This year our readers voted “Striving too far from the original design and concepts” as the choice for corporate rebrand failure. It was also said that a “logo that has an awkward or bad wordmark” could be harmful to the brand. Please keep in mind while reading that this is an opinionated piece. After reading let us know what your top 5 worst rebrands of 2012 are! 5. Chuck E. Cheese’s GraphicDesign.com Source The Chuck E. Cheese’s franchise rolled... CONTINUE READING
Have you ever noticed how the older one gets, the faster the years seem to blow by? It’s one of those time-relativity things. When you’re five, a year represents 1/5 of your life. When you’re 50, it represents 1/50. Each year, our perception of time compresses, so the years roll by, seemingly faster and faster, until the next thing you know, AARP is filling up your mailbox with membership invitations and you find yourself considering which Medicare plan is... CONTINUE READING
The objective of rebranding is to influence a customer’s perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. Sometimes it’s done so right that we forget the old brand even existed or don’t even miss it at all. The new mark fits in with culture and gives us the feeling that the brand is persistently pushing into the future while promoting great design. Please keep in... CONTINUE READING
As we move from 2012 into 2013, it seems to be an appropriate time for reflection. What were the top design books and trends for the year? Let’s have a peek. Each year, logo design trends abound and 2012 was no different. LogoLounge.com provided some insights as to what designers were up to this past year. Report author and LogoLounge frontman, Bill Gardner, had this to say. “There’s plenty to be learned here, but you need to be looking... CONTINUE READING
32,000 new logos from around the world were studied to compile LogoLounge’s 2012 logo design trend report. The true benefit of studying logo designs and trends is that they consistently classify the path for the present and for the future. Once you see the direction these start to take, you start to understand their flow and rapidity and eventually you may get a glimpse of what’s to come. Here are our picks from that list for the top 5... CONTINUE READING
“It’s not science, but it’s beautiful and all artists recognize this” says Ed Ruscha in his forward to Sign Painters, a book about hand painted signs and the people who create them. And yet sign painting must be a science—the spacing, the embellishments, brushwork, the fluidity of the type. Hand painted signs were once just signs, but now in an era of Photoshop and Illustrator, they’re something else—they’re a mark that says that someone cared enough to get something... CONTINUE READING
Articles abound on how designers can win and keep clients but seemingly less frequent are articles on ways clients can woo and win good designers. By surveying their community of over 190,000 designers, 99designs.com set out to uncover the key things designers look for in a “good client”. Generally the results of 99designs “How to Woo a Designer” survey confirm that on a fundamental level designers look for what any professional might want in a client—consideration, respect and to... CONTINUE READING
If we did a quick survey about the most common problems designers, especially new designers have to face, we would find that the expensive price of graphic design tools and applications top the list of these complaints. Even when companies like Adobe provide Creative Suites for more saving opportunities, they are still expensive for many designers around the world. Some designers try to overcome this problem by relying on free graphic design tools that allow them to reduce their software... CONTINUE READING
Uncovering the Inspiration Behind David Sherwin’s New Book; “Success by Design: The Essential Business Reference for Designers”
Creative director and interaction designer David Sherwin launches his book, “Success by Design: The Essential Business Reference for Designers”, on December 4th 2012. In addition to being Principal Designer at global creative firm Frog, Sherwin is also Senior Lecturer at California College of the Art in the BFA Interaction Design program. Using a combination of the experience acquired within roles such as these, and a variety of detailed interviews with industry insiders, Sherwin wrote this book for fellow creatives.... CONTINUE READING
The Internet is a wonderful thing. I pretty much live on it. It puts the collective knowledge of mankind at your fingertips. It also makes it very tempting and easy to lift a logo, art, image or some prose. It happens all the time. There’s a myth floating around that if something is on the Net, it’s in the public domain. Not so. Even if it doesn’t carry a ©, it’s probably still protected by copyright. But, stuff still... CONTINUE READING
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These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed...
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First up we have Gabriel Picolo’s doodle project. Every day for the 365 days he will draw a doodle. It is an attempt to stop procrastinating and so everyday in his notebook he will...