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Aetna, an age-old Health Insurance brand started 157 years ago breathes youth into its brand with a new logo and amazing application to go along with it. The previous icon featured a dark blue serif font and a dated fitness type figure as their icon. Siegel+Gale is responsible for the new modern redesign and have gone in a completely new and fresh direction for the company relying on a beautiful purple color and slick lowercase typography. The company said... CONTINUE READING
Whether you consider it an urban eye-sore or an extension of early cave paintings, the influence of graffiti art can be seen in almost every area of design from fashion to packaging, skateboard gear and video game art. Some cases in point are Hello Kitty’s for Sephora Graffiti collection and a recently commissioned mural for the launch of video game Soul Caliber V by Jim Rockwell of creative collective ENDoftheLINE. This past week NBCLosAngeles.com reported that graffiti artist David... CONTINUE READING
TV Land, Once a nightly spot on Nickelodeon in 1996 and Once dedicated strictly to keeping classic TV alive on the tube on a nightly spot on Nickelodeon called Nick at Night in 1996 has now segmented into a network for people in their 40’s to 50’s with both classic programming pulled from the vault and new, original productions. The new rebrand, Designed by Trollbäck + Company in New York were introduced last year. TV Land was in fact... CONTINUE READING
Developing a website, even a small one, can easily turn into a daunting task without some sort of documented process in place. There are those sites that require little more than a designer sitting in front of their monitor tapping out some html and css. Other sites can involve an army of team members from graphic designers to coders, photographers to writers and a host of others in between. What they share, or at least should, is a process... CONTINUE READING
George J Mecherle founded State Farm Insurance in 1992, originally specializing in auto insurance segmented only for Farmers. Today, it provides multiple types of insurance, including banking and financial assistance. They are no stranger to the modern public sitting at number 37 on the Fortune 500 list and generating 63.2 billion dollars in revenue in 2011. State Farm was already updating their ads to a more colorful, witty feel to target a younger and wider audience. Next, they decided... CONTINUE READING
Last week DC Comics revealed a new grayscale version of their new logo, which seemed to disappoint comic fans everywhere across the Internet. A week later, DC released their branding plans for the logo and everything came together very nicely. The logo itself doesn’t really scream “Comics!” or even remotely look like a comic book company at first glace. Rethinking a comic book company sounds like a pretty heavy task and the branding really saved this logo. The logo... CONTINUE READING
The Solar Bears, an IHL team that played from ‘95 and finally skated off the ice in 2001 recently announced that they would return to the ice for the EHCL’s 2012 season. With a new state-of-the art Arena being designed The Amway Center, Hockey Fans in Central Florida needed a new identity for their classic team. The ECHL’s newcomer unveiled their new logos and team color scheme center court during the recent Orlando Magic vs. Chico Bulls game after... CONTINUE READING
Here are more of the Top 10 notable rebrands in 2011 (In No Particular Order)… Click Here to see Part One Petco Petco may have fell a bit short with this redesign using a sans serif font and updating their tagline making it longer adding the word “healthy”. At first glance the cat and dog icon seem to be the same, but you’ll notice that they have been modernized a bit and re-colored. The tagline looks to suffer a... CONTINUE READING
Rebranding is always an exciting and remarkable topic in Graphic Design. Some marketing efforts are successful and some miss the mark with consumers. Here is the Top 10 notable in 2011 (In No Particular Order)… Google Chrome refreshed the Chrome icon to better represent an easy and clutter free experience, moving away from the glossy look and into a more modern polished gradient feel. Google admitted in their blog that they were very inspired by Googlers and Chrome fans,... CONTINUE READING