Top 5 Web Design Mistakes

By: Matt Cannon on Oct 4th 2012
Top 5 Web Design Mistakes

Of course content is important, but Design is king. Get the experience and usability part wrong and you have a website disaster. Many of these errors are found in smaller business and start-up websites but also in some major designs. Here’s a look at the Top 5 Web Design Mistakes. 5. No Help or Support There’s nothing worse than leaving your customer stranded. It can be extremely frustrating for a user when they have concerns but are fishing to... CONTINUE READING

Top 10 Worst Corporate Rebrands (Part Two) – Poll Results

By: Matt Cannon on Sep 26th 2012
Top 10 Worst Corporate Rebrands (Part Two) – Poll Results

Striving too far from the original design and concepts was the top choice for corporate rebrand failure according to our readers in the recent poll article “Top 10 Worst Corporate Rebrands“. In addition, voters overwhelmingly named MasterCard Worldwide the worst corporate rebrand of all-time. MasterCard Worldwide received 32% of the vote, which was nearly double the percentage of the next closest finisher. NBC Universal was named the second worst corporate rebrand ever and received 18% of the vote, which... CONTINUE READING

The Winding Road From Student to Veteran Graphic Designer: What I’ve Learned Along the Way

By: Neil Tortorella on Sep 19th 2012
The Winding Road From Student to Veteran Graphic Designer: What I’ve Learned Along the Way

Art school was a wacky, wild and totally weird time for me. That was back in the 70s when we still used press type, rapidographs, markers and 360 layout pads. Another thing I never quite understood was who had the brilliant idea to put an art school in the back of a Holiday Inn, on the beach in Fort Lauderdale, with a bar in the front and another one across the street. It was the notorious Elbow Room. I... CONTINUE READING

The Pro’s & Con’s of Using WordPress as Your Portfolio Platform (Poll Article)

By: Nathan Weller on Sep 18th 2012
The Pro's & Con's of Using WordPress as Your Portfolio Platform (Poll Article)

In this post I hope to accomplish two things: First, I’d like to convince you that there are a lot of great platforms out there for posting and sharing your work; meaning there’s really no excuse for neglecting to create an online portfolio. Secondly, I’d like to convince you that any creative person who wants to harness the full potential of their personal brand is best served by building their portfolio on WordPress as part of a self hosted... CONTINUE READING

Top 10 Sports Logos of All Time

By: Matt Cannon on Sep 11th 2012
Top 10 Sports Logos of All Time

One of the most important characteristics of an effective sports logo is that it has immediate influence on its fan base. The icon should grasp the viewers attention without a second of extra thought. It should evoke excitement and make the fan want to root for their team. Finally, it should be timeless. Many of the logos made this list for the sole reason that they have stood the test of time with little or no changes while remaining... CONTINUE READING

The Delicate Art of Pricing Logo Design (Poll Article)

By: Neil Tortorella on Sep 10th 2012
The Delicate Art of Pricing Logo Design (Poll Article)

Logo design is a staple for many graphic designers. But figuring out how much to charge for them can be a lesson in angst and anxiety. Thoughts spin around in many a designer’s brain. “Is my fee too low? Too high? What happens if this client grows up to become a mega-brand? Am I slitting my throat? Will I regret things down the road?” The questions go on and on. By comparison, brochures and other printed material are pretty... CONTINUE READING

Top 15 Logos With Hidden Meanings

By: Matt Cannon on Sep 4th 2012
Top 15 Logos With Hidden Meanings

Hidden meanings and subliminal messages are everywhere in marketing, even in the logos themselves. These hidden creations are sometimes unnoticed but are usually designed to emphasize a powerful and significant meaning associated with the brand. This is definitely a huge feat to pull off for a logo designer because it’s easy to go wrong here and the meaning is sometimes indistinguishable. Many of the logos accomplish the injection of hidden symbolism by using the negative space, which is the... CONTINUE READING

Choosing the Right Design School

By: Nicole Spiegel-Gotsch on Sep 1st 2012
Choosing the Right Design School

With Labor Day weekend upon us and fall around the corner that back-to-school feeling is in the air. For prospective students, it may be a time when they are beginning to consider studying graphic design and graphic design schools or programs. Raising the question of exactly how to go about choosing the “right” school or program for you. In order to give a variety of perspectives on the topic we asked a panel of our experienced and talented writers... CONTINUE READING

Top 10 Musician’s Logos of All Time

By: Matt Cannon on Aug 30th 2012
Top 10 Musician’s Logos of All Time

Visual art goes hand and hand with music and a logo is no exception. Hundreds of dedicated fans purchase extended merchandise from their favorite artists with their iconic identity plastered all over it. Whether it’s hovering 50 feet over your favorite artist, on a sticker on your old file cabinet, or scribbled on the kids desk next to you in school there’s nothing quite like seeing your favorite musician’s mark. Here’s my personal top 10 favorite musicians logo’s of... CONTINUE READING

Top 10 Worst Corporate Rebrands (Poll Article)

By: Matt Cannon on Aug 27th 2012
Top 10 Worst Corporate Rebrands (Poll Article)

Rebranding is so much more than just changing a logo; it’s a company reacting to the culture surrounding it and transforming to cater to that culture. The word “Identity” in Brand Identity should not be taken lightly, a company must literally upgrade their entire persona to stay current with the times. The tricky part is conveying the original essence of the brand, product and service. The key is making sure everyone still recognizes and accepts the company in their... CONTINUE READING

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