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With a sneak peak all the way back in 2009 from PC World, we saw hints of Microsoft’s new brand. Yesterday the company unveiled their first official new Microsoft Logo in 25 years in preparation for Windows 8. Here is an excerpt from the official Microsoft Blog: “This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to... CONTINUE READING
In our poll article that was published a couple of weeks ago, Design Competitions: To Join or Not to Join?, we were discussing design competitions and tried to discover what design students and professionals thought of design competitions. This article defined design competitions as either local or international design challenges that help to measure the talent and skills of the participants by means of judging their artwork by a professional board of jury. Many design students and professional designers... CONTINUE READING
Finding the Right Designer for the Job: Tips for Writing a Good Job Post from The Creative Group (Poll Article)
The topic of job descriptions came up in conversation with some colleagues the other day. Frequently cited was frustration with overly broad or ambitious job descriptions that read like an employer wish list of skills and expertise rather than an accurate picture of actual needs. Graphic design seems like an area where this is especially prevalent, perhaps owing to the many forms of design practice. While some may argue on the side of that being a valid recruitment approach... CONTINUE READING
The First Chuck E. Cheese’s opened in San Jose, CA in 1977. Back then it was known as Chuck E. Cheese’s Pizza Time Theatre. The Founder, Nolan Bushnell was also the engineer and entrepreneur who founded Atari, Inc. He also is responsible for the design of the original mascot. The original name of the franchise was to be called Rick Rats Pizza but the company’s PR Firm didn’t think a rat would make a comforting mascot in a Pizza... CONTINUE READING
A few weeks ago my poll article “What’s the Best Way to Build an Online Portfolio?” received quite a few comments and many voted via the poll. With the wide selection of template portfolio web sites available to designers, this result may not be a surprise, but it is to me, a print and web designer, educator and one who began coding sites in 1995. In fact, it was a bit shocking to see that 68% of respondents said... CONTINUE READING
The minimalist approach can go a long way, especially when you have a text only logo, meaning that it is free of any emblem or other distinct pictorial element. Text only logos can also include a lettermark. A good example would be the McDonald’s “M”. According to DesignCrowd, 8 of the top 10 brands - from Interbrand's Top 100 brands of the world 2009 - use a simple wordmark or lettermark logo. Also 51 of the top 100 brands... CONTINUE READING
Many organizations expire past their shelf life without even realizing it. Whether it’s because your brand is simply outdated, or an element of negative culture is associated with your brand, there is no question that rebranding can be the most important move towards a better future for the company. If you fit into any of the below, then it’s probably time to start thinking about rebranding. 1. Generic City It’s a competitive world, it’s important to stand out and... CONTINUE READING
It’s 8pm on a Friday and I’ve just looked through what feels like 200 billion (but is more likely about 45) of the most mind-numbingly bad portfolios ever to be submitted for a design position. When I started this process, it was 5pm on a Friday and the foolish me of two hours ago was brimming with optimism at the promise of finding a dream designer and leaving the office early. Then it was 7pm and the parade of... CONTINUE READING
Everyday I drive past a terribly offensive sign. It reads “Shaner’s.” The name of the business hardly offends me. It’s the prime mark holding the space where a smart (curly) apostrophe should be that sets me over the edge. It drives me absolutely crazy and got me to thinking. How much time do designers spend on choosing the best colors for a design job? Picking the perfect picture? Choosing the right font? Most designers agonize over these decisions. Of... CONTINUE READING
Many professional and freelance designers work from home: perhaps due to familial or personal restrictions, perhaps because the commute to the company office is too far, or perhaps that’s just the way they like it. Whatever the reason, once a designer finds his or herself in a situation where work is performed under the same roof as laundry, a few small actions can make all the difference in maintaining a healthy life-work balance and not getting caught doing homework.... CONTINUE READING