First established in 1877 as a trademark for a breakfast cereal, Quaker Oats has been providing classic consistent to America and other areas of the world for over 130 years. Quaker Oats today offers a variety of products ranging from rice crackers to granola bars to oatmeal. There are more than 40 sub-brands under their name. No courtesy of a press release on this one or any information, Quaker Oats has recycled through two new logo redesigns in the... CONTINUE READING
British car manufacturers Jaguar have revealed a new identity and advertising campaign in collaboration with Spark 44, the US-based communications agency part-owned by Jaguar Land Rover. With changes to the “leaper” and “growler” symbols and a custom typeface, the new identity is the biggest shake-up to the company’s branding for forty years. Adrian Hallmark, Global Brand Director at Jaguar, says this of the campaign: “Our refreshed corporate image and the new global marketing campaign both underline the confidence we... CONTINUE READING
Less than 24 hours ago Apple® announced the release of it’s third generation iPad. As reported by Mashable, the announcement was made at an Apple Special Event held at Yerba Buena Center for the Arts in San Francisco. The latest addition to Apple’s family of tablets, simply called “the new iPad,” was introduced by Apple CEO, Tim Cook as being part of a “post PC world” where “The PC is no longer the center of the digital world but... CONTINUE READING
A new magazine has been launched that focuses on the human side of designers who create online interfaces. Offscreen, which is designed to be collectible, is the brainchild of German-born, Melbourne-based web designer Kai Brach. The project was initially put on creative funding site Kickstarter but unfortunately didn’t meet its funding goal. Luckily Kai didn’t let that stop him from bringing the first issue to life. The first issue contains a whole host of interviews with well-known creative names... CONTINUE READING
It has been an exciting couple of weeks here at GraphicDesign.com! The GraphicDesign.com Advisory Board is coming on amazingly well. With an enthusiastic team of people and with them coming from different areas of expertise it’s time for us to start the listening. You will have noticed on this blog that we recently introduced a few of our newest board members including Debbie Millman, kHyal, Ilise Benun, Karl Heine, Von Glitschka and Ilene Strizver. Now with over 20 members... CONTINUE READING
JC Penney was originally started by James Cash Penney in 1902, when it was first opened as a dry-goods store named “The Golden Rule” in Kemmerer, Wyoming. Today, the company is a publicly traded company consisting of over 11,000 department stores spread out across The United States and Puerto-Rico, predominantly in Shopping Malls. Providing customers with middle-class merchandise and affordable items without the high-end brand influence. Many of the brands inside JC Penny are internally designed and produced. They... CONTINUE READING
Marina Willer has been announced as the first female partner to join the London branch of Pentagram, the international design agency run by a collection of friends across the world. Marina, currently working as creative director at Wolff Olins, becomes the 18th partner at the company and will be taking up her new post in April. A Royal College of Art alumnus, Marina was born in Brazil and has a varied design portfolio behind her that includes heading up... CONTINUE READING
When students at Kansas University (KU) realized demand for quality design services on campus, they proposed an enterprising solution—a student run design center. According to The University Daily Kansan, “Student Senate president Libby Johnson and vice president Gabe Bliss pitched the idea” for the Student Design Center after learning that student organizations were having a hard time effectively communicating to the larger student population. Thus the KU Student Design Center was born. The center, which “serves as a creative... CONTINUE READING
ABSOLUT Vodka’s most recent collaboration is with Jamie Hewlett, of the Gorillaz, who has designed a London-inspired bottle for the brand. This collaboration is the latest in a long line of creative collaborations by ABSOLUT, who for 30 years has collaborated with the a diverse range of creatives such as icons Andy Warhol and Damien Hirst to Lenny Kravitz and Versace. This latest limited edition bottle by Hewlett is entitled the “ABSOLUT London’. The bottle depicts characters who are... CONTINUE READING
Design agency Pentagram have created the new logo and identity for the International Design Alliance Congress, merging together silhouettes of six continents to create a new form. The IDA Congress takes place every two years, and the 2013 event will take place in Istanbul, Turkey. The concept of the new identity is around the idea of “an artistic restructuring of Pangaea”, the theory of an “entire earth” where, millions of years ago, all the world’s continents existed as a... CONTINUE READING
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Although according to the Guardian there is no roll-out date yet for this wonderful new passport, Neue Design Studio are now working with Norway’s National Police Directorate to implement passport security requirements. The Norwegian...
The new venture includes chapters on home, decor, recipes and crafts, beautifully illustrated by Paula Mills and David Alcock. Louise Searle from Orca Publications explains, “We kept to the same style as the first...
Interview with Sophia Augusta: Detailing the intricate illustrations of new travel book, The Street Food Journal
London based creative Sophia Augusta illustrated the book, depicting different kinds of street food and putting her own statement stamp on the drawings featured. Pictures are simple and intricate, a stylish design combination. Here...