Tobias Hall is a freelance illustrator, letterer, designer and mural artist who also works closely with UK restaurant chain Zizzi as their in-house designer and art director. Since graduating in 2010, Tobias Hall’s impressive portfolio includes lettering for The Sun newspaper’s TV Magazine and a mural for the newly refurbished Holiday Inn hotel in Camden, London. Tobias recently re-designed the menu suite for Zizzi, embarking on a mission to inject further Italian inspiration and individuality into the brand. Holiday... CONTINUE READING
The sales cycle for service businesses, such as graphic design, takes a long time. “Long time” means six months to a year or more from first contact to closing the deal. Yikes! Here’s more not-so-good news to consider. Many freelancers and small studios only have a handful of clients. Typically, one in that handful is the cash cow, representing the majority of revenue for the designer. Picture this. You’re happily designing away for Cash Cow, Inc., minding your own... CONTINUE READING
So, when starting to build a creative idea, you should only focus on the idea itself and then think about how it conforms to the design rules later. The reason is very simple, the creative idea is the core of your design and none of the rules are able to invalidate a unique concept. Furthermore, some of the most famous and beloved logos break some rules that are thought to be deviant by many designers. What is the Golden... CONTINUE READING
Many people in the design community swear by their Mac. Efficiency and minimal effort for simple tasks is an important part of succeeding as a designer. The drag and drop interface and smooth transitions allow for this but how can we better utilize the keyboard? Getting comfortable with these top 5 Keyboard Shortcuts will open up new doors for you and cut time. Some of these may feel like an extra step at first, but practice your craft with... CONTINUE READING
AccuWeather, established in 1962, is the world’s weather authority. They provide local forecasts for everywhere in the United States with over two million locations worldwide. In addition, they provide products and services to more than 175,000 paying customers in media, business, government and institutions. AccuWeather headquarters in State College, PA, is home to the greatest number of forecast meteorologists in one location anywhere in the world. (Source) GraphicDesign.com The new and cohesive mark and colors were designed to reflect... CONTINUE READING
The deep relief “hit” or impression of art and letters into a thick paper stock is what makes the resurgence of letterpress unique and in demand. Stationary, business cards, wedding invitations and posters (broadsides) are the biggest end use of letterpress. It’s interesting to note that traditional letterpress printing did not reveal the impression of the letters as that was considered bad printing. Detail of a letterpress print made with wood type, metal type and image cuts. Note the... CONTINUE READING
For the last fourteen years, the Sappi Ideas that Matter grant has been awarded to designers who are able to use Sappi’s paper to help communities—in America and overseas. “It’s not so often that a company basically says “make the world a better place on our dime”, says David Rager, whose 2012 booklets for The Ecology Center promoted “dozens of projects anyone can do in their own backyards.” Everything from harvesting rainwater, to pickling, to bicycle care—each booklet “features... CONTINUE READING
Apple has launched the all new iOS 7, as a pre-release for developers featuring a new ‘flat’ designed interface, new control center, transparent animations and a design and functionality update to all standard iPhone apps. The new mobile operating system will be available for the iPhone 4, iPhone 4S, iPhone 5, the iPad 2, iPad third and fourth generation, the iPad mini and the iPod touch fifth generation. The design is a lot different than what previous iPhone users... CONTINUE READING
As a 21st Century graphic designer, you’re still expected to do all the print-related stuff as well as provide site designs services and other online eye candy for clients. Many client types don’t see a distinction between print and Web work. This is particularly true for small businesses, which are the revenue bread and butter for most independent graphic designers and many smaller firms. Let’s say you’ve landed a client. They need a site. The conversation usually goes something... CONTINUE READING
Nicole LaFave is the creative who set up Design Womb, an independent branding and graphic design studio based in Chicago. With an industry portfolio covering food, restaurant & beverage, beauty & fashion, technology & electronics in addition to individual clients the capabilities of this company are immediately clear. Having recently moved from San Francisco, Design Womb has tackled several projects across the globe. Here at GraphicDesign.com it was Design Womb’s work for Indian restaurant Curry Up Now which caught... CONTINUE READING
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