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The American Red Cross Evolves Their Logo

By: Matt Cannon on Mar 31st 2012
The American Red Cross Evolves Their Logo

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. The organization officially unveiled its new brand identity this February with a logo that features the iconic Red... CONTINUE READING

Digital Photography Essentials

By: Nat Coalson on Mar 30th 2012
Digital Photography Essentials

Relatively recently, digital photography has exploded into mainstream culture. Of course, regular people have enjoyed taking pictures for decades, but not until the advent of digital capture has photography captured the imagination of the masses. What was once the realm of professional photographers has spilled over into popular culture, and as a result, graphic designers are more frequently handling the capture and/or processing of original photographs. Along with type, photography has always been intrinsic to graphic design, and digital... CONTINUE READING

Bongo Comics Misdirected New Logo and Comic Book Titles

By: Matt Cannon on Mar 29th 2012
Bongo Comics Misdirected New Logo and Comic Book Titles

Bongo Comics Group is a lesser-known Comic Book publishing company established in 1993 by Steve and Cindy Vance, Bill Morrison and Simpsons and Futurama creator Matt Groening. They publish comics related to the animated television series The Simpsons and Futurama along with original material. It was named after Bongo, a rabbit character in Groening’s comic strip Life In Hell. Long time Art Director Nathan Kane has now been promoted to Creative Director, replacing Bill Morrison, who is still rumored to be working on secret side projects with Groening.... CONTINUE READING

The Associated Press’s New Identity and Mobile App

By: Matt Cannon on Mar 27th 2012
The Associated Press’s New Identity and Mobile App

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world’s population sees news from AP. The Associated Press has rolled out a new visual identity this year. The identity system is the first significant change in AP’s look... CONTINUE READING

Windows 8 Goes Minimal

By: Matt Cannon on Mar 22nd 2012
Windows 8 Goes Minimal

In his CeBIT keynote speech, Kevin Turner, chief operating officer at Microsoft Corp., showed how Windows 8 will bring together the potential of a tablet with the power of a PC. He also invited IT professionals around the world to test the recently released Windows 8 Consumer Preview, now available for download at http://preview.windows.com. The Windows 8 Consumer Preview offers a more robust experience for testing the world’s most popular operating system and is available to the widest range... CONTINUE READING

Google Combines Market with Music, Introducing Google Play

By: Matt Cannon on Mar 21st 2012
Google Combines Market with Music, Introducing Google Play

Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Google is aiming to solve those problems with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies,... CONTINUE READING

More4 Flips the Channel

By: Matt Cannon on Mar 17th 2012
More4 Flips the Channel

After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focused range of content on the channel. 4Creative worked with them to produce a striking new creative identity for the evolving More4. The More4 re-brand is centered around a bold new flexible logo, created from multiple triangles that flip, fold, attract and repel each other into position. The re-brand extends to a whole new... CONTINUE READING

The Rainbow Society Gets Carried Away on a Dream Cloud

By: Matt Cannon on Mar 16th 2012
The Rainbow Society Gets Carried Away on a Dream Cloud

The Dream Factory is a charitable organization dedicated to fulfilling dreams for kids who are battling life‐threatening illnesses. Its unique because all of the funds raised stay in Manitoba, Canada to help local children. Originally named The Rainbow Society, the organization’s name and brand identity have evolved; however, The Dream Factory’s mandate, mission, and goals remain the same. They rely solely on the generous support of people and businesses. Since 1983 it has created cherished memories for more than... CONTINUE READING

Men’s Journal Ditches the Lower Case and Drops the Drop Shadow

By: Matt Cannon on Mar 13th 2012
Men’s Journal Ditches the Lower Case and Drops the Drop Shadow

Premiering in 1992, Men’s Journal Magazine has experienced numerous rebrand efforts. This is the first one that is a complete overhaul and a complete eye catcher when compared to the magazines other efforts. The new logo, taking inspiration from European auto-racing posters, is a bold, but inspiring new approach to the logo. From the Press Release… Though we’ve tweaked the logo many times since the magazine premiered in 1992, this is the first time we’ve overhauled it. And we... CONTINUE READING

Most Common Conflicts Between the Web Designer and the Graphic Designer

By: Neil Tortorella on Mar 13th 2012
Most Common Conflicts Between the Web Designer and the Graphic Designer

A website project can be a lesson in conflict and compromise. A delicate dance between the designer and the developer. Their goals are the same – to please the client and the audience. Yet they often approach these goals from very different mindsets, which can easily result in a collision. Graphic designers tend to focus on aesthetics. Balance. Elegant typography. Beautiful color palettes. Dynamic images. Developers, on the other hand, tend to think about function, usability and concise code... CONTINUE READING

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