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It is a difficult task for big, well-established brands to makes changes to their visual identity. Users of their products have their habits, and change is rarely welcome by them, thus large corporations have to be extra careful when redesigning their logo. The logos that were chosen for this article have sometimes been heavily criticized when released, despite being great rebranding, proving further that even a great redesign might not be good enough for the brand’s users. The DC... CONTINUE READING
My first job out of art school was as a “design illustrator” with the Boeing Company design group. At least I was getting paid to design but almost immediately began looking for a position that would offer more opportunity to grow. I knew what I needed: • A connection to the larger professional community. • A design consultancy with some renown. • A place that challenged me to develop my skills. At Boeing my skills got a real workout... CONTINUE READING
There is no doubt that designers are always looking for challenges to prove their talent and excellence in the industry. Design competitions are one of those opportunities that allow both students and professionals to compete with others on a domestic or international level. In our debate today, we will discuss the different ideas about design competitions and if they are really worth the time and effort, or just a waste of time. While many designers are eager to take... CONTINUE READING
Needing a professional well-designed online portfolio is a must for graphic designers—which, of course is not news to anyone in the field—but what is the best way to make one? That’s where the confusion begins. There are so many ways to build and host a site, that with new software, updates and portfolio sites seemingly appearing every day, it makes it very confusing on which is the best one to use. What’s out there? An overwhelming amount of choices,... CONTINUE READING
Questions Raised in Crowdsourced Design: Commoditization or Democratization? Yields Mixed Responses (Poll Results)
As comments rolled in in response to my article “Crowdsourced Design: Commoditization or Democratization?” I was admittedly surprised both by the quantity and variety of opinions expressed. One thing was clear; the graphic design community continues to remain divided on the issue of crowdsourced design, a practice some view as devaluing the design profession while others perceive it as providing opportunities for work. Poll results from 122 respondents bore this out with 56% of those polled, responding “No” to... CONTINUE READING
As a graphic designer, there are usually two main routes to the workplace; a graphic design degree followed by a junior designer role, or an internship or junior position to gain work experience before moving up the ladder from there. In a global economic crisis, what use is a graphic design degree to aspiring designers, and what emphasis should be put on design education? In the UK, 41% of all designers hold a degree level qualification and as many... CONTINUE READING
Many experienced graphic designers somehow regret their time in design school. After ten years in the industry, a routine slowly sets up, you often work on the same projects and it makes it hard to feel as excited as you were when studying graphic design. For me, grabbing a graphic design book is one of the ways I use to re-create some of this initial enthusiasm. If you are still in a university, or any other design school, you... CONTINUE READING
Once upon a time, and sometimes still referred to as a blueprint, or a skeleton outline, a wireframe is a low-fi version of a conceptual website design. Normally, it is a visual representation of a basic website layout structure and navigation system. This allows the designer to easily change major site components and collaborate with their team members and clients to build a solid layout before going into the actual design process. This allows the designer to rapidly revise the user... CONTINUE READING
As a designer, I’ve long prided myself on my intuition and ability to “read the writing on the wall.” As I’ve gained experience, and had opportunities to work with many designers who’ve grown their own firms, I’ve learned how common this belief in one’s own intuition is and how easily the assumptions that result can lead one astray. Three examples: My client, Mary, was sure that she’d won an international packaging assignment. Her firm’s experience was an exact match... CONTINUE READING
As a graphic designer, you probably went to a graphic design school and learnt all the necessary skills: typography, color management, Photoshop, Illustrator, drawing, and much more… Once you started working, it’s highly probable that your employer or one of your clients asked you if you could design websites. You probably said yes, since you can create Photoshop mockups for a website, but is that enough for a graphic designer nowadays, or should you learn how to code to... CONTINUE READING