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Top 10 Rebrands and New Logos of 2013 (Part 1)

By: Matt Cannon on Jan 15th 2014
Top 10 Rebrands and New Logos of 2013 (Part 1)

Rebranding can help a business better appeal to customers, convey the business’s image, and revitalize a brand. While some rebrands are subtle upgrades of the original, some rebranding efforts offer a complete overhaul of the company name, logo, and brand identity. Whether it’s a new logo design, logo redesign, or complete rebrand, it takes a team of professionals to nail the logo and attract the attention of the company’s target audience. There were a lot of successful design campaigns... CONTINUE READING

Duffy & Partners Unveil Epicurean Re-Brand Project

By: Helena Wilson Beevers on Jan 13th 2014
Duffy & Partners Unveil Epicurean Re-Brand Project

Duffy & Partners felt that “the truth would be far better at differentiating itself amongst the competition and resonate with today’s consumer.” Duffy created an entirely new brand language, packaging, P.O.S materials, business and promotional materials and signage for this environmentally friendly kitchen products company which was established in 2003. The work of Epicurean to date has provided an innovative approach to the kitchenware market by developing a selection of wood-based products such as chopping boards and utensils. These... CONTINUE READING

The Best Package Designs of 2013

By: Mirko Humbert on Jan 7th 2014
The Best Package Designs of 2013

However, packaging design is more than just typography, layout and color, there is a third dimension involved, and the case conception can make a huge difference between a nice and an awesome package. In this article I take a look at some of the best packages that have been designed in 2013. The packaging work you’ll find below always stands out both aesthetically and practically. A package design that is only visually appealing is great, but not enough to... CONTINUE READING

Layout Your Path To A Career In Graphic Design

By: Neil Tortorella on Dec 27th 2013
Layout Your Path To A Career In Graphic Design

They can major in graphic design at a traditional college or university. They might opt for any one of various other educational choices, either on or offline. But, the education of a graphic designer involves more than honing an ability to create a pleasing printed piece, logo, website or other communication vehicle. It involves an understanding of people – what motivates them, resonates with them and determines their behavior, often on an emotional level. Graphic design requires a keen... CONTINUE READING

Go: A Kidd’s Guide to Graphic Design

By: Evan Johnston on Oct 12th 2013
Go: A Kidd's Guide to Graphic Design

And keeping with tradition, he says that he’s designed over a thousand jackets in Go’s introduction. There are some designers who may be disappointed that Go is written for children, but while the book is written on a fourth grade level, it’s not lacking information. Absolutely no space is wasted—even the copyright page is used to explain the history of the copyright symbol. And every page has Kidd’s wit and verve: “Congratulations, you have decided to open this book,... CONTINUE READING

Finding Your Graphic Design Muse

By: Neil Tortorella on Oct 1st 2013
Finding Your Graphic Design Muse

For Toronto-based, Ronnie LeBow, owner and creative director at LEBOW, inspiration often comes while taking a shower. Susan Barnabee Long, a graphic designer based in Illinois, prefers to tuck problems away in a corner of her mind while they percolate. Design inspiration is all around us. It can be found in music, literature and other creative disciplines such as architecture, interior design, product design, illustration and photography. It’s simply a matter of paying attention. For example, children can be... CONTINUE READING

Presentation Tips for Graphic Designers – Part Three: The Design Presentation

By: Neil Tortorella on Sep 4th 2013
Presentation Tips for Graphic Designers – Part Three: The Design Presentation

After the project research, brainstorming sessions, thumbnails, rough layouts and such you’ve arrived at what you believe are, say, three solid solutions to your client’s quandary. It’s time for show and tell. The design presentation, when handled correctly, can cement your relationship with your client and have them doing the happy dance. Blow it and you can easily find yourself doing a myriad of revisions or worse. Worse would be your client saying, “Well … um … thanks for... CONTINUE READING

Presentation Tips for Graphic Designers – Part 2: The New Business Presentation

By: Neil Tortorella on Aug 31st 2013
Presentation Tips for Graphic Designers – Part 2: The New Business Presentation

However, don’t think designing is all you’ll be doing. There’s a good chance you may be recruited to attend a new business pitch at some point. That’s especially true if a small shop employs you. Even if there’s an account executive or two, many new business presentations include some creative folks. Prospective clients like to meet the person or persons who will be creating their materials. I’ve written this often, but it bears mention again – People buy from... CONTINUE READING

Nevada Boosts Tourism Effort With Brand Refresh

By: Matt Cannon on Aug 2nd 2013
Nevada Boosts Tourism Effort With Brand Refresh

The brand is currently being brought to life by the NCOT during its summer integrated marketing campaign across various multi-media platforms including a new website, new travel app and new advertising. Efforts will focus on adults ages 25 – 54 who are interested in active vacations, as well as young families. (Press Release) Designed by Y&R, a culture driven marketing company, the new logo is all caps and bold. The only thing that remains from the previous design is... CONTINUE READING

The Delicate Art of Saying No

By: Neil Tortorella on Jul 31st 2013
The Delicate Art of Saying No

When you’re out hunting down work because the well is drying up, it’s tempting to take on whatever comes through the door, rings the phone or chimes the inbox. There are loads of reasons to take on a job you probably should have passed up. Here are just a few: • The fridge is empty • The landlord’s knocking on your door • Creditors are calling to say, “hi” • You go to your car only to see Guido... CONTINUE READING

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