Bebe Stores Refreshes One of their Many Umbrella Brands, 2b

By: Matt Cannon on Dec 18th 2013
Bebe Stores Refreshes One of their Many Umbrella Brands, 2b

2b stores are located throughout the United States and Canada. 2b was launched in 2009 to provide a more affordable option for a younger demographic. (Press Release) 2b is bebe’s outlet division offering trendy, high-quality items designed for the confident, budget-conscious, and style-savvy woman, all for unexpectedly low prices. 2b’s designs are ideal for fashion addicts on a budget. It is a one-stop shop to find the best apparel and accessories to clothe a woman from head to toe.... CONTINUE READING

Nokia Siemens Network Rebrand Keeps it Simple

By: Matt Cannon on Dec 10th 2013
Nokia Siemens Network Rebrand Keeps it Simple

Nokia Solutions and Networks is the world’s specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, they operate at the forefront of each generation of mobile technology. Nokia’s global experts invent the new capabilities customers need in their networks. While providing the world’s most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. With headquarters in Espoo, Finland, Nokia... CONTINUE READING

Threadless Debuts Winner of Donors Choose Tee Design Competition

By: Helena Wilson Beevers on Dec 6th 2013
Threadless Debuts Winner of Donors Choose Tee Design Competition

DonorsChoose.org is an online charity where public school teachers from every part of America can post classroom project requests, to which site visitors can give any amount. 125 designs were submitted in this competition and after 37,653 votes were cast, the winning design was announced as the “ABC’s of Literature” by artist Bo Knoblauch. Bo’s creation has been described by Threadless as demonstrating “the power of education to a “T” (as well as every other letter in the alphabet)”.... CONTINUE READING

Creative Furniture Design Ideas

By: Rafiq Elmansy on Dec 3rd 2013
Creative Furniture Design Ideas

In this article, we will continue to explore the rules of design in our everyday life, namely in creative furniture design ideas. Furniture design is a branch of product design with a unique design process that may look a little bit different from others. The furniture design process starts with a research stage where the designer starts to gather information about the user experience, previous designs, and the problems that its users had to face when using the design.... CONTINUE READING

Reading Dyslexie

By: Evan Johnston on Nov 10th 2013
Reading Dyslexie

Dyslexie is a typeface designed by Christian Boer to help dyslexics, using letterforms that are “more bold so that gravity turns the letters the right way up.” The idea that a font can correct something in the mind is an interesting one; we all know the effects of bad typography. What if what we’ve needed all this time to solve illiteracy and dyslexia is some kind of super-typeface? Dyslexie has yet to really sell the world on its literacy-enhancing... CONTINUE READING

MTV Rebrand Offers Finnish Viewers New Ways of Enjoying Media

By: Matt Cannon on Oct 31st 2013
MTV Rebrand Offers Finnish Viewers New Ways of Enjoying Media

MTV MEDIA recently unveiled new branding to be introduced at the end of this year. The company plans to focus on its strength as a provider of experiences and to offer Finnish viewers new ways of enjoying TV, radio, internet and live events. These activities will be centralized under the network brand MTV. MTV MEDIA is introducing major changes to its operations and encapsulates its long-term strategy work with one word: experience. Creating and offering experiences have emerged as... CONTINUE READING

Chip Kidd Says “Go”

By: Evan Johnston on Oct 18th 2013
Chip Kidd Says "Go"

He’s even played the part of himself on the soap opera One Life to Live. I first discovered Chip Kidd’s work in Batman Collected, a book of Batman memorabilia. Designed and written by Kidd, Batman Collected opened with a short anecdote where Kidd was about to buy an overpriced and damaged rubbery Batman logo meant to go on the end of a stick; a “floppy thing”, that Kidd admitted was of dubious actual worth but of substantive value to... CONTINUE READING

6 Industrial Design Degrees for Designers to Attend

By: Rafiq Elmansy on Oct 17th 2013
6 Industrial Design Degrees for Designers to Attend

Online learning can help you earn a degree without having to move or travel to the location of the university, which can help you save the costs of relocation. If you are already working as a designer, this type of flexible learning model can help you get a degree while you are working on your projects. Industrial design refers to the process of creating or developing products for the benefit of both the client and the manufacturer. Both industrial... CONTINUE READING

Go: A Kidd’s Guide to Graphic Design

By: Evan Johnston on Oct 12th 2013
Go: A Kidd's Guide to Graphic Design

And keeping with tradition, he says that he’s designed over a thousand jackets in Go’s introduction. There are some designers who may be disappointed that Go is written for children, but while the book is written on a fourth grade level, it’s not lacking information. Absolutely no space is wasted—even the copyright page is used to explain the history of the copyright symbol. And every page has Kidd’s wit and verve: “Congratulations, you have decided to open this book,... CONTINUE READING

RAC Rebrand Puts Clients in the Driver’s Seat

By: Matt Cannon on Oct 9th 2013
RAC Rebrand Puts Clients in the Driver's Seat

The Royal Automotive Club of Western Australia (RAC) is a motoring club and mutual organization, providing roadside assistance, motor, home, contents and travel insurance, personal, car and travel loans, as well as road and community safety advocacy. The club evolved from the Automotive Club of Western Australia which was formed by a small group of enthusiastic car owners in 1905. They established the club partly for social purposes, such as picnic runs and reliability trials, and also to overcome... CONTINUE READING

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