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|03-31-2014 - 04-02-2014||An Event Apart||Seattle (workshop only)||$75|
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Conference: Future Insights Live When: June 16-20th 2014 Where: Las Vegas, Nevada, The New Tropicana hotel and casino, 3801 Las Vegas Blvd Discount: 10% Discount Code: GRAPHIC10 GraphicDesign.com readers can receive a 10% discount...
Conference: In Control Conference When: February 17-19 2014 Where: Orlando, Florida, Embassy Suites Orlando – Downtown Hotel Discount: $100 Discount Code: 100GRAPHICDESIGN The AIGA web and mobile design conference is a 2 day conference...
WHERE: Boston, Hynes Convention Center, 900 Boylston Street, MA WHEN: May 12-13 2014 DISCOUNT: $50 DISCOUNT CODE: HDLGD14 Register to the HOW Design LIVE conference before February 11th 2014 and receive the early bird...
Striving too far from the original design and concepts was the top choice for corporate rebrand failure according to our readers in the recent poll article “Top 10 Worst Corporate Rebrands“. In addition, voters overwhelmingly named MasterCard Worldwide the worst corporate rebrand of all-time. MasterCard Worldwide received 32% of the vote, which was nearly double the percentage of the next closest finisher. NBC Universal was named the second worst corporate rebrand ever and received 18% of the vote, which... CONTINUE READING
Art school was a wacky, wild and totally weird time for me. That was back in the 70s when we still used press type, rapidographs, markers and 360 layout pads. Another thing I never quite understood was who had the brilliant idea to put an art school in the back of a Holiday Inn, on the beach in Fort Lauderdale, with a bar in the front and another one across the street. It was the notorious Elbow Room. I... CONTINUE READING
In this post I hope to accomplish two things: First, I’d like to convince you that there are a lot of great platforms out there for posting and sharing your work; meaning there’s really no excuse for neglecting to create an online portfolio. Secondly, I’d like to convince you that any creative person who wants to harness the full potential of their personal brand is best served by building their portfolio on WordPress as part of a self hosted... CONTINUE READING
One of the most important characteristics of an effective sports logo is that it has immediate influence on its fan base. The icon should grasp the viewers attention without a second of extra thought. It should evoke excitement and make the fan want to root for their team. Finally, it should be timeless. Many of the logos made this list for the sole reason that they have stood the test of time with little or no changes while remaining... CONTINUE READING
Logo design is a staple for many graphic designers. But figuring out how much to charge for them can be a lesson in angst and anxiety. Thoughts spin around in many a designer’s brain. “Is my fee too low? Too high? What happens if this client grows up to become a mega-brand? Am I slitting my throat? Will I regret things down the road?” The questions go on and on. By comparison, brochures and other printed material are pretty... CONTINUE READING
Hidden meanings and subliminal messages are everywhere in marketing, even in the logos themselves. These hidden creations are sometimes unnoticed but are usually designed to emphasize a powerful and significant meaning associated with the brand. This is definitely a huge feat to pull off for a logo designer because it’s easy to go wrong here and the meaning is sometimes indistinguishable. Many of the logos accomplish the injection of hidden symbolism by using the negative space, which is the... CONTINUE READING
With Labor Day weekend upon us and fall around the corner that back-to-school feeling is in the air. For prospective students, it may be a time when they are beginning to consider studying graphic design and graphic design schools or programs. Raising the question of exactly how to go about choosing the “right” school or program for you. In order to give a variety of perspectives on the topic we asked a panel of our experienced and talented writers... CONTINUE READING
Visual art goes hand and hand with music and a logo is no exception. Hundreds of dedicated fans purchase extended merchandise from their favorite artists with their iconic identity plastered all over it. Whether it’s hovering 50 feet over your favorite artist, on a sticker on your old file cabinet, or scribbled on the kids desk next to you in school there’s nothing quite like seeing your favorite musician’s mark. Here’s my personal top 10 favorite musicians logo’s of... CONTINUE READING
Rebranding is so much more than just changing a logo; it’s a company reacting to the culture surrounding it and transforming to cater to that culture. The word “Identity” in Brand Identity should not be taken lightly, a company must literally upgrade their entire persona to stay current with the times. The tricky part is conveying the original essence of the brand, product and service. The key is making sure everyone still recognizes and accepts the company in their... CONTINUE READING
With a sneak peak all the way back in 2009 from PC World, we saw hints of Microsoft’s new brand. Yesterday the company unveiled their first official new Microsoft Logo in 25 years in preparation for Windows 8. Here is an excerpt from the official Microsoft Blog: “This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to... CONTINUE READING