As graphic designers, we deal in concepts and ideas. But, we also deal in intellectual property. Intellectual property (IP) is the area of law that addresses intangibles such as copyrights, trademarks and patents. For designers and other visual artists it concerns protecting the work we do, for both ourselves and, often, our clients. And herein lies the problem. Most designers don’t think about rights, unless they’re a Landor or some other huge design firm. That is to say, they... CONTINUE READING
In my first post for GraphicDesign.com I outlined the pro’s and con’s of using WordPress as your portfolio platform in addition to (and even instead of) the other options readily available on the web. I argued that WordPress is the most open, powerful, customizable, and effective platform for designers (or artists of any kind for that matter) to build a meaningful and profitable personal brand online. Now, as a follow up to that article I’ve put together a list... CONTINUE READING
Trendsetting is not an easy task in marketing. These Top 5 Design Agencies lead the market with extremely strong portfolios of past work, as well as proving inspiration for what’s to come. It’s humbling to see how these organizations began their ventures while they are now globally effecting and bending corporate culture. 5. Teehan + Lax Geoff Teehan began his career in digital media in 1995, working as a designer for an Internet start-up. In 1999 he joined Modem... CONTINUE READING
For many graphic designers, “sales” is a four-letter word. Okay, it’s five, but you get the idea. It gives them the heebie-jeebies and they often feel as though they need to take a shower after a sales-e encounter. That’s if the encounter ever takes place. Designers are notorious for avoiding sales like the plague. It conjures up visions of the stereotypical, checkered jacket with plaid pants, cigar-smoking car salesman. Nonetheless, sales is a necessary function, just like designing, marketing,... CONTINUE READING
Of course content is important, but Design is king. Get the experience and usability part wrong and you have a website disaster. Many of these errors are found in smaller business and start-up websites but also in some major designs. Here’s a look at the Top 5 Web Design Mistakes. 5. No Help or Support There’s nothing worse than leaving your customer stranded. It can be extremely frustrating for a user when they have concerns but are fishing to... CONTINUE READING
Striving too far from the original design and concepts was the top choice for corporate rebrand failure according to our readers in the recent poll article “Top 10 Worst Corporate Rebrands“. In addition, voters overwhelmingly named MasterCard Worldwide the worst corporate rebrand of all-time. MasterCard Worldwide received 32% of the vote, which was nearly double the percentage of the next closest finisher. NBC Universal was named the second worst corporate rebrand ever and received 18% of the vote, which... CONTINUE READING
Art school was a wacky, wild and totally weird time for me. That was back in the 70s when we still used press type, rapidographs, markers and 360 layout pads. Another thing I never quite understood was who had the brilliant idea to put an art school in the back of a Holiday Inn, on the beach in Fort Lauderdale, with a bar in the front and another one across the street. It was the notorious Elbow Room. I... CONTINUE READING
In this post I hope to accomplish two things: First, I’d like to convince you that there are a lot of great platforms out there for posting and sharing your work; meaning there’s really no excuse for neglecting to create an online portfolio. Secondly, I’d like to convince you that any creative person who wants to harness the full potential of their personal brand is best served by building their portfolio on WordPress as part of a self hosted... CONTINUE READING
One of the most important characteristics of an effective sports logo is that it has immediate influence on its fan base. The icon should grasp the viewers attention without a second of extra thought. It should evoke excitement and make the fan want to root for their team. Finally, it should be timeless. Many of the logos made this list for the sole reason that they have stood the test of time with little or no changes while remaining... CONTINUE READING
Logo design is a staple for many graphic designers. But figuring out how much to charge for them can be a lesson in angst and anxiety. Thoughts spin around in many a designer’s brain. “Is my fee too low? Too high? What happens if this client grows up to become a mega-brand? Am I slitting my throat? Will I regret things down the road?” The questions go on and on. By comparison, brochures and other printed material are pretty... CONTINUE READING
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Last Updated Apr 24, 2014 7:32 pm EST
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These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed...
It is hardly surprising that many people think there is a big difference difference between graffiti and tagging. Some are of the opinion that people who do tags and call themselves graffiti artists should...
First up we have Gabriel Picolo’s doodle project. Every day for the 365 days he will draw a doodle. It is an attempt to stop procrastinating and so everyday in his notebook he will...