Top 10 Rebrands and New Logos of 2013 (Part 1)

By: Matt Cannon on Jan 15th 2014
Top 10 Rebrands and New Logos of 2013 (Part 1)

Rebranding can help a business better appeal to customers, convey the business’s image, and revitalize a brand. While some rebrands are subtle upgrades of the original, some rebranding efforts offer a complete overhaul of the company name, logo, and brand identity. Whether it’s a new logo design, logo redesign, or complete rebrand, it takes a team of professionals to nail the logo and attract the attention of the company’s target audience. There were a lot of successful design campaigns... CONTINUE READING

Duffy & Partners Unveil Epicurean Re-Brand Project

By: Helena Wilson Beevers on Jan 13th 2014
Duffy & Partners Unveil Epicurean Re-Brand Project

Duffy & Partners felt that “the truth would be far better at differentiating itself amongst the competition and resonate with today’s consumer.” Duffy created an entirely new brand language, packaging, P.O.S materials, business and promotional materials and signage for this environmentally friendly kitchen products company which was established in 2003. The work of Epicurean to date has provided an innovative approach to the kitchenware market by developing a selection of wood-based products such as chopping boards and utensils. These... CONTINUE READING

DigitasLBi Releases Bold Unicorn logo to Represent the Technology Company

By: Matt Cannon on Jan 8th 2014
DigitasLBi Releases Bold Unicorn logo to Represent the Technology Company

The Publicis Groupe-owned agency exists to help brands embrace the creative and technological change that is revolutionizing their businesses. (Source) DigitasLBi is set to be the most complete digital agency network in the world, leveraging the longstanding dominance of Digitas in the USA with LBi’s strong position in Europe, and the leading position enjoyed by both agencies in Asia Pacific. Between them, Digitas and LBi have a strong, shared heritage across all data, direct, social, search and platform delivery... CONTINUE READING

The Best Package Designs of 2013

By: Mirko Humbert on Jan 7th 2014
The Best Package Designs of 2013

However, packaging design is more than just typography, layout and color, there is a third dimension involved, and the case conception can make a huge difference between a nice and an awesome package. In this article I take a look at some of the best packages that have been designed in 2013. The packaging work you’ll find below always stands out both aesthetically and practically. A package design that is only visually appealing is great, but not enough to... CONTINUE READING

The Aspen Ideas Festival Reveals Vibrant New Rebrand

By: Matt Cannon on Jan 3rd 2014
The Aspen Ideas Festival Reveals Vibrant New Rebrand

The Aspen Institute hosts the Aspen Ideas Festival, a weeklong event that includes discussions, seminars, panels, and tutorials for respected creatives. Writers, designers, innovators, politicians, diplomats, judges, artists, and more attend the festival to cover a number of global topics. (Press Release) The 2013 Aspen Ideas Festival closed by introducing a new logo and visual system for its 10th anniversary in 2014, designed by New York-based Infinia Group. Founded in 2003 by Ron Cappello, Infinia merges the disciplines of... CONTINUE READING

Multi-disciplinary Creative Agency Harrison Chat Branding, Design and Diversity

By: Helena Wilson Beevers on Dec 30th 2013
Multi-disciplinary Creative Agency Harrison Chat Branding, Design and Diversity

Branding and graphic design company Harrison are a multi-disciplinary creative agency, founded by Chris Harrison in 2003. Harrison’s clients and work are widespread and diverse, with their design excellence shining through each project undertaken. Harrison’s focus is to help brands “move forward with inventive ideas”, a notion highlighted within the diversity of their portfolio. Work includes; London Sinfonietta’s annual season brochure, a rebrand for charity English PEN, Natural World Safaris re-design and the 2011 season campaign for the Orchestra... CONTINUE READING

Layout Your Path To A Career In Graphic Design

By: Neil Tortorella on Dec 27th 2013
Layout Your Path To A Career In Graphic Design

They can major in graphic design at a traditional college or university. They might opt for any one of various other educational choices, either on or offline. But, the education of a graphic designer involves more than honing an ability to create a pleasing printed piece, logo, website or other communication vehicle. It involves an understanding of people – what motivates them, resonates with them and determines their behavior, often on an emotional level. Graphic design requires a keen... CONTINUE READING

Grassini Family Vineyards Unveil Distinctive New Design Features

By: Helena Wilson Beevers on Dec 23rd 2013
Grassini Family Vineyards Unveil Distinctive New Design Features

Grassini Family Vineyards expanded their offerings recently in collaboration with Duffy & Partners, adding a series of everyday varietals and a new reserve label. The Grassini family are inspired by passion, hard work, and a love for wine. The packaging presented in their new reserve label reflects this, highlighting a balance between premium wines, tradition and beauty. Available in red and white varietals, the reserve line takes initiative from the original design released back in 2010. Bottles have a... CONTINUE READING

Competitions That Every Graphic Designer Should Join

By: Rafiq Elmansy on Dec 21st 2013
Competitions That Every Graphic Designer Should Join

Many of my students ask me how to show off their creativity and attract companies to get in touch with them for meetings and interviews. My first suggestion is joining graphic design competitions because they do not only help you to prove your skills among other creative minds, but they also give you self confidence that your ideas are worthy and you are the best in the field. Joining graphic design competitions is a recommended practice for graphic designers,... CONTINUE READING

Bebe Stores Refreshes One of their Many Umbrella Brands, 2b

By: Matt Cannon on Dec 18th 2013
Bebe Stores Refreshes One of their Many Umbrella Brands, 2b

2b stores are located throughout the United States and Canada. 2b was launched in 2009 to provide a more affordable option for a younger demographic. (Press Release) 2b is bebe’s outlet division offering trendy, high-quality items designed for the confident, budget-conscious, and style-savvy woman, all for unexpectedly low prices. 2b’s designs are ideal for fashion addicts on a budget. It is a one-stop shop to find the best apparel and accessories to clothe a woman from head to toe.... CONTINUE READING

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