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|03-31-2014 - 04-02-2014||An Event Apart||Seattle (workshop only)||$75|
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|04-28-2014 - 04-30-2014||An Event Apart||Boston||$75|
|05-12-2014 - 05-16-2014||HOW Design Live||Boston||$50|
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Conference: Future Insights Live When: June 16-20th 2014 Where: Las Vegas, Nevada, The New Tropicana hotel and casino, 3801 Las Vegas Blvd Discount: 10% Discount Code: GRAPHIC10 GraphicDesign.com readers can receive a 10% discount...
Conference: In Control Conference When: February 17-19 2014 Where: Orlando, Florida, Embassy Suites Orlando – Downtown Hotel Discount: $100 Discount Code: 100GRAPHICDESIGN The AIGA web and mobile design conference is a 2 day conference...
WHERE: Boston, Hynes Convention Center, 900 Boylston Street, MA WHEN: May 12-13 2014 DISCOUNT: $50 DISCOUNT CODE: HDLGD14 Register to the HOW Design LIVE conference before February 11th 2014 and receive the early bird...
For Toronto-based, Ronnie LeBow, owner and creative director at LEBOW, inspiration often comes while taking a shower. Susan Barnabee Long, a graphic designer based in Illinois, prefers to tuck problems away in a corner of her mind while they percolate. Design inspiration is all around us. It can be found in music, literature and other creative disciplines such as architecture, interior design, product design, illustration and photography. It’s simply a matter of paying attention. For example, children can be... CONTINUE READING
After the project research, brainstorming sessions, thumbnails, rough layouts and such you’ve arrived at what you believe are, say, three solid solutions to your client’s quandary. It’s time for show and tell. The design presentation, when handled correctly, can cement your relationship with your client and have them doing the happy dance. Blow it and you can easily find yourself doing a myriad of revisions or worse. Worse would be your client saying, “Well … um … thanks for... CONTINUE READING
However, don’t think designing is all you’ll be doing. There’s a good chance you may be recruited to attend a new business pitch at some point. That’s especially true if a small shop employs you. Even if there’s an account executive or two, many new business presentations include some creative folks. Prospective clients like to meet the person or persons who will be creating their materials. I’ve written this often, but it bears mention again – People buy from... CONTINUE READING
The brand is currently being brought to life by the NCOT during its summer integrated marketing campaign across various multi-media platforms including a new website, new travel app and new advertising. Efforts will focus on adults ages 25 – 54 who are interested in active vacations, as well as young families. (Press Release) Designed by Y&R, a culture driven marketing company, the new logo is all caps and bold. The only thing that remains from the previous design is... CONTINUE READING
When you’re out hunting down work because the well is drying up, it’s tempting to take on whatever comes through the door, rings the phone or chimes the inbox. There are loads of reasons to take on a job you probably should have passed up. Here are just a few: • The fridge is empty • The landlord’s knocking on your door • Creditors are calling to say, “hi” • You go to your car only to see Guido... CONTINUE READING
The sales cycle for service businesses, such as graphic design, takes a long time. “Long time” means six months to a year or more from first contact to closing the deal. Yikes! Here’s more not-so-good news to consider. Many freelancers and small studios only have a handful of clients. Typically, one in that handful is the cash cow, representing the majority of revenue for the designer. Picture this. You’re happily designing away for Cash Cow, Inc., minding your own... CONTINUE READING
Apple has launched the all new iOS 7, as a pre-release for developers featuring a new ‘flat’ designed interface, new control center, transparent animations and a design and functionality update to all standard iPhone apps. The new mobile operating system will be available for the iPhone 4, iPhone 4S, iPhone 5, the iPad 2, iPad third and fourth generation, the iPad mini and the iPod touch fifth generation. The design is a lot different than what previous iPhone users... CONTINUE READING
As a 21st Century graphic designer, you’re still expected to do all the print-related stuff as well as provide site designs services and other online eye candy for clients. Many client types don’t see a distinction between print and Web work. This is particularly true for small businesses, which are the revenue bread and butter for most independent graphic designers and many smaller firms. Let’s say you’ve landed a client. They need a site. The conversation usually goes something... CONTINUE READING
I attended my first Book Expo in 2002, working as a book designer for M. Evans and Company, and have gone about every other year or so, and I’ve attended in Chicago and Los Angeles, although for the last four years the expo has been held in New York. I remember George De Kay, a veteran publisher who passed away in 2003, telling me about the early days, when it was just books on tables. No booths, no author... CONTINUE READING
Somehow the two fields are connected to each other. This makes many art schools add photography courses to their design degree requirements or vice versa. In this article, I will try to explore with you if graphic designers really need to learn about photography, and I would like to hear your personal opinion and experience about graphic design and photography as linked talents. Photography In Your Design If you are a graphic designer who works in any of the... CONTINUE READING