Whatever the medium, it’s blank as blank can be. You’re idea-less. For a graphic designer, finding yourself creatively challenged is akin to stepping into the void, lost and floating aimlessly in a dark netherworld. You need a spark. A jumpstart. Something. Anything. But first, where the heck does creativity come from? Is it inherent – a talent and ability within a person from birth? Or is it a learned ability? That question has raised more than a few opinions... CONTINUE READING
GraphicDesign: Thanks for joining us. Talk about the process of developing a logo. Where do you start and what goes into it? Jeff Fisher: It’s about distilling the essence of any organization or event down to the simplest graphic symbol you can create. You need to display as much information as you can in a simple design that’s very recognizable and memorable. The most important information I get from a client always seems to be what they don’t like... CONTINUE READING
1. James Mollison, 1973, was born in Kenya but grew up in England. His latest book “Where Children Sleep” was published in 2010 and it tells the story of diverse children from around the world through portraits and photos of their bedrooms. Mollison explains on his website: “When Fabrica asked me to come up with an idea for engaging with children’s rights, I found myself thinking about my bedroom: how significant it was during my childhood, and how it... CONTINUE READING
1. Senz° – the original storm umbrella There is nothing worse than having an umbrella that five minutes later turns inside out and then needs to be thrown away. As explained on the Senz° website “The story of senz° goes back to the fall of 2004, when a young and naïve Industrial Design Engineering student, Gerwin Hoogendoorn, experienced one week in which three of his umbrellas broke down. Being sick and tired of the massive amount of crappy umbrellas,... CONTINUE READING
The social media is one of those rapidly evolving environments where what’s hot today is passé tomorrow. We’ve all seen Facebook become a communication staple of modern society and also an ever morphing entity. Twitter isn’t far behind. In fact, the recent Twitter redesign incorporates several elements that are reminiscent of Facebook and Google+. A focus on visuals is apparent, including a large header image and stepping away from its strict vertical layout. I hooked up with Jay York... CONTINUE READING
The Wolf identity was originally designed by Duffy & Partners in 2001. Since then, Sub-Zero has expanded and innovated, so they sought the design expertise of Duffy & Partners to poise their brands for continued future growth. After 20 years, it was time to update the Sub-Zero identity to reflect the product innovations, growth, and advancements of the company. This update also presented an opportunity to make a better visual connection to Sub-Zero’s Wolf line of ovens. Joe Duffy,... CONTINUE READING
These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed if a design is to be successful. Let’s have a look at a few of these all too common faux pas, blunders, solecisms and erroneous outcomes. Mistake #1: Giving the client too much authority I can hear it now. “Giving the client too much authority?... CONTINUE READING
It is hardly surprising that many people think there is a big difference difference between graffiti and tagging. Some are of the opinion that people who do tags and call themselves graffiti artists should be ashamed of themselves and that graffiti IS street art. It seems there is a common misconception between the definition of graffiti and street art. At the end of the day how did “graffiti art” or “street art” all start? How did some of today’s... CONTINUE READING
Grushka had this to say about his passion for packaging design: “I have always been obsessed with branding and design, and I’ve always been drawn to the food and beverage space. Even as a lawyer, I would occasionally take on freelance work for large and small restaurants and non-profits. Was just the perfect fit for me at the end of the day.” The Creative Process When creating a new package or brand identity, a solid plan of action is... CONTINUE READING
There are two lessons behind the “Keep Calm and Carry On” poster story; the first one is the strength of the visual message, especially when the message itself has a value to the audience. Visualized messages have a better chance of enduring time and lasting for years. The second lesson is the role of design in serving public aims in times of crisis. During the World War II, both the Allies and Axis powers understood the role of media... CONTINUE READING
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