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Finding Your Freelance Niche

By: Neil Tortorella on Jul 26th 2013
Finding Your Freelance Niche

Niche noun, adjective, verb, niched, nich•ing noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. 4. Ecology – the position or function of an organism in a community of plants and animals. adjective 5. pertaining... CONTINUE READING

Phoenix Suns Introduce Four New Logos for a New Era

By: Matt Cannon on Jul 24th 2013
Phoenix Suns Introduce Four New Logos for a New Era

The Phoenix Suns have officially revealed new logos that improve the franchise’s look while concentrating on the team’s logo history and retaining visual elements that honor the club’s long-standing legacy and success. The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by... CONTINUE READING

Tobias Hall Unveils Striking Re-design of Zizzi Ristorante’s Menu Suite

By: Helena Wilson Beevers on Jul 23rd 2013
Tobias Hall Unveils Striking Re-design of Zizzi Ristorante’s Menu Suite

Tobias Hall is a freelance illustrator, letterer, designer and mural artist who also works closely with UK restaurant chain Zizzi as their in-house designer and art director. Since graduating in 2010, Tobias Hall’s impressive portfolio includes lettering for The Sun newspaper’s TV Magazine and a mural for the newly refurbished Holiday Inn hotel in Camden, London. Tobias recently re-designed the menu suite for Zizzi, embarking on a mission to inject further Italian inspiration and individuality into the brand. Holiday... CONTINUE READING

The Buck Doesn’t Stop Here – Passive Income for Graphic Designers

By: Neil Tortorella on Jul 20th 2013
The Buck Doesn’t Stop Here - Passive Income for Graphic Designers

The sales cycle for service businesses, such as graphic design, takes a long time. “Long time” means six months to a year or more from first contact to closing the deal. Yikes! Here’s more not-so-good news to consider. Many freelancers and small studios only have a handful of clients. Typically, one in that handful is the cash cow, representing the majority of revenue for the designer. Picture this. You’re happily designing away for Cash Cow, Inc., minding your own... CONTINUE READING

Breaking the Code of Golden Ratio in Design

By: Rafiq Elmansy on Jul 18th 2013
Breaking the Code of Golden Ratio in Design

So, when starting to build a creative idea, you should only focus on the idea itself and then think about how it conforms to the design rules later. The reason is very simple, the creative idea is the core of your design and none of the rules are able to invalidate a unique concept. Furthermore, some of the most famous and beloved logos break some rules that are thought to be deviant by many designers. What is the Golden... CONTINUE READING

Top 5 Mac Keyboard Shortcuts

By: Matt Cannon on Jul 16th 2013
Top 5 Mac Keyboard Shortcuts

Many people in the design community swear by their Mac. Efficiency and minimal effort for simple tasks is an important part of succeeding as a designer. The drag and drop interface and smooth transitions allow for this but how can we better utilize the keyboard? Getting comfortable with these top 5 Keyboard Shortcuts will open up new doors for you and cut time. Some of these may feel like an extra step at first, but practice your craft with... CONTINUE READING

AccuWeather Washes Away the Rain with Sunny New Logo

By: Matt Cannon on Jul 13th 2013
AccuWeather Washes Away the Rain with Sunny New Logo

AccuWeather, established in 1962, is the world’s weather authority. They provide local forecasts for everywhere in the United States with over two million locations worldwide. In addition, they provide products and services to more than 175,000 paying customers in media, business, government and institutions. AccuWeather headquarters in State College, PA, is home to the greatest number of forecast meteorologists in one location anywhere in the world. (Source) GraphicDesign.com The new and cohesive mark and colors were designed to reflect... CONTINUE READING

What’s the Big Deal About Letterpress? It’s the Hit

By: Christine Medley on Jul 12th 2013
What’s the Big Deal About Letterpress? It’s the Hit

The deep relief “hit” or impression of art and letters into a thick paper stock is what makes the resurgence of letterpress unique and in demand. Stationary, business cards, wedding invitations and posters (broadsides) are the biggest end use of letterpress. It’s interesting to note that traditional letterpress printing did not reveal the impression of the letters as that was considered bad printing. Detail of a letterpress print made with wood type, metal type and image cuts. Note the... CONTINUE READING

Sappi Ideas that Matter Calls for 2013 Entries

By: Evan Johnston on Jul 11th 2013
Sappi Ideas that Matter Calls for 2013 Entries

For the last fourteen years, the Sappi Ideas that Matter grant has been awarded to designers who are able to use Sappi’s paper to help communities—in America and overseas. “It’s not so often that a company basically says “make the world a better place on our dime”, says David Rager, whose 2012 booklets for The Ecology Center promoted “dozens of projects anyone can do in their own backyards.” Everything from harvesting rainwater, to pickling, to bicycle care—each booklet “features... CONTINUE READING

What Are Your First Impressions of Apple’s New iOS 7? Poll Article

By: Matt Cannon on Jul 3rd 2013
What Are Your First Impressions of Apple’s New iOS 7? Poll Article

Apple has launched the all new iOS 7, as a pre-release for developers featuring a new ‘flat’ designed interface, new control center, transparent animations and a design and functionality update to all standard iPhone apps. The new mobile operating system will be available for the iPhone 4, iPhone 4S, iPhone 5, the iPad 2, iPad third and fourth generation, the iPad mini and the iPod touch fifth generation. The design is a lot different than what previous iPhone users... CONTINUE READING

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