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Shutterstock Finds a New View

By: Matt Cannon on May 11th 2012
Shutterstock Finds a New View

Shutterstock is almost 9 years old now and has a history of effective rebrand, starting in 2003. In my opinion 2011 was their weakest effort. I am a big fan of the new 2012 identity. Using a play off of people motioning their hands like a photo frame, the “viewfinder” is born. The color scheme is a new red and grey pantone. Presented in a clean, all lowercase typography in red and grey, while the “o” (viewfinder icon) remains... CONTINUE READING

Inspire Users with User Experience Design Principles

By: Matt Cannon on May 9th 2012
Inspire Users with User Experience Design Principles

A successful User Experience Design (or UX design) should not only provide solid functionality, but also have a seamless experience for your user. The best UX designs are the ones that feel invisible, or stand to the side. In other words, they let the user roam around freely without having to force thought or questions. It should reflect how the users think, remain simple and focused, and be revised and refined before production. “Simple is hard. Easy is harder.... CONTINUE READING

Literature and the Moving Image: Marjane Satrapi and Françoise Mouly in Conversation at MOMA

By: Becky Munich on May 9th 2012
Literature and the Moving Image: Marjane Satrapi and Françoise Mouly in Conversation at MOMA

Last Thursday night, I was lucky enough to get a ticket to the Museum of Modern Art’s sold-out screening of Marjane Satrapi’s latest film Chicken with Plums. Eagerly waiting on line at the theater entrance, I was somewhat surprised by the diversity of fans around me! People of all ages and nationalities were at hand to support and celebrate Satrapi’s work in both literature and film. As a long time fan of the graphic novel genre, it was a... CONTINUE READING

One World Trade Center’s New Logo is Gotham Architecture

By: Matt Cannon on May 8th 2012
One World Trade Center’s New Logo is Gotham Architecture

A new logo and tagline was released for the new One World Trade Center (originally Freedom Tower) designed by Wordsearch and presented by the Durst Organization and Cushman & Wakefield. The Durst Organization is working with The Port-Authority to help complete the massive project and Cushman & Wakefield is the commercial real estate broker in charge of filling the tower with tenants. The new brand is an effort to create a new feel for the building and to help... CONTINUE READING

The Top 9 Attributes of Successful Design Agencies

By: Preston Lee on May 2nd 2012
The Top 9 Attributes of Successful Design Agencies

Whether you’re a thriving, multi-branch design agency with hundreds of employees or a 2-person partnership working to build your business, there are a few key things you should be doing to garner as much success as possible. Having worked for and with many (many, many) of them myself, I would like to offer a quick list of the most important attributes of successful design firms. For those out there who don’t want to start or grow their own design... CONTINUE READING

Which Comes First: The Web Design or The Graphic Design?

By: Neil Tortorella on Apr 24th 2012
Which Comes First: The Web Design or The Graphic Design?

The short answer is both. While the front-end graphic designer is busy with design, layout, typography, image research and such, the back-end web designer (let’s call them a coder) is busy setting up the server, databases, installing software, writing various custom code and the likes. The trick is to keep the communications open so the left hand knows what the right is doing and vice versa. When the communication fails, problems rear their ugly heads and they do it... CONTINUE READING

DC Women’s Shoes Gets Girly

By: Matt Cannon on Apr 13th 2012
DC Women’s Shoes Gets Girly

Founded in 1993, DC Shoes (originally Droors Clothing) quickly gained notoriety among the skateboarding community. What began as a garage operation making and marketing skateboarding footwear quickly grew into a household action sports brand. Today, DC Shoes is a leading designer and manufacturer of performance skateboarding and snowboarding footwear, whose product line has broadened to include snowboards, apparel, outerwear and other fashion accessories. Expanding the brand beyond its originally male-dominated identity, the DC Shoes business evolved to appeal to... CONTINUE READING

Game Design: The Evolution from Entertainment to Art Form

By: Carisa Swenson on Apr 12th 2012
Game Design: The Evolution from Entertainment to Art Form

The world of video games is a varied and often breathtaking landscape encompassing elements that easily transcend “game” to “art”. Many independent studios, freed from the constraint of having to meet vigorous sales numbers, are designing games that reach new visual heights, and are proving that video games are, and can be, used as an artistic medium — one which inspires and creates long-lasting impressions on the participant, much like traditional forms of art. Most notably, mainstream art institutions... CONTINUE READING

The Adani Group Expands with an Explosion of Color

By: Matt Cannon on Apr 10th 2012
The Adani Group Expands with an Explosion of Color

The Adani Group started in 1988, as a commodity-trading firm. Today, it has grown to become one of India’s leading business houses, with operations in Australia and Indonesia and ambitious plans for international expansion. In the financial year 2011-12, the group’s revenue will exceed $7 billion. The board believes that the Group is now of a scale where it needs to manage its brand actively and professionally to prepare for the future. As a first step, Adani appointed Wolff... CONTINUE READING

US Speedskating Gets Struck by Color

By: Matt Cannon on Apr 3rd 2012
US Speedskating Gets Struck by Color

US Speedskating is a non-profit organization recognized by the United States Olympic Committee and the International Skating Union as the governing body for the sport of speedskating in the United States. Its mission is to be one of the premier speed skating organizations in the world through excellence in leadership, development and performance. To date, US Speedskating has won 85 Olympic medals, making it the most successful winter sport in the U.S. In addition to its elite programs, US... CONTINUE READING

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