First established in 1877 as a trademark for a breakfast cereal, Quaker Oats has been providing classic consistent to America and other areas of the world for over 130 years. Quaker Oats today offers a variety of products ranging from rice crackers to granola bars to oatmeal. There are more than 40 sub-brands under their name. No courtesy of a press release on this one or any information, Quaker Oats has recycled through two new logo redesigns in the... CONTINUE READING
JC Penney was originally started by James Cash Penney in 1902, when it was first opened as a dry-goods store named “The Golden Rule” in Kemmerer, Wyoming. Today, the company is a publicly traded company consisting of over 11,000 department stores spread out across The United States and Puerto-Rico, predominantly in Shopping Malls. Providing customers with middle-class merchandise and affordable items without the high-end brand influence. Many of the brands inside JC Penny are internally designed and produced. They... CONTINUE READING
After reading Nicole Spiegel-Gotsch’s article on Graffiti Art and most recently traveling to Berlin I really started to think about graffiti – is it street art or is it a crime? Some graffiti artists are in jail whilst their work is exhibited in a gallery. How does that make any sense? There is a lot of Graffiti in Berlin and to be honest it is pretty amazing. In the 1980s political slogans and general comments on the current situation... CONTINUE READING
The Carolina Panthers, a team, which entered the NFL in 1995 as an expansion to the NFL, has re-branded their logo since their inception. The logo first leaked on The Panther’s Facebook page and made its debut at the Pro Bowl on a commercial for Vapor Jet Gloves by Nike. The revision of the logo correlates with Nike replacing Reebok as their official apparel provider beginning this 2012 season. Carolina Panthers President Danny Morison said “We have one of... CONTINUE READING
Aetna, an age-old Health Insurance brand started 157 years ago breathes youth into its brand with a new logo and amazing application to go along with it. The previous icon featured a dark blue serif font and a dated fitness type figure as their icon. Siegel+Gale is responsible for the new modern redesign and have gone in a completely new and fresh direction for the company relying on a beautiful purple color and slick lowercase typography. The company said... CONTINUE READING
Whether you consider it an urban eye-sore or an extension of early cave paintings, the influence of graffiti art can be seen in almost every area of design from fashion to packaging, skateboard gear and video game art. Some cases in point are Hello Kitty’s for Sephora Graffiti collection and a recently commissioned mural for the launch of video game Soul Caliber V by Jim Rockwell of creative collective ENDoftheLINE. This past week NBCLosAngeles.com reported that graffiti artist David... CONTINUE READING
TV Land, Once a nightly spot on Nickelodeon in 1996 and Once dedicated strictly to keeping classic TV alive on the tube on a nightly spot on Nickelodeon called Nick at Night in 1996 has now segmented into a network for people in their 40’s to 50’s with both classic programming pulled from the vault and new, original productions. The new rebrand, Designed by Trollbäck + Company in New York were introduced last year. TV Land was in fact... CONTINUE READING
Developing a website, even a small one, can easily turn into a daunting task without some sort of documented process in place. There are those sites that require little more than a designer sitting in front of their monitor tapping out some html and css. Other sites can involve an army of team members from graphic designers to coders, photographers to writers and a host of others in between. What they share, or at least should, is a process... CONTINUE READING
George J Mecherle founded State Farm Insurance in 1992, originally specializing in auto insurance segmented only for Farmers. Today, it provides multiple types of insurance, including banking and financial assistance. They are no stranger to the modern public sitting at number 37 on the Fortune 500 list and generating 63.2 billion dollars in revenue in 2011. State Farm was already updating their ads to a more colorful, witty feel to target a younger and wider audience. Next, they decided... CONTINUE READING
Last week DC Comics revealed a new grayscale version of their new logo, which seemed to disappoint comic fans everywhere across the Internet. A week later, DC released their branding plans for the logo and everything came together very nicely. The logo itself doesn’t really scream “Comics!” or even remotely look like a comic book company at first glace. Rethinking a comic book company sounds like a pretty heavy task and the branding really saved this logo. The logo... CONTINUE READING
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These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed...
It is hardly surprising that many people think there is a big difference difference between graffiti and tagging. Some are of the opinion that people who do tags and call themselves graffiti artists should...
First up we have Gabriel Picolo’s doodle project. Every day for the 365 days he will draw a doodle. It is an attempt to stop procrastinating and so everyday in his notebook he will...