’s iconic tourism campaign was put forth by Governor Andrew Cuomo as, “Other states have been more aggressive in attracting tourism than New York. We were the best and we were the first, but somewhere along the way we lost... CONTINUE READING
London based typographic designer Dalton Maag has set up an exciting new font for Nokia that works globally and across any language. ‘Nokia Pure’ is part of the rebranding process of the Finnish company that amassed more than $48 billion in revenue in 2011. Despite this, due to the vast competition in what has become the world of the smartphone, Nokia’s market shares have in fact diminished. Therefore, this unique selling point is seen as the breakthrough needed to... CONTINUE READING
Lifetime Network, a channel largely dedicated to targeting the everyday women’s lifestyle has introduced a new brand identity and tagline. Lifetime’s Tim Nolan, Senior President of Marketing took on the project. The effort was also assisted by Leroy + Clarkson, headed by Creative Director Daniele Fries. Building upon his experience as a partner and creative director of Eyeballnyc, where he helped to pioneer the boutique motion design industry, Daniel Fries continues to dimensionalize the brand experience with L+C. By... CONTINUE READING
What do a Graphic Designer in Karachi, Pakistan, a photographer in Treviso, Italy, an Illustrator in Bogota, Colombia and an Art Director in Montreal, Canada all have in common? They represent just a portion of the 4,000 creatives worldwide to participate in Behance Portfolio Review week kicked off at Grind NYC on Tuesday, May 15. The event turnout was just one remarkable aspect of the event series described by Sarah Rapp, Behance Community Manager as being “designed to help... CONTINUE READING
I remember an old Mad Magazine spoof of the auto companies that included the line, “Build me a car that I can af-FORD.” Well as it turns out, Ford, the only one of the Big-Three American automakers to avoid the government bailout, put its trust in the company’s logo. According to the New York Times, “Ford put up its logo, headquarters, factories and other assets to qualify for $23.5 billion in loans that helped it survive the recession without... CONTINUE READING
David has more than 20 years experience providing conceptual direction for Fortune 500 companies and serves as a consultant to leaders and marketing executives of small and medium businesses. Langton Cherubino Group is a communications design firm, based in NYC, dedicated to improving the way that businesses and their audiences interact. Its visual, messaging, and interactive solutions provide the visual intelligence needed to inform and captivate and have served some of the best-known names in health care, finance, business... CONTINUE READING
From products and packaging to printed materials and digital interfaces, graphic design permeates every day life. Since the advent of desktop publishing not only have graphic designer’s roles expanded, but the types of work that fall under the umbrella of graphic design have as well. Current technologies continue to impact design in new and often unexpected ways, hence the organizing theme of “Graphic Design—Now in Production” focusing on “recent innovations in the ways designers work.” Arriving just in time... CONTINUE READING
Interactive Things have published a set of the best tools for data visualization, on their site, Data Visualization. Datavisualization.ch is published, built and maintained by Interactive Things, a design and technology studio located in Zürich, Switzerland. Interactive Things provide User Experience, Interaction Design and Data Visualization services for a range of clients including work for educational institutes, NGOs, personal finance services, telecommunication companies and international banks. Author of the collected resource post, Benjamin Wiederkehr is UX & Production Lead... CONTINUE READING
UK designer Roy McCarthy has developed an alternative Olympics brand, intended for people to celebrate the Games in their own environment. McCarthy was inspired by an interview on the BBC’s Andrew Marr show last weekend in the UK, during which Lord Coe was questioned about legislation around the use of the London 2012 branding. Coe’s remarks were later quoted by Owen Gibson in The Guardian, saying that the legislation was essential “in protecting the sponsors who come to the... CONTINUE READING
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Last Updated Apr 19, 2014 10:26 am EST
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These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed...
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First up we have Gabriel Picolo’s doodle project. Every day for the 365 days he will draw a doodle. It is an attempt to stop procrastinating and so everyday in his notebook he will...