My article, The Sad State of Design, 2012, garnered some excellent comments from readers and the poll showed an overwhelming number who agreed that the design industry is in something of a sad state (Results: 93%, yes 7%, no). So, does that mean that graphic design is going to the dogs and there’s no hope? Hardly. All it needs is a slight change in the way we approach things. Fellow Advisory Board member, Dave Bricker, summed it up pretty... CONTINUE READING
While some of the initial uproar may have died down, the topic of crowdsourced design continues to be a lightning rod issue for the industry. Recently, one of the largest design crowdsourcing sites, 99designs held a contest for their own homepage redesign, presenting an opportunity to revisit the controversial topic. I spoke with Patrick Llewellyn, CEO, 99designs and Debbie Millman, President of the design division at Sterling Brands and President Emeritus of AIGA, the largest professional association for design,... CONTINUE READING
Recently we covered the story of TV Land Introducing a New On-Air Package for their fairly new logo. Surprisingly, months later, they are back with a new logo and on-air identity. As of Wednesday, May 9, viewers started to see a fresh mark with a nod to the channel’s roots, a change that reflects the evolution of the network itself. No longer a channel made up of shows strictly from yesteryear, TV Land is now finding success using a... CONTINUE READING
The word “resume” has been known to strike fear in the heart of many a creative (including yours truly), and while advice on best practices abound online, much of it is geared towards more traditional industries, outdated or both. So, where is a creative to turn? Earlier this month creative staffing agency The Creative Group released a survey providing a measure of guidance sure to help alleviate some of our collective resume writing angst. The survey showed that almost... CONTINUE READING
Released earlier this month a new brand identity for The Brooklyn Nets (previously The New Jersey Nets) was reportedly designed by JAY-Z. The new brand identity reflects the New York City subway signage of 1957, when Brooklyn last claimed a major league franchise. Saying the Brooklyn Nets are now part of the conversation, Yormark praised the cultural icon and Nets investor for his taste-making abilities, as the lone NBA team to wear black and white as its primary colors.... CONTINUE READING
Okay … this is something of a rant. Bear with me or indulge me. I might be spot on, totally off, or just in a lousy mood. A friend called this morning to tell me that his grandson was considering a career in graphic design. He asked for my thoughts and opinion. I couldn’t come up with a single encouraging idea. I told him to have his grandson look into another career option. I’ve been at this design stuff... CONTINUE READING
Shutterstock is almost 9 years old now and has a history of effective rebrand, starting in 2003. In my opinion 2011 was their weakest effort. I am a big fan of the new 2012 identity. Using a play off of people motioning their hands like a photo frame, the “viewfinder” is born. The color scheme is a new red and grey pantone. Presented in a clean, all lowercase typography in red and grey, while the “o” (viewfinder icon) remains... CONTINUE READING
A successful User Experience Design (or UX design) should not only provide solid functionality, but also have a seamless experience for your user. The best UX designs are the ones that feel invisible, or stand to the side. In other words, they let the user roam around freely without having to force thought or questions. It should reflect how the users think, remain simple and focused, and be revised and refined before production. “Simple is hard. Easy is harder.... CONTINUE READING
Last Thursday night, I was lucky enough to get a ticket to the Museum of Modern Art’s sold-out screening of Marjane Satrapi’s latest film Chicken with Plums. Eagerly waiting on line at the theater entrance, I was somewhat surprised by the diversity of fans around me! People of all ages and nationalities were at hand to support and celebrate Satrapi’s work in both literature and film. As a long time fan of the graphic novel genre, it was a... CONTINUE READING
A new logo and tagline was released for the new One World Trade Center (originally Freedom Tower) designed by Wordsearch and presented by the Durst Organization and Cushman & Wakefield. The Durst Organization is working with The Port-Authority to help complete the massive project and Cushman & Wakefield is the commercial real estate broker in charge of filling the tower with tenants. The new brand is an effort to create a new feel for the building and to help... CONTINUE READING
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