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The Buck Doesn’t Stop Here – Passive Income for Graphic Designers

By: Neil Tortorella on Jul 20th 2013
The Buck Doesn’t Stop Here - Passive Income for Graphic Designers

The sales cycle for service businesses, such as graphic design, takes a long time. “Long time” means six months to a year or more from first contact to closing the deal. Yikes! Here’s more not-so-good news to consider. Many freelancers and small studios only have a handful of clients. Typically, one in that handful is the cash cow, representing the majority of revenue for the designer. Picture this. You’re happily designing away for Cash Cow, Inc., minding your own... CONTINUE READING

What Are Your First Impressions of Apple’s New iOS 7? Poll Article

By: Matt Cannon on Jul 3rd 2013
What Are Your First Impressions of Apple’s New iOS 7? Poll Article

Apple has launched the all new iOS 7, as a pre-release for developers featuring a new ‘flat’ designed interface, new control center, transparent animations and a design and functionality update to all standard iPhone apps. The new mobile operating system will be available for the iPhone 4, iPhone 4S, iPhone 5, the iPad 2, iPad third and fourth generation, the iPad mini and the iPod touch fifth generation. The design is a lot different than what previous iPhone users... CONTINUE READING

Estimating Web Design Projects

By: Neil Tortorella on Jul 2nd 2013
Estimating Web Design Projects

As a 21st Century graphic designer, you’re still expected to do all the print-related stuff as well as provide site designs services and other online eye candy for clients. Many client types don’t see a distinction between print and Web work. This is particularly true for small businesses, which are the revenue bread and butter for most independent graphic designers and many smaller firms. Let’s say you’ve landed a client. They need a site. The conversation usually goes something... CONTINUE READING

Thoughts on Book Expo America 2013

By: Evan Johnston on Jun 26th 2013
Thoughts on Book Expo America 2013

I attended my first Book Expo in 2002, working as a book designer for M. Evans and Company, and have gone about every other year or so, and I’ve attended in Chicago and Los Angeles, although for the last four years the expo has been held in New York. I remember George De Kay, a veteran publisher who passed away in 2003, telling me about the early days, when it was just books on tables. No booths, no author... CONTINUE READING

Why Designers Should Learn Photography

By: Rafiq Elmansy on Apr 29th 2013
Why Designers Should Learn Photography

Somehow the two fields are connected to each other. This makes many art schools add photography courses to their design degree requirements or vice versa. In this article, I will try to explore with you if graphic designers really need to learn about photography, and I would like to hear your personal opinion and experience about graphic design and photography as linked talents. Photography In Your Design If you are a graphic designer who works in any of the... CONTINUE READING

Top 10 Logo Design Tips (Part One)

By: Matt Cannon on Apr 5th 2013
Top 10 Logo Design Tips (Part One)

A logo can inspire recognition, trust and respect for a product or organization. It’s our duty as a designer to create an amazing iconic logo and a beautiful brand identity to back that up. According to Smashing Magazine, to understand what a logo is, we first must understand what the main purpose of logos are. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. Here are 10 tips to... CONTINUE READING

Top 5 Business Card Design Mistakes (Part Two)

By: Matt Cannon on Mar 12th 2013
Top 5 Business Card Design Mistakes (Part Two)

Check out Part One if you missed it 6. Handwriting Changes of Contact Information on Old Cards Giving a card to someone with an updated change in handwriting not only destroys and pollutes the design of your card it also shows a lot about your business ethics. People will automatically assume that you procrastinate and “Design New Business Cards” has been lingering on your to-do list for too long. Make sure you have new ones with the new information... CONTINUE READING

Top 5 Business Card Design Mistakes

By: Matt Cannon on Mar 8th 2013
Top 5 Business Card Design Mistakes

1. Too Much Information This isn’t a website, it’s a very small business card meant for networking, not telling your whole life story. Whoever is picking up your business card should immediately be able to find your website, email or phone number without searching for it. 2. Starting a Font War Too many fonts are never a good idea, especially if you are using more generic font choices. Don’t mix between bold, italicized and highly stylized fonts. While I... CONTINUE READING

Revive Your Resume with Vitamin T

By: Helena Wilson Beevers on Feb 14th 2013
Revive Your Resume with Vitamin T

Our friends over at Vitamin Talent have recently been offering creatives tips to revitalize their resume. Useful articles such as 9 Mistakes You Find on Design Resumes and 5 Tips for Making Your Resume More Engaging provide job seeking design talent with a comprehensive guide. Citing a U.S. News & World Report article as their source, Vitamin T state that in order to deliver a winning resume, individuals need to do the following… 1. Get over yourself 2. Answer... CONTINUE READING

Top 3 Ad Campaign Attacks of All Time

By: Matt Cannon on Feb 11th 2013
Top 3 Ad Campaign Attacks of All Time

Many monopolizing companies end up in a feud between each other because quite frankly, they’re in a league where they only have one another to compete against. In my opinion, the key here is to focus on keeping the market to themselves and keep more companies from joining their circle but these companies take stabs at each other year after year through comparative advertising. Here are our Top 3 Ad Campaign Attacks of All Time: 3. Burger King vs.... CONTINUE READING

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