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32,000 new logos from around the world were studied to compile LogoLounge’s 2012 logo design trend report. The true benefit of studying logo designs and trends is that they consistently classify the path for the present and for the future. Once you see the direction these start to take, you start to understand their flow and rapidity and eventually you may get a glimpse of what’s to come. Here are our picks from that list for the top 5... CONTINUE READING
“It’s not science, but it’s beautiful and all artists recognize this” says Ed Ruscha in his forward to Sign Painters, a book about hand painted signs and the people who create them. And yet sign painting must be a science—the spacing, the embellishments, brushwork, the fluidity of the type. Hand painted signs were once just signs, but now in an era of Photoshop and Illustrator, they’re something else—they’re a mark that says that someone cared enough to get something... CONTINUE READING
Articles abound on how designers can win and keep clients but seemingly less frequent are articles on ways clients can woo and win good designers. By surveying their community of over 190,000 designers, 99designs.com set out to uncover the key things designers look for in a “good client”. Generally the results of 99designs “How to Woo a Designer” survey confirm that on a fundamental level designers look for what any professional might want in a client—consideration, respect and to... CONTINUE READING
If we did a quick survey about the most common problems designers, especially new designers have to face, we would find that the expensive price of graphic design tools and applications top the list of these complaints. Even when companies like Adobe provide Creative Suites for more saving opportunities, they are still expensive for many designers around the world. Some designers try to overcome this problem by relying on free graphic design tools that allow them to reduce their software... CONTINUE READING
Uncovering the Inspiration Behind David Sherwin’s New Book; “Success by Design: The Essential Business Reference for Designers”
Creative director and interaction designer David Sherwin launches his book, “Success by Design: The Essential Business Reference for Designers”, on December 4th 2012. In addition to being Principal Designer at global creative firm Frog, Sherwin is also Senior Lecturer at California College of the Art in the BFA Interaction Design program. Using a combination of the experience acquired within roles such as these, and a variety of detailed interviews with industry insiders, Sherwin wrote this book for fellow creatives.... CONTINUE READING
The Internet is a wonderful thing. I pretty much live on it. It puts the collective knowledge of mankind at your fingertips. It also makes it very tempting and easy to lift a logo, art, image or some prose. It happens all the time. There’s a myth floating around that if something is on the Net, it’s in the public domain. Not so. Even if it doesn’t carry a ©, it’s probably still protected by copyright. But, stuff still... CONTINUE READING
As graphic designers, we deal in concepts and ideas. But, we also deal in intellectual property. Intellectual property (IP) is the area of law that addresses intangibles such as copyrights, trademarks and patents. For designers and other visual artists it concerns protecting the work we do, for both ourselves and, often, our clients. And herein lies the problem. Most designers don’t think about rights, unless they’re a Landor or some other huge design firm. That is to say, they... CONTINUE READING
In my first post for GraphicDesign.com I outlined the pro’s and con’s of using WordPress as your portfolio platform in addition to (and even instead of) the other options readily available on the web. I argued that WordPress is the most open, powerful, customizable, and effective platform for designers (or artists of any kind for that matter) to build a meaningful and profitable personal brand online. Now, as a follow up to that article I’ve put together a list... CONTINUE READING
Trendsetting is not an easy task in marketing. These Top 5 Design Agencies lead the market with extremely strong portfolios of past work, as well as proving inspiration for what’s to come. It’s humbling to see how these organizations began their ventures while they are now globally effecting and bending corporate culture. 5. Teehan + Lax Geoff Teehan began his career in digital media in 1995, working as a designer for an Internet start-up. In 1999 he joined Modem... CONTINUE READING
For many graphic designers, “sales” is a four-letter word. Okay, it’s five, but you get the idea. It gives them the heebie-jeebies and they often feel as though they need to take a shower after a sales-e encounter. That’s if the encounter ever takes place. Designers are notorious for avoiding sales like the plague. It conjures up visions of the stereotypical, checkered jacket with plaid pants, cigar-smoking car salesman. Nonetheless, sales is a necessary function, just like designing, marketing,... CONTINUE READING