David Hong, owner and founder of Pneuma Design, is a motion graphics and visual effects artist with 9 years of experience in the industry. He believes stories have the power to carry a brand’s message in a clear, consistent, and compelling manner. Stories not only drive brand distinction, but also provide a means for a company to engage its employees and electrify audiences. Whether he’s crafting a show package, rebranding a network, or building a startup, the brand story... CONTINUE READING
In a bustling city like New York, the challenge isn’t finding something to do but rather deciding from a multitude of possibilities. Fortunately for us, NYC Creative Week makes it easy by providing a full week of chances for participation. Started in 2009 by The One Club, a non profit organization whose mission is to “champion and promote excellence in advertising and design in all forms,” and proclaimed an annual city-wide event by the Office of the Mayor of... CONTINUE READING
The Adani Group started in 1988, as a commodity-trading firm. Today, it has grown to become one of India’s leading business houses, with operations in Australia and Indonesia and ambitious plans for international expansion. In the financial year 2011-12, the group’s revenue will exceed $7 billion. The board believes that the Group is now of a scale where it needs to manage its brand actively and professionally to prepare for the future. As a first step, Adani appointed Wolff... CONTINUE READING
On a slightly overcast yet sunny Wednesday morning I made my way from Hoboken, to Paul Robeson Center at Rutgers University Newark campus for an all day affair called Create a Place: Art Builds Communities, a Creative Placemaking Conference organized by Arts Build Communities. Before going into detail about what Creative Placemaking is, and what made the conference such a worthwhile experience let me share some words from Newark mayor Cory A. Booker’s welcome address on the importance of... CONTINUE READING
Japanese agency SET have created designer QR codes, pushing the boundaries of Quick Response Technology to involve purposeful design and creativity. A Tokyo based creative agency, SET “specializes in unique marketing solutions that combine graphic design and technology.” (via SET). Client Folli Follie Japan commissioned SET to produce a designer QR code to be showcased at their flagship store in the Tokyo suburb of Aoyama. The first time a designer QR code has been placed in a store window,... CONTINUE READING
Even across the pond in the U.K., lack of funding for school programs is a common dilemma, one for which University of Creative Arts students, Charlotte Hugh and Danny Pallett derived an uncommon solution they appropriately named The Pitch. Conceived as a fundraiser for their third year class’ degree show, and cleverly evoking the competitive and collaborative aspects of both advertising and sports, “The Pitch” brought together teams of students, graduates and advertising agency folks in a football tournament... CONTINUE READING
Taschen publishes Mid-Century Ads: Advertising from the Mad Men Era, a 2 volume set of advertising from the 50’s and 60’s. The set comes as 2 hardback books in a slipcase, published in a multilingual edition with English, German and French translations. With the third series of Mad Men starting on Sky One, the release captures the renaissance spirit of mid-century advertising and celebrates the era of advertising that saw great leaps in process and thinking. This set is... CONTINUE READING
Kelly is the Boston Team Manager of Vitamin T – a new division of Aquent, the largest creative talent agency in the world. As a tenured Agent and Talent Recruiter with 10 years of making great connections happen, Kelly is an advocate, a matchmaker, a bundle of energy, a storyteller – and most importantly a relationship builder. Prior to joining Vitamin T/Aquent, Kelly finished her Master’s of Science in International Relations and Comparative Politics and contributed as an author... CONTINUE READING
Last week I was fortunate to attend Sappi’s The Standard 5: Special Effects event presenting the newest edition of The Standard (Enlarged Cover Photo to Left), a resource for designers and printers. A packed house greeted me at SVA Theater as the buzz of conversation overflowed out onto the street through the open theater doors and passing New Yorkers paused mid stride to peer in and try to catch a glimpse inside. Held partly as a benefit for 826... CONTINUE READING
US Speedskating is a non-profit organization recognized by the United States Olympic Committee and the International Skating Union as the governing body for the sport of speedskating in the United States. Its mission is to be one of the premier speed skating organizations in the world through excellence in leadership, development and performance. To date, US Speedskating has won 85 Olympic medals, making it the most successful winter sport in the U.S. In addition to its elite programs, US... CONTINUE READING
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