The GreatGoogaMooga: Branding a Foodie’s Paradise

By: Matt Cannon on Jun 19th 2012
The GreatGoogaMooga: Branding a Foodie’s Paradise

Last month was the first annual GreatGoogaMooga festival, a foodie’s paradise, or “theme park” of New York’s most renowned culinary creators. The festival included food from the biggest, most: Blue Ribbon, Craft, The Spotted Pig, Tia Pol, Luke’s Lobster, Porchetta, Frankies 457 Spuntino, Crif Dogs, etc. (Source) There were also an abundance of live bands including The Roots and Hall & Oats as the headliners each day. I must say I’ve never been to a concert where so many... CONTINUE READING

Daybreak

By: Jo Gifford on Jun 15th 2012
Daybreak

AT&T presents Daybreak, an online initiative created with the help of BBDO New York and producer Tim Kring. Designed to showcase five online films, www.daybreak2012.com uses this cinematic series to provide a new experience for viewers, telling a story via a variety of multimedia techniques. In addition to the five films, two websites and a smartphone app allow exploration of this exciting and elaborate journey. The multi-layered depiction tells the story of a dodecahedron which is a 12 sided... CONTINUE READING

DayLife: Urban Revitalization by Design

By: Nicole Spiegel-Gotsch on Jun 15th 2012
DayLife: Urban Revitalization by Design

On an otherwise ordinary Sunday in June an amazing transformation took place in the three blocks surrounding Orchard Street on New York City’s Lower East Side. DayLife, an environmental design project resulting from a collaboration between DesigNYC, DUB-studios and the Lower East Side Business Improvement District (LES BID) in cooperation with students from the School of Visual Arts (SVA) Impact! Design for Social Change program turned the neighborhood known variously for its rich history as an immigrant neighborhood and... CONTINUE READING

Six Essential Artists and A Lot of Tequila

By: Evan Johnston on Jun 15th 2012
Six Essential Artists and A Lot of Tequila

It’s the unveiling of 1800 Tequila’s Essential Artists Series for 2012—which in previous years has featured artists such as Gary Baseman and Yuko Shimizu— and the designs are dark. Comic-book, tattoo, and graffiti-inspired graphics play off of black backgrounds in smokey shades of blue, gold, and crimson through a glass bottle of 80-proof tequila. It’s hard to pick just one to look at, each one is fighting for your attention. They’re a total departure from the respectable if stolid... CONTINUE READING

BRAND is a Four Letter Word, the New Book Written by Austin McGhie, is Now Available Both in Bookstores and Online

By: Jo Gifford on Jun 14th 2012
BRAND is a Four Letter Word, the New Book Written by Austin McGhie, is Now Available Both in Bookstores and Online

McGhie holds the belief that every marketing problem or opportunity can be framed as a positioning exercise, and his new book BRAND is a Four Letter Word: Positioning and The Real Art of Marketing covers such topics as “What the Hell is a Brand Anyway?”, “Brand Architecture – A Positioning Puzzle” and “Advertising – And the Need for Radical Re-engineering”. McGhie discusses what the word “brand” means in our current society, and gives advice on how to create your... CONTINUE READING

Ted Leonhardt Joins GraphicDesign.com as a Featured Writer

By: GD Staff on Jun 13th 2012
Ted Leonhardt Joins GraphicDesign.com as a Featured Writer

Ted Leonhardt, who cofounded the brand design firm The Leonhardt Group (TLG) in 1985, with his wife and partner Carolyn Leonhardt, sold the company in 1999, when it had reached $10 million in annual sales and a staff of 50. Clients included: Microsoft, Nissan, Charles Schwab, Nordstrom, Washington Mutual, Electronic Arts, Apple, XO Communications, Boeing and Weyerhaeuser. TLG became part of Cordiant Communications Group, in 2000. Ted and Carolyn moved to Europe where Ted served Cordiant’s design and branding... CONTINUE READING

Calling All Freelancers: Are You a Part of the Unpaid Wages Epidemic? (Poll Question)

By: Matt Cannon on Jun 12th 2012
Calling All Freelancers: Are You a Part of the Unpaid Wages Epidemic? (Poll Question)

A large majority of Graphic and Web Designers are Independent Contractors and most of us have experienced late invoices and many of us have had the unpleasant experience of an unpaid and completely neglected invoice. This is an epidemic affecting our industry and for years it seems like it has been falling through the cracks of the judicial system. According to the US Census, 10.3 Million Independent Contractors took up the work force in 2010. Last year, almost half... CONTINUE READING

PantoneLIVE Unveiled at Joint Event Between Advertising Production Club of New York and the Art Director’s Club

By: Nicole Spiegel-Gotsch on Jun 11th 2012
PantoneLIVE Unveiled at Joint Event Between Advertising Production Club of New York and the Art Director’s Club

Thursday night Pantone® unveiled the recent addition to their color management arsenal at the Art Director’s Club in New York, PantoneLIVE™, “a cloud-based color service that provides instant access to essential brand color standards.” Held by the Advertising Production Club of New York in conjunction with the Art Director’s Club, the event marked a first time partnership for the two organizations. New APC President George Ashbrook said, “The APC are excited and privileged to collaborate with another of New... CONTINUE READING

Telemundo’s New Logo is Big, Red and Bonito

By: Matt Cannon on Jun 8th 2012
Telemundo’s New Logo is Big, Red and Bonito

Telemundo Media, the fastest growing broadcast network in primetime among adults 18-49, according to Nielsen, today announced its 2012-2013 programming lineup, with more than 800 hours of original content, increasing the network’s original programming slate by nearly 40 percent. The network’s new programming increase includes six telenovelas, two daytime shows and a reality competition. Telemundo backed up these new changes with a launch of its new branding campaign for the fall and unveiled a new logo capturing the essence... CONTINUE READING

Ray Bradbury

By: Jo Gifford on Jun 8th 2012
Ray Bradbury

Ray Bradbury, the accomplished literary author, died yesterday morning in Los Angeles, at the age of 91. One of America’s most admired writers, Bradbury penned many well-known titles including The Martian Chronicles, Fahrenheit 451 and Something Wicked This Way Comes. As Bradbury’s grandson recounts to io9, “His legacy lives on in his monumental body of books, film, television and theater, but more importantly, in the minds and hearts of anyone who read him, because to read him was to... CONTINUE READING

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